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Improving Your LinkedIn® Profile

The first step to success on LinkedIn® is having a great profile. Learn what you can do to improve yours in 4 easy steps. Presentation delivered at WeWork South Lake Union in Seattle on November 18, 2015.

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Improving Your LinkedIn® Profile

  2. 2. CHESS CLUB MEDIA 2IMPROVE YOUR PROFILE The World’s Largest Professional Network Founded in 2003, LinkedIn® is a social network for business professionals. There are currently over 400 million members across the world. The company has a diversified business model with revenue coming from Talent Solutions, Advertising Sales and Premium Subscriptions. What is LinkedIn® ? Establish your professional profile and control one of the top search results for your name.
  3. 3. CHESS CLUB MEDIA 3 Entrepreneur It is defined as an individual who organizes or operates a business or businesses. Analytics Entrepreneur It is defined as an individual who organizes or operates a business or businesses. Cloud Service Entrepreneur It is defined as an individual who organizes or operates a business or businesses. Film Studio Entrepreneur It is defined as an individual who organizes or operates a business or businesses. Photography Studio WRITE HERE A TITLE Social Media Resources 42% Regular 39% Pay 35% Daily 107MM U.S.A. As of October 29, 2015, there are over 400 million LinkedIn® members across the world.
  4. 4. CHESS CLUB MEDIA 4IMPROVE YOUR PROFILE Four Keys to Your LinkedIn® Profile Creates a great first impression. Having one makes your profile 14x more likely to be viewed. Headshot The first thing people see when they click-through to your page. Tells them about your personality and work style. Personal Summary Opportunity to talk about your experience instead of your job. Tie the past to the present. Show off your specific accomplishments. Work Experience Add rich media to show off your portfolio and projects. Use pictures for social proof. Tell your story. People connect over the smallest things. Completing Your Profile
  5. 5. CHESS CLUB MEDIA 5 •Use a professional photographer. •Men should wear pressed, professional clothing. •Women should be careful of too much makeup. •Expect to feel a little silly. •Build a dialogue with the photographer. •Trust the direction. •Be easy on yourself. •Fill the frame with your face. •Choose the right mood. IMPROVE YOUR PROFILE Getting a Great Headshot
  6. 6. CHESS CLUB MEDIA 6 Imagine that you’re talking to someone you just met. Keep the tone light and professional. Ask yourself: Who do I help? How do I help them? How is success measured in my field? How do I measure up? IMPROVE YOUR PROFILE Writing an Engaging Summary 1st Paragraph - define who you are in the minds of prospects and colleagues with a customer-centric value statement. 2nd paragraph - get more specific about work (projects you’ve taken on and results of clients you’ve worked with). 3rd paragraph - concise call-to-action that makes it clear why and how a buyer should get in touch with you.
  7. 7. CHESS CLUB MEDIA 7IMPROVE YOUR PROFILE Past and Present Experience Accomplishments An accomplishment you’re proud of that shows you’re good at this profession. Solutions A problem you solved for the company or a client and the results. Positive Effect A time when you positively affected the organization, the bottom line, your boss, co-workers or clients, Awards Awards, commendations, publications, you achieved that relate to your objective. List all positions. Use short sentences to summarize your role at the organization. Be results oriented. Accomplishments show you’re good at your line of work.
  8. 8. CHESS CLUB MEDIA 8IMPROVE YOUR PROFILE Completing Your Profile 01 03 02 Share your accomplishments. Almost everything is pertinent. Don’t sell yourself short. Add Rich Media Social Proof With Pictures Life Experience Visually enhance your profile with videos, eBooks, infographics, and presentations to show off your capabilities and emphasize your expertise. Stand out from the crowd by using pictures on your profile to demonstrate social proof. Showing yourself in action is great to prove you did what you said. Fill out your profile in its entirety. You never know what detail you may have in common with someone else. Often times it’s the little things that stand out to people.
  9. 9. CHESS CLUB MEDIA 9 We offer an on-site LinkedIn® Profile Optimization service for management teams. 500 Yale Ave N Seattle, WA Email: Office Phone: (206) 854-8243 Address Contact Info Telephone Keep in touch ASK ABOUT OUR PACKAGE DEALS