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13 Is PageRank a really All about Google

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13
Is PageRank a really competitive
advantage ? (1/2)
PageRank is Google’s link analysis algorithm that measures the probability
that a page will be relevant to user’s query :

Based on the correlation between the amount of links towards a page and their
relevance
It accounts for the notoriety of the sites that link to the page in question

PageRank’s simplified formula is :

(A page’s (u) PR is the sum of all PRs of pages linking to u (v), divided by the respective number of
outbound links contained in pages v)



Google1 claims that PageRank is one of its search engine’s main competitive
advantage :

A « champion of The search engine’s A tool unlikely to be
democracy » « cornerstone » tampered with



1 http://www.google.fr/why_use.html
..…….

December 2008 • Everything you always wanted to know about Google… • 20

Publicado en: Tecnología, Empresariales
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