Put your best face foward on the web
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Presentation to ACSA Region 7 in Monterey, CA, 5/1/2010, about how a district can represent themselves in the Web 2.0 world.
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Put your best face foward on the web
- 1. Put Your Best Face Forward on the World Wide Web ACSA VII Regional Conference May 1, 2010 Bob Gausman Matthew Kinzie
- 2. Technology is Becoming Ubiquitous
- 5. A District’s Presence on the Web Is no Longer a Single Website
- 6. Web 2.0 Allows 2-Way Conversations
- 7. Superintendent explains the budget on a Blog
- 8. Ning – Connect with Others While Focused on the District
- 9. Common Look and Feel? Schools Build their own Websites
- 10. Real World and Virtual World Overlap
- 11. Wiki – Group Contributions and share with Everyone
- 12. Moodle: Collaborate with Students
- 13. Yes Company: Promotion on the Front Page
- 14. Give Recognition to Your Bloggers
- 18. Who Tweets? Superintendent? District? Both?
- 19. Foursquare: Micro-blogging by Location
- 20. New Jersey School Budget Walk-Out
- 25. Define Your Goal
- 27. Devise a Plan Activities Timeline Measurements
- 28. Execute Monitor Adjust
Editor's Notes
- Presentation Goals 2 way communication Feedback Monitor conversations about school district Efficiency Mobility Policy Litigation Risks http://blog.thoughtpick.com/2010/02/learn-social-media-by-example-put-your-best-face-forward-with-estee-lauder.html 1. Do mix social media online with some event taking place offline. This way, you’re getting two different audiences! 2. Do give your client added benefit if you expect them to love your campaign. 3. Do sit and brainstorm an idea that will actually make your clients feel good about themselves. 4. Don’t think “Ahhh, my target audience is too technically unsavvy” or “Mannn, I can’t do that! My products are expensive!” 5. Do be as subtle as Estee Lauder, rather than be so pushy about the fact that THIS IS A DAMN SOCIAL MEDIA CAMPAIGN. I bet none of the people who did this make over even knew what a social media campaign is. Non-free media use rationale for You (Time Person of the Year) DescriptionLow resolution cover depicting the cover of the December 25, 2006 issue of Time magazineSource http://www.time.com/time/covers/0,16641,20061225,00.html Article You (Time Person of the Year) Portion used full Low resolution? yes Purpose of use To illustrate the cover in relation to the article talking about that particular issue. Replaceable? easy