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Financial data (2/2) Advertising revenues All about Google

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Financial data (2/2)
Advertising revenues Turnover
Traffic acquisition costs
R&D
investments 6139 10604 16594

16,4
10,5 30,1% 599 1229 2120
34,9% 6,1
31,5% 9,0% 11,0% 12,0%

2,1 3,3 4,9
2005 2006 2007
2005 2006 2007

Controlled traffic acquisition costs High R&D investments
34,9% of advertising revenus in 2005 vs 30,1% in 2007 +88%/year between 2005 and 2007



+ 26%


1,9 2,4




2005 2006



Data center costs are under control
In Billion $ : +26% 2006/2007 (vs +72% revenues)
..…….
Source: rapport annuel Google 2007
December 2008 • Everything you always wanted to know about Google… • 31

Publicado en: Tecnología, Empresariales
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