Is PageRank a really competitive advantage ?
A tool that can’t be tampered with? An outdated technology?
Sale or exchange of famous website links Launch of search engines that
(webringing) don’t use tools such as
Search Engine Optimization1 techniques PageRank (Cuil, Powerset)
Google’s search engine success relies on other factors :
Scalable architecture Quick/simple queries
by 200 other criteria
• Capacity of increasing/ • Clear query interface • The search engine’s
growing according to the • Simple and quick algorithm was subjected to
volume of indexed pages presentation of results 450 modifications in 2007
and number of queries
• 2 millions servers by 2008
PageRank is only one of many Google’s search competitive advantages. It
is certainly not the main entry barrier to competitors on the search market.
1 Set of techniques aiming at improving a site’s referencing on a search engine. ..…….
December 2008 • Everything you always wanted to know about Google… • 21