1. AICE Media Studies Magazine
Project
By Dalton Senger
Ms. Drent
P.5

2. The typical masthead of Sports Illustrated is red but it
usually changes color based on the central image. For
example, if the central image is a picture of someone
wearing the color red like shown
below, the masthead will be red to
match the central image. It also
depends on what type of photo is on
the cover to decide whether or not
the masthead is in front or behind the
image.
Sports Illustrated’s Masthead

3. Sports Illustrated Media Kit (2013)
 SI continues to reach
more professional/
managerial employees,
college educated, and
affluent adults with
household incomes of
$100,000+ than any of its
competitors
 This Magazine is mainly
read by middle aged
men(42 years old is the
average age).
 Sports Illustrated is read
by nearly 20 million sports
fans every week.
 Out of the total number
of people that get the
magazine 80% of them
are males, 20% females.

4.  Sports Illustrated covers only sports related stories.
They have a wide range of all sports that they cover,
but the main sports that they cover are football,
basketball, and baseball.
Sports Illustrated Genres

5.  Some may think that ESPN always has a red
masthead, which is primarily there main color for it
but not always. The magazine color tends change
each month. It varies, but usually the color of the
masthead matches with one of the colors of the
central image.
ESPN Magazines Masthead

6. ESPN The Magazine’s Media Kit
 The average age of the
readers is 29.
 94% of the people who
read this magazine are
men.
 47% of the people who
read this magazine are
single. (:
 The average household
income of the people
who read this magazine is
$72,000.
 Most of the people who
read this magazine read
the online version.

7. ESPN the Magazine’s Genres
ESPN only covers sports
stories. Like Sports
Illustrated, ESPN covers
many different varieties of
sports. They also have a
body issue, this type of
magazine shows certain
sports celebrities in “the
nude” posing for pictures.

8. Sports Illustrated Kids Masthead
Sports Illustrated Kids has
a very similar masthead as
the regular Sports
Illustrated only it has a
small box that says kids
under it. Like the other
sports magazine, the
masthead matches a color
on the central image.

9. Sports Illustrated Kids Media Kit
 86% of the kids who read
this magazine are boys,
14% are girls.
 56% of the viewers also
subscribe to the online
magazine.
 53% of the kids who read
the magazine are 8-11
years old.
 47% of the kids who read
this magazine are 12-17
years old.

10.  Sports Illustrated Kids is very similar to the Sports
Illustrated magazines except it is kid friendly. For
example, the writers use lower level vocabulary and
more pictures in the Sports Illustrated Kids version.
They also add sports posters and collectable cards to
make the kids want the magazine even more.
Sports Illustrated Kids Genres

11. Sports Illustrated Conventions
Pug
Masthead
Central Image
Main Cover Line
Tag Line

12. ESPN the Magazine Conventions
Tag Line
Masthead
Main Cover
Line
Central Image
Cover Line
Barcode/ Date

13. Sports Illustrated Kids Conventions
Pug
Masthead
Puff
Central Image
Cover line
Main Cover line

14.  Editing: Dalton Senger
 Typing: Dalton Senger
 Director: Dalton Senger
 Illustrations and Artwork: Dalton Senger
 Creativity: Dalton Senger
Credits