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1 Why won’t Google be All about Google

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Why won’t Google be affected by the crisis ?
4 levers will allow Google to increase its revenues amidst the economic crisis
Performance Bn$ 35 1
advertising
Licenses and During a crisis,
other performance
revenues advertising gains
market shares
Internet Explosion of the
Mobile non advertising + 3% 2007-2008 1
revenues
On line Monetisation of +450% 2007-2008
video the Internet
Mobile audience
YouTube
Bn$ 201 monetization 260 millions mobile
subscribers
increases
worlwide oct 2008 1

Estimates 2008 :
Revenues = 200 M $
1




Revenues 2008 Revenues 2012

Google is in a situation in which it can resist the economic crisis and find
new revenue sources, both advertising and non-advertising
..…….
1: faberNovel
estimates December 2008 • Everything you always wanted to know about Google… • 5

Publicado en: Tecnología, Empresariales
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