26.12.2012

1. ARENA Copyright  2008 Alex Coman
Alex@Coman.org Tel:(972)3-510-1768 -1- WWW.Coman.Org ARENA

2. Cost per acquisition: $233-$388
For a $99 product. Fail.

3. Trailing 30 days (Apr 2010) : users sent
2.8 million direct referral invites

5. Increase in recall jumped to 16% when ads
included mentions of friends who were brand fans,
and 30% when the ads coincided with a similar
mention in users' news feeds.