Why is Google trying to change the
mobile world ? (1/2)
Mobile industry is based on a “ traditional” locked values chain.
Terminal Portal Operator Web Contents
Entry barriers stop Google from applying its models to the mobile industry:
Access restricted to services/contents
Limited Network Access
and to their improvement
• Terminals assigned to a unique operator • Operator portals favored over other portals
• Difficulty of interconnecting networks • Services offered by terminal manufacturers
favored over other services
• Closed operating systems
The mobile industry is not suited for the Google development model
based on openness, interoperability and network effects.
December 2008 • Everything you always wanted to know about Google… • 6