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3 Why isn’t YouTube a All about Google

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Why isn’t YouTube a content portal ? (1/2)
YouTube acquisition is part of a strategy to monitor key content and audience hubs.


Monetise contents
Give access to
Organise information through various
information
sources of audience
•A new information silo: video • YouTube bandwidth • Broadcasting of contents
search spending estimated to reach through Google websites as
1M$/day1 well as other sites
•Next : Speech to text
technology : information • Revenue sharing logic
searches within video
contents


YouTube has already won the audience battle …
75% …
60%
May 2008
16%
9% 4%8% 2% 3% 1% 1%
May 2007




Market shares of 5 leading video websites,
United States (may 2008 vs.may 2007)
[%]2
1 NewYork Times ..…….
2 Hitwise 2008
December 2008 • Everything you always wanted to know about Google… • 8

Publicado en: Tecnología, Empresariales
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