How to Make a Startup
Standup?
 What is a Startup?
 How does Startup Ecosystem Work?
 Some Relevant Jargons : Incubator, Funding , Angel Investor, etc
 Some high class startup examples.
 What is the Model of Operations?
 Opportunities for CAs.
 Challenges while working with a Startup.

WHAT IS A STARTUP ?
• A startup company (startup or start-up) is an entrepreneurial venture which is
typically a newly emerged, fast-growing business that aims to meet a
marketplace need by developing a viable business model around an innovative
product, service, process or a platform. A startup is usually a company designed
to effectively develop and validate a scalable business model.
• Start-ups have high rates of failure, but the minority of successes include
companies that have become large and influential

What Is Startup ? – According To Ministry
Of Commerce And Industry
On April 17, 2015, the Ministry of Commerce and Industry released a notification
to define ‘startups’. There were many points that were consistent from the speech
given by Prime Minister Narendra Modi during the unveiling of the ‘Startup India,
Standup India’ policy. According to the government notification, an entity will be
identified as a startup.
1. Till up to five years from the date of incorporation.
2. If its turnover does not exceed 25 crores in the last five financial years.
3. It is working towards innovation, development, deployment, and
commercialization of new products, processes, or services driven by technology
or intellectual property.

What is Minimum Viable
Product (MVP) ?
• Only the Necessary items Are to
considered
• To be focused in “MUST HAVE” rather
than “SHOULD HAVE” and “COULD
HAVE”

Disruptive Startups
from India
A lot of startups in India have entered the industry either unearthing an entirely new
market or through gaps in existing markets or product lines. Although there are many
successful startups, here are five, that are growing rapidly and changing how an existing
industry works in the process. Namely :
Between 2010 and 2014, the infusion of VC and
PE increased from $13 million to $1,818 million.
Angel investment too has multiplied almost 8
times from $4.2 million to $32.2 million
Housing.com - They’re growing intelligently
and rapidly and surpassed all competition
within two years of launch. They recently
acquired Delhi-based Realty Business
Intelligence for an estimated USD 2-4
million. Realty BI tracks real estate trends
and creates collateral risk management tools
through the use of technology. Though,
recently, Housing itself has been in the news
for more reasons than they probably wanted.
Founders : Rahul Yadav, Ravish Naresh,
Sanat Ghosh, seven others, Advitya
Sharma, Abhishek Anand

• AdPushup - While ad networks have
ruled the Internet for over a decade, doing
all the optimization inside the ad unit
including targeting, relevance, creative
optimization. By optimizing the ad layout,
AdPushup fights banner blindness,
increasing the website’s ad revenue from
existing ad networks. A transparent
organization, they have blogged about how
they raised their first round of funding,
built their office and how they did their
marketing.
• Founders : Ankit Oberoi and Atul
Agarwal
Disruptive
Startups from
India (Cont’d…)

Paytm - Boasting 80 million mobile
wallets and more than 15 million orders
per month, Paytm has revolutionized
mobile commerce in India. It’s a leading
payment solutions provider to e-commerce
merchants using its RBI approved semi-
closed wallet, also its USP. From Domino’s
Pizza to Zivame to Uber, it’s everywhere.
Founders : Vijay Shekhar Sharma
Disruptive
Startups from
India (Cont’d…)

Disruptive Startups
from India (Cont’d…)
Redbus - It’s incomprehensible to imagine
now that there was nothing like RedBus for
a long time despite the thriving existence of
MakeMyTrip and Yatra. When an increasing
number of consumers were booking tickets
online for trains and flights, why were
buses left out? This compelling question
gave birth to RedBus, now acquired by the
ibibo Group for $138 Million.
Founder : Phanindra Sama, Sudhakar
Pasupunuri & Charan Padmaraju

Disruptive Startups from India (Cont’d…)
InMobi - Securing a coveted spot in MIT
Technology Review’s 50 most disruptive
companies of 2013, InMobi’s
international acquisitions and
exponential growth continues to
challenge industry giants like Apple,
Facebook, and Google. Their pioneering
innovation in data science epitomizes
typical startup growth DNA. In InMobi’s
words, they’re going to, “democratize the
understanding of user behavior”
Founder : Naveen Tewari, Abhay
Singhal, Amit Gupta & Mohit Saxena

Ola - Ola (formerly Olacabs), in April 2015,
announced raising $400 million in its series E
round of funding led by DST Global with
participation from GIC, Falcon Edge Capital,
and existing investors SoftBank Group, Tiger
Global, Steadview Capital and Accel Partners
US. Ola plans to be in 200 cities by the end of
this year. Through “Ola Pragati” in partnership
with the State Bank of India, drivers can now
avail of a daily loan repayment facility and a
lower down payment to buy a car of their choice.
Ola aims to offer this program to over 100,000
driver entrepreneurs across India within the
next two years under its expansion program.
Founder : Bhavish Aggarwal & Ankit Bhati
Disruptive
Startups from
India (Cont’d…)

Disruptive Startups
from India (Cont’d…)
Chaayos - Chaayos retails tea leaves, which
it sources from tea estates to create its own
blends and has designed innovative kettles
that can deliver a litre of chai, keeping it
hot for an hour and a half. The first round
of institutional funding for Gurgaon-based
Chaayos came as a non-tech investment.
This year, Tiger Global led a $5 million
financing round in this tea chain, with
participation from Ola founders Bhavish
Aggarwal and Ankit Bhati.
Founder : Nitin Saluja & Raghav Verma

Disruptive Startups from India (Cont’d…)
Rentomojo - Rentomojo, a startup
pioneering an interesting alternative
for furnishing homes in India, has
landed $5 million in fresh financing
to further scale its business. The
money was provided by Accel and
IDG Ventures, and it follows a $2
million raise last November from the
same investors
Founder : Geetansh Bamania

Idea
Incorporation
Day-to-Day
Accounting &
Compliance
Funding
Growth
Winding Up
 Idea
validation
 Business
Plan  Structuring
Advice
 Registratio
ns
 Invoicing
 Book-
keeping
 Tax
Compliance
 Project Report
 Revenue Model
Development
 Investor Pitch
 Investor Retaltions1
 Process and SOP
 ERP Implementation
 Finance Effectiveness
 Raising further rounds of
Investments
 Mergers and acquisitions

Typical Issues while Working with Startups
• Getting on to the startup wavelength
• Explaining the benefit of systematic accounting
• Explaining the Laws and Acts to the startup would be very difficult
task
• Collecting fee from the bootstrap startup

Some FinTech Startups….
• Payment Wallets
• PayUMoney
• New ways Lending Startup
• LoanTap.in
• Financial Investment Startup
• Fisdom
• Payment Settlement Startup
• Screw Cash
• Analytics Startup
• Dataxylo
• Emplay
• Financial Service Aggregators
• Vakilsearch
• Tax Technology
• ClearTax
• TaxSmile
• Accounting and ERP
• Transact
• Expenzing
• Outsourcing
• Transerv
• O-source

Materials on Startups
• Books
• The Lean Startup – By Eric Ries
• Poke the Box
• David v/s Goliath
• Movies
• TVF Pitchers

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E-Mail : mitesh@apmh.in
Mob : +91 9833777556
Web : www.apmh.in