Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Usos de @UrlProfiler #MeasureMad - Measure Camp Madrid

8.066 visualizaciones

Publicado el

Charla del Measure Camp celebrado en Madrid el 23 de mayo de 2015.
Usos prácticos de la herramienta URLProfiler, aplicados a análisis, medición, tanto de aspectos SEO, como de contenidos, de sitios web propios y de competidores.

Cualquier consulta, contáctanos :) http://www.mjcachon.es/

Publicado en: Internet
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Ordinary Guy Retires After Winning The Lotto 7 Times ➤➤ http://t.cn/Airf5UFH
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Usos de @UrlProfiler #MeasureMad - Measure Camp Madrid

  1. 1. www.mjcachon.es @mjcachon
  2. 2. Análisis y Medición con www.mjcachon.es @mjcachon
  3. 3. 20 minutos…¿sooooooolo?
  4. 4. interfaz básico
  5. 5. usos prácticos
  6. 6. SEO Contenidos Competencia
  7. 7. 1 Como hacer una limpieza de enlaces
  8. 8. Si recibimos algo como esto…
  9. 9. • Enlaces de Majestic • Enlaces de Google Webmaster Tools • Enlaces de Moz • Enlaces de Semrush • Enlaces de Ahref • Enlaces de Sistrix • … 1. Consigue todas las fuentes de enlaces posibles: 2. Fusiona todo en una única lista ¡¡Hay que hacer limpieza!!
  10. 10. O puedes importar los ficheros en URLProfiler
  11. 11. Fusión de CSVs en URLProfiler
  12. 12. Introducir Url + Tipos de Anchor
  13. 13. Y ahora, a revisar y analizar, ¿qué tienes…? • ¿Enlaces desde páginas desindexadas de Google? • ¿Enlaces desde páginas de temáticas dispares? • ¿Enlaces desde páginas en diversos idiomas? • ¿Enlaces desde páginas de poca calidad? • ¿Muchos enlaces desde un mismo lugar (web/ip/etc)? • ¿Muchos enlaces con anchor text “comerciales”? • ¿Muchos enlaces con/sin “nofollow”? • …
  14. 14. Y ahora, a revisar y analizar…
  15. 15. Y ahora, a revisar y analizar…
  16. 16. Y ahora, a revisar y analizar…
  17. 17. 2 Análisis de contenidos propios
  18. 18. ¿Funcionan nuestros contenidos?
  19. 19. ¿Funcionan nuestros contenidos?
  20. 20. ¿Funcionan nuestros contenidos?
  21. 21. ¿Funcionan nuestros contenidos?
  22. 22. Analicemos y empecemos a optimizar • ¿Reciben tráfico? • ¿Reciben enlaces? • ¿Se comparten en redes sociales? • ¿Están indexados en Google? • ¿Cargan rápido? • ¿Están adaptados a mobile? • ¿Mejor más largos o más cortos? • ¿Usan títulos y descripciones optimizados? • ¿Responden 404 o son accesibles? • ¿Se están leyendo los contenidos? • ¿Son demasiado técnicos?
  23. 23. Analicemos y empecemos a optimizar Tráfico + …
  24. 24. Analicemos y empecemos a optimizar Tráfico + Enlaces Entrantes + …
  25. 25. Analicemos y empecemos a optimizar Tráfico + Enlaces Entrantes + Social
  26. 26. ¿Y los contenidos de competidores? Lo mismo, pero sin GA  Estado + Enlaces Entrantes + Social
  27. 27. 3 Análisis SEO de competidores @mjcachonwww.mjcachon.es
  28. 28. ¿Quién está posicionado para mis top kws? Simple SERP Scraper http://urlprofiler.com/free-tools/
  29. 29. Quién está en el Top 10
  30. 30. O extrae Top 100 de una kw, de Sistrix
  31. 31. Extraigamos métricas
  32. 32. Analicemos competidores orgánicos Puedes ejecutar este proceso con la lista de urls de los competidores que tengas detectados
  33. 33. Analicemos competidores orgánicos Puedes ejecutar este proceso con la lista de urls de los competidores que tengas detectados
  34. 34. 4 Mobile Friendly Test en modo bulk @mjcachonwww.mjcachon.es
  35. 35. ¿Están adaptadas a mobile tus urls? Algunos problemas de usabilidad móvil: • Recursos Bloqueados • Ventana gráfica sin configurar • Contenido no se adapta a la ventana gráfica • Elementos táctiles próximos entre si • Tamaños de fuente pequeños • Uso de flash • … http://www.mjcachon.es/blog/mobile-friendly-page-speed-checker/
  36. 36. ¿Están adaptadas a mobile tus urls? (O las de tus competidores…) http://www.mjcachon.es/blog/mobile-friendly-page-speed-checker/
  37. 37. Analiza y empieza a solucionar errores http://www.mjcachon.es/blog/mobile-friendly-page-speed-checker/
  38. 38. 5 Prospección de sitios web @mjcachonwww.mjcachon.es
  39. 39. @mjcachonwww.mjcachon.es ¿Blog outreach? ¿Haciendo Link building? Algunas ideas: • Sitios que enlazan a tu competencia y a ti no • Blogs visibles para búsquedas que te interesan • Blogs especializados en tu temática • Sitios o autores con presencia social fuerte • Sitios que acepten post de invitado • Sitios que hablen de “keyword” • … http://www.mjcachon.es/blog/clique-hunter-majestic-seo/ http://www.madridgeekgirls.es/prospeccion-web-como-ahorrar-tiempo/ http://www.mjcachon.es/herramientas/combinar-keywords/ http://pointblankseo.com/link-building-strategies http://ontolo.com/link-building-query-generator-V2
  40. 40. @mjcachonwww.mjcachon.es ¿Blog outreach? ¿Haciendo Link building? Algunas ideas:
  41. 41. LOL Métricas + Vías de Contactar
  42. 42. 6 Analizar listas de Twitter @mjcachonwww.mjcachon.es
  43. 43. Twitter List Scraper http://urlprofiler.com/free-tools/
  44. 44. http://www.mjcachon.es/blog/metricas-twitteros-urlprofiler/
  45. 45. http://www.mjcachon.es/blog/metricas-twitteros-urlprofiler/
  46. 46. 7 Capturas de pantalla @mjcachonwww.mjcachon.es
  47. 47. 8 Indexación en Google en modo bulk @mjcachonwww.mjcachon.es
  48. 48. http://urlprofiler.com/blog/google-indexation-checker-tutorial/
  49. 49. http://urlprofiler.com/blog/google-indexation-checker-tutorial/
  50. 50. continuará
  51. 51. ¿dudas? www.mjcachon.es/formacion/ somos@mjcachon.es
  52. 52. http://urlprofiler.com/download/win dows-download/ http://urlprofiler.com/download/m ac-osx-download/ CUPÓN 20% DESCUENTO (locked)
  53. 53. gracias www.mjcachon.es somos@mjcachon.es

×