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7 How does Google buy All about Google

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7



How does Google buy traffic ?
Google asserts its ability to attract users on the sole basis of its services quality and without
turning to advertising… Truth is Google largely buys traffic from providers


Browsers Manufacturers Toolbar Portals




•Firefox: 60 million daily • In 2006, partnership
users in 2008 deal with Dell to have the • The Google Toolbar is
part of the web navigator,
•Google finances 85% of Google search engine
which makes Google the
• In 2005, Google bought
Firefox in exchange for appear by default on Dell a 5% stake in AOL for 1
computers default search engine
having its search engine billion$ (20 million
embedded in the browser • In 2008, partnership • Adobe installs it as part subscribers at time of deal)
of a package with
deal with Apple to have the • Google became AOL’s
Google search engine Shockwave(2006)
white label search engine
appear by default on • Sun has been installing • Google expands its
Iphones (13 million devices it as part of a package with
advertising network reach
sold by october 2008) Java since 2005 (20 million
• Partnerships with uploads/month)
manufacturers allow the
search engine to be
guaranteed to in a prime
position.


Google has the financial power to buy traffic from partners, accessing to
massive audiences. ..…….

December 2008 • Everything you always wanted to know about Google… • 14

Publicado en: Tecnología, Empresariales
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