You send customers to other Your customers are doing things
websites. with your product you never
dreamed and are posting videos.
• You measure how many people refer
their friends to you as success. Influencers are adding you as friends
on social networks.
• You let people feed in their content
from other sites easily. You work with your competitors
towards better customer
experiences for all.
• When budgets get tightened, you
tighten operational costs.
• You know you compete for your
customers’ attention with everyone.
• Your only customer service policy is
to do right by the customer.