The attendee experience is everything and it's a large part of the decision making that event organizers should undertake for planning, programming and selecting technology. This PowerPoint offers a framework for building better events.

1. Event
Organizer
The Attendee Experience: Tips, Tricks, and
Technology to Keep Them Coming Back
By Michelle Bruno

2. Takeaways
• TSNN Survey Results
• Moving attendees into the community
• Quick review of Hierarchy of Attendee Needs
• 4 Ways to Impact “secondary” attendees
• 5 Ways to Enhance the Virtual Attendee
Experience
• 6 Ways to Accommodate International Attendees
• 7 Ways to Create a Continuum of Experience

3. Internet Access

4. Free Wi-Fi

5. Paying for Wi-Fi

6. Platform Integration

7. Most Useful Technologies

8. QR Codes

9. Security System

10. Social Coach

11. Post-Show Content

12. Mobile Apps

14. Maslow’s Hierarchy of Needs
Image Courtesy of Wikipedia

15. Attendee Hierarchy of Needs

16. Utility
BASICS NEEDED TO EXPERIENCE AND UNDERSTAND THE
EVENT: food and beverage, registration, signage,
charging stations, wi-fi, maps, transportation,
exhibitor directory, conference agenda, floor
Plans, ADA accommodations...

17. Justification
INFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROI
OF TIME AND RESOURCES: content consumption,
QR
codes, digital tote bags, session speakers,
programming, show features, content capture,
post-show content access...

18. Connection
HUMAN AND DIGITAL CONNECTION TO COMMUNICATE,
SHARE THE EXPERIENCE, LEARN FROM PEERS:
matchmaking, social media platforms,
receptions, games, flash mobs, golf
tournaments, collaboration exercises, place
settings...

19. Recognition
PARTICIPATION FOR SELF ESTEEM: Speaker’s
Corners, Twitter falls, Q &A, text
walls, leader boards, crowdsourcing idea
innovation booth...

20. Understanding
HIGH-LEVEL TRANSFORMATION:
charity outreach,keynote speaker, mentoring...

21. Ways to Impact “Secondary”
Attendees

22. “Secondary” Attendees
• Continuous content generation
• Blogger/thought leader outreach
• Community building initiatives
• Testimonials, attendee reviews

23. Ways to Enhance the Virtual
Attendee Experience

24. Virtual Attendees

25. Then There’s Olly

26. Ways to Accommodate
International Attendees

27. International Attendees

28. Ways to Create a Continuum
of Experience

29. Continuum of Experience
• Persistent Business Environment
• Post-Event Mobile Content
• Post-Event Video Distribution
• Year Round Social Networking
• Extra-Event Matchmaking
• Game Mechanics
• Tweet Chats

30. The Future is Now

31. Google Me
Michelle Bruno
michelle@brunogroup.com
Forkintheroadblog.com
Brunogroup.com
Twitter: @michellebruno
Linkedin.com/in/michellejbruno
Facebook: Bruno Group Signature Events