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Why doesn’t Google monetize all All about Google

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Why doesn’t Google monetize all of its 9



services?
Some Google services are free of charge and monetized through advertising :
Blogger: blog creating tool
Google Health: service for managing and storing personal medical information
GoogleNews: personalized mash-up of news articles and summary
Picasa: photo sharing service
Google SketchUp: 3D model creating tool
Goog-411: phone information service




These services are actually indirectly monetized :

Tools designed to Products specifically
Attract new customers
generate audience are developed to improve
through loss leaders
made available other Google products

Monetization of blogs created on Google 411 created to better the Picasa devised as a loss leader
Blogger through AdSense or video indexing on YouTube towards other Google products
FeedBurner




Google global strategy allows strong indirect monetization of its products
..…….

December 2008 • Everything you always wanted to know about Google… • 16

Publicado en: Tecnología, Empresariales
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