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2 Why is Google trying All about Google

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Why is Google trying to change the
mobile world ? (1/2)
In order to duplicate its open model, Google designed a three fold strategy :
Android : Open Source
Lobbying Telco partnerships
O.S.1
• Android Developer Challenge: • Google candidacy for mobile • Pressure from Google to force
Contest for developers to create license attribution aims to force the operators to offer its applications
new applications for Android FCC2 to impose an openness as default options
clause to the winner
• Open Handset Alliance:
Common initiative of 34 mobile • Sharing of advertising
phone industry players • A success : clause partially revenues between Google and
(manufacturers, suppliers and imposed on the winning bidder, operators
distributors) aiming at spreading Verizon.
Android

In addition, Google developed and acquired mobile devices applications :
Location-based Social Collaborative
Games
services Networks Tools




ShareYour Grand central 3
Cab4me FreeFamilywatch Golfplay JOYit Wertago Jaiku 3 Board


Google breaks open the mobile industry value chain to create an environment
that will be fit to the distribution of its products and monetization model.
..…….
1 Operating System 2 Federal Communications Commission 3 Acquisitions
December 2008 • Everything you always wanted to know about Google… • 7

Publicado en: Tecnología, Empresariales
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