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38% trust business to do
what is right 18% trust advertising 20% believe what they hear from news 42% believe in ghosts 76% believe in miracles stats from: MediaPost04, Edelman 09, Sacred Heart University Poll 2008, ADWeek dec09
twitter 18m + estimated ‘users’
57% women men have 15% more followers 66% under 25 yrs old 85% tweet <1x per day 1.1% tweet >10x per day 75% all Twitter activity comes from 5% of users 94% of Twitter users have <100 followers 0.68% of Twitter users have >1000 followers 92% follow <100 others stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09
facebook >350m + estimated active
‘users’ 57% women 70% outside of the US 3.5 billion pieces of content shared each week Average user has: 130 friends >55 minutes each day on FB >25 comments on FB each month ‘Fans’ 2 pages each month Member of 12 groups >500,000 active applications >1M developers stats from: Brian Solis Oct09, Facebook public Statistics Jan10
mobile 4B mobile phones worldwide
65M active users accessing FB thru mobile devices Ppl who use mobile devices are 50% more active on SNs ~20% of tweets come from mobile devices 4B mobile phones represent 59% of the world’s population 100% SMS, 92% browser, 71% MMS, 63% camera 15% of mobile phones are smartphones Mobile content is worth >$71B stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009
social networks SN’s more popular
than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Social networks are likely to overtake search soon Amount of time spent on FB increased 566% in 09 stats from: Neilsen Mar09,
Why people are on social
networks Total Keep in touch with friends 75% For fun 55% Keep in touch with family 41% Invited by someone they know 30% Keep in touch with classmates 30% Keep in touch with business network 5% Job searching 4% Business development/sales 3% Searching for new hires 1% Other 4% stats from: eMarketer Jul09
discuss what are your own
SN habits? how are you using them? how much do you know about your customers’ SN use? not just what they are saying about you, but in general?
59% have video capable media
players 65% have watched a <10 min clip in the past month (23% watched 60min show) 80% watch video on digital media players 52% watch TV with their laptop almost all of the time (70% are IMing, texting to share TV events with friends) 66% watch TV online stats: srgnet.com November 2009
#2 CATALYZE! you are not
really the point. it isn’t about your customers loving you, it’s about them loving themselves and one another more because of you. but they may not know your role. that’s okay.
telltale signs of tourism: “these
natives have quite the life! mañana, baby!” “s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!” “when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”
notability means... 1. you deliver
on your promises...and then some 2. you make a difference in people’s lives 3. you connect people + experiences together 4. you bring joy to the everyday 5. you put people in charge of their experience 6. you make lives easier
luck 1. lucky people follow
their intuition 2. lucky people balance rationality with gut instinct 3. lucky people go out and meet new people and expose themselves to new situations 4. lucky people see the positive side of situations 5. lucky people are more relaxed and open from scientiﬁc study by Richard Wiseman: The Luck Factor 2003
deposits examples: helping someone solve
a problem attending community events showing real interest in what someone else is working on using your network to do something good for the community demonstrating you implement people’s suggestions
withdrawals examples: asking someone else
for a favor promoting your own events or sales asking for an introduction to someone in their network (intro up) acting competitively name dropping pitching someone