Why does Microsoft fear Google ?
Google’s ambition isn’t limited to “in browser” Web services, but extends to
any online or offline application market.
Google sets out to enter the online application market, MSFT’s cash cow :
Disruption of offline application Consolidation of the online
market segments environment
• Launching of the Office Google • Launching of Google Gears:
software pack: a word-processor, Open Source project allowing an
a spreadsheet program, a offline use of online applications
presentation tool and a calendar
• Free alternative to Microsoft
Office pack • Claimed ambition of becoming
a standard and encouraging
online languages as opposed to
offline programming languages
• Acquisition of SketchUp, a 3D
modeling software with a free
version made available
Google partly « destroys » Microsoft’s market when shifting value
from offline to online ..…….
December 2008 • Everything you always wanted to know about Google… • 10