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Harvard innovation lab : Michael When Outbound Marketing makes sense

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Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market Hi www.mjskok.com #innovationlab @mjskok #startupsecrets Critical success factors Segment, Segment, Alignment Rockstar Watch the Waterfall Segment Telequalifier Clearly identify target Critical to have A person who commands Need to keep an eye on profile (Segments, messages and calls-to- the messages, is well your "waterfall" metrics to Actors, Scenes!) action that map tightly to aligned with the sales ensure the financials and target segment team/channel, and can ROI work when operating Be narrow. You can provide immediate at scale (vs, just testing) always test again. feedback on whats working/not workingImage http://www.creativityworks.net/wp-content/uploads/2010/07/ducks-in-a-row.jpg 7Image http://www.call-center.net/MPj04386950000[1].jpg

Publicado en: Tecnología

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