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2 Why is Google trying All about Google

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Why is Google trying to change the
mobile world ? (1/2)
Mobile industry is based on a “ traditional” locked values chain.


Operating
Terminal Portal Operator Web Contents
System


Examples:




Entry barriers stop Google from applying its models to the mobile industry:


Access restricted to services/contents
Limited Network Access
and to their improvement

• Terminals assigned to a unique operator • Operator portals favored over other portals
• Difficulty of interconnecting networks • Services offered by terminal manufacturers
favored over other services
• Closed operating systems



The mobile industry is not suited for the Google development model
based on openness, interoperability and network effects.
..…….

December 2008 • Everything you always wanted to know about Google… • 6

Publicado en: Tecnología, Empresariales
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