In this visual summary of the EventTechBrief article, "Using Second Screen To Connect With Your Audience (and People Who Like to Watch Zombies)" learn about how to use Second screens at your events to increase audience engagement. -- Want to stay up-t

1. A Presentation by EventTechBrief.com
USING SECOND SCREEN TO CONNECT
WITH YOUR AUDIENCE (AND PEOPLE WHO
LIKE TO WATCH ZOMBIES)
Article by Traci Browne

2. Instead of trying to create events that are so
engaging our attendees put away their mobile
devices, organizers should be embracing
second screen the way entertainment
companies do.

3. Second screen is a term most often used to describe
the use of an additional screen, such as a tablet or
smartphone, while watching television. Recently, the
term has been popping up in reference to both in-
person and online events.
Sports franchises and television shows create second screen experiences that
enhance the viewer experience. By getting viewers more involved in the
broadcast, they are creating more engaged and more loyal viewers.

4. The popular AMC show
“The Walking Dead”
excels at creating a
captive and engaged
audience through the
AMC Walking Dead Story
Sync platform. Their
audience does not
simply spend an hour
watching the television
show. Via second screen
devices, viewers
participate in trivia
quizzes, have access to
flashback and instant
replay of scenes, make
predictions as to what
will happen next, link to
the original comics, and
much more.

5. This kind of interaction
all but guarantees the
viewer will stay glued to
their televisions week
after week. It also
reinforces their
knowledge and recall of
each episode. This idea
of reinforcement and
recall is something
events can easily take
advantage of.

6. By incorporating quizzes into a presentation, the
presenter and the attendee can quickly see if a
concept is truly understood and if key learning
points are sinking in. Based on the responses, the
presenter could review that particular point or
provide access to more information for the audience
to review at a later date.
By asking a survey question at the beginning of a
presentation, the presenter can quickly gauge the
areas of highest interest of his audience. He or
she can then jump right into that area and
eliminate the portion of his presentation that will
not resonate.

7. Any presentation could be
enhanced with supplemental
content much like the experience
one has when using an e-reader. If
the reader does not know what a
word means, a tap on that word
brings up a definition. If the author
mentions the protagonist was
wearing a chapeau, the reader may
be curious as to what that particular
headwear looks like. A quick switch
to the browser and they can view
images of chapeau giving them a
better understanding of the
appearance of the protagonist.

8. Similarly, the presenter need not
go into depth on, say, the formula
for ROI when presenting to an
audience of marketing directors.
The presenter can assume his or
her audience already knows this
information. So as not to alienate
those in the audience who are
not up-to-speed, the presenter
can provide a link the formula.
For data heavy presentations,
links to detailed studies and
graphs can be provided for
further reference. This allows the
presenter to focus on just the
relevant data while still providing
proof of his theories to the
audience.

9. Second screen platforms such
as SlideKlowd allow a presenter
to view, in real time, when
audience members exit the
presentation and open another
app on their device. While the
presenter cannot see what
specifically each attendee is
doing, they can see they have
lost their audience’s interest.
Perhaps the speaker realizes he
or she was presenting too heavy
on the data and decides to tell a
story instead to draw the
audience’s attention back to
them.

10. Heightened activity on the platform
around a certain portion of the
presentation could alert an event
organizer to a topic that has a higher
level of interest they were not aware
of. The organizer could quickly create
a pop-up discussion on that topic
during a break, and invite the
audience and the speaker to sit down
and discuss that particular issue in
more depth.

11. One pitfall to look out for is adapting this type of
second screen engagement without the proper
preparation it requires. A professional presenter
may have no problem adapting their presentation
on the fly, but many event speakers are not
professional presenters. Simply standing on stage
in front of an audience is a challenge enough.

12. Adding all these bells and whistles could be too much to ask of some presenters. Phil
Hamstra, vice president strategic initiatives at Meeting Tomorrow, says that they’ve
found when the presenters drive second screen, it almost always works. When it is
driven by the event organizer that’s where there tends to be problems.
For events looking to implement second screen platforms, you need to build training
for their presenters into the equation. Hamstra recommends live training with
presenters over online training.

13. For events considering a second screen experience, good advice
is dream big, but start small. As much as we all might like to see
something like the Walking Dead Story Sync at our next event, a
better approach would be to try it out with your
experienced keynote speakers and then build from there.

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