1) The author debuted a novel in 2009 during a bad economy when the publishing industry was slow, and publishers felt the book was too risky. 2) To build an audience and market for the book, the author decided to release it chapter by chapter on Twitter, eliminating the traditional paper publishing process. 3) Releasing the novel via Twitter was a success, generating over 100 media mentions and thousands of tweets reaching millions of people. It showed how Twitter can effectively promote and market a book. 4) The novel was later acquired by a publisher based on the Twitter success and will be released in print on Bastille Day 2010.

1. Adventures in TwictionBuilding buzz, engagingreaders and creating a market for literature through Twitter Matt Stewart @mjfstewart

2. My Situation – July 2009

3. Debut novel

4. Bad economy

5. Old-school molasses-slow publishing industry

6. “Loved it, not right for our list”

7. Perceived as too risky

9. Publishers needed reassurance

10. Build community

11. Build platform

12. Create market

13. Connect

14. Know my audience

15. What’s hot?

21. When’s the last time you read a novel?

22. When’s the last time you tweeted?

26. What if I release my book on Twitter?

34. Eliminate the paper trail

40. @thefrenchrev

41. thefrenchrev.com

43. Who’s going to read a whole book on Twitter?

49. Twitter <-> PR

50. 100+ media mentions, hundreds of blog posts and thousands of tweets reaching millions around the world

56. @GuyKawasakiAuthor releases novel – 140 characters at a time on Twitter: http://om.ly/?sDsAC

57. @xocologo@thefrenchrev love your novel! it's a challenge not to read one from a book :) ...didn't the doggie diner close in '86? (does it matter?)

58. @JonesAlexandra@thefrenchrev is there a non-twitter way to read your novel top to bottom and all at once?? Lovely way with words. Publishers crazy to pass.

59. @CaityWrites@thefrenchrev this is freakin awesome...and well written too! First novel published on twitter...talk about new media

60. @crystalbennes@thefrenchrev I totally don't understand what this has to do with the FR, but I'm loving it anyway.

61. @NPbooksIs @thefrenchrev a lesson for publishers? And is it a more effective marketing tool than 'book trailers'? Discuss: http://bit.ly/ou02B -B

62. @matahatiOha! “and down into her rarely seen nether-regions. #frrev http://3.ly/Y7i @thefrenchrev I can't wait to see what happen next ;-) #frrev

63. What about jerks?

65. @jeffherrity is reading The French Revolution by Matt Stewart...it's great!

66. Engage, neutralize, convert

71. !

73. Twitter phenom Matt Stewart's humorous epic of one dysfunctional family's quest for fame and power in present-day San Francisco, written in a loose parallel of the French Revolution, to Denise Oswald at Soft Skull, by Lisa Grubka at Foundry Literary + Media (NA).

75. Release date:Bastille Day 2010

77. Twitter builds community

78. Twitter builds platforms

79. Twitter creates markets

80. Twitter helps you connect

81. Twitter is HOT

82. Twitter is a helluva lot of work

83. Do the math

84. Know YOUR audience

85. Twitter <-> PR

86. People want innovation

88. @mjfstewart@thefrenchrevfacebook.com/mjfstewartthefrenchrev.com