1. Instagram Marketing Strategies for Small
Businesses Part-2
Webinar
3rd December 2018, 10 AM CST
Hashtag #Instagrammarketing

2. About Us
Founded in
2015
• Data Driven Approach
• Comprehensive
Customer View
• Accountable Customer
Engagement Model

3. A2A Customer Engagement Model
Awareness Engagement Acquisition Loyalty Advocacy
Discover &
Reach TG
Connect &
Converse
Enable
purchase
decision
Personalize &
delight
customers
Enable
customers to
get you
business

4. AGENDA
Part 1
1. Why do you need to add Instagram to your marketing strategy?
2. How are brands doing it?
a. Getting Started
b. Building a Presence
Part 2
1. Growing your Brand
2. Analyzing your growth
Part 3 in JANUARY
1. Advertising on Instagram
2. Instagram Analytics

5. 1. Why do you need Instagram marketing?
2. Setting up your Instagram account
3. Making good use of your Bio
4. Finding your Target Audience
5. Creating a strategy for Instagram
a. Content strategy
b. Nature of posts, style guide and
hashtag use
c. Knowing your competition
d. Listening and Adapting
In Part- 1, we covered:

6. PART- 2
1. Growing your Brand
2. Analyzing your growth
AGENDA

7. 7 Proven hacks to turn your brand
into an Instagram Powerhouse

9. “ With 1 billion
active users it is one
of the fastest
growing social
networks.”
“ Over 1/3rd of the
Instagram Users
have used the app
to purchase a
product online.”
“ Engagement with
brands on instagram is
10 times higher than
that on Facebook and
84 times higher than
twitter.”
“Instagram is the
king of social media,
accumulating more
than 4.2 million likes
per day.”

10. Brands on Instagram

12. Instagram Stories

13. MORE THAN 400
MILLION PEOPLE USE
INSTAGRAM STORIES
EVERY DAY
“ “

14. Instagram stories
Instagram Stories lets you string together multiple
pictures and videos into a “story” that disappears after
24 hours.

15. How to make Instagram stories?
To create a story on Instagram, you have to tap a
new “+” icon at the top left-hand corner of the
screen, or you can navigate to the camera by
simply swiping left. Once the camera is open you
can take a photo or record a video. Instagram
offers several video styles to choose from.

16. Types of Video Stories
You can experiment with these to select what works
best for you:
● Normal
● Boomerang
● Superzoom
● Rewind
● Hand free
● Stop motion
If you are in no mood to shoot a live video, you can
create stories from photos in your phone’s gallery.

17. Use stories to showcase new product launches
or behind the scene activities.

18. Make your Instagram Stories Stand Out
1.Keep up with the latest on Instagram:
a. Geotagging
b. Mentions
c. Poll
d. Gifs
e. Music Stickers
2. Repost Instagram Stories mentioning your brand
3. Share Instagram Posts to Your Story
4. Shoppable Tags
5. Add Links
!

19. Story Ads increase ad
recall, purchase
intent, message
association, and CTR.
“ “

20. Instagram stories Highlights
It is the perfect way to tell your followers about the
highlights of your restaurant or new menu additions.

21. Instagram stories Highlights

22. Instagram stories Highlights
You can create a separate
Instagram stories highlight
to showcase different
aspects of your business
and lead your followers
directly to your website by
using the swipe up option
at the end.

23. 2. Cross-Promotion

24. Cross promotion of Instagram posts and
stories
You can easily share regular
posts to Instagram stories with
the re-share feature. Posts
shared to Instagram Stories
induce users to check out the
original post.
You could even draw attention
to your stories through
mentions in regular posts.

25. Cross promotion of Instagram posts
on other networks
● You can share your instagram
posts on your other social
networks including Facebook
and Twitter.
● You can use this feature to
drive attention to a new
campaign or to drive
engagement on your content.

26. Cross promotion of Instagram posts and
stories

27. Re-Gramming

28. Re-gramming
Reposting on Instagram – otherwise known as
Regramming helps you diversify your profile and boost
engagement.
A Regram is
reposting someone
else’s Instagram
content onto your
profile.

29. Re-gramming
You can Regram a post in two ways
1. Manually
2. By using third party app.
Whichever way you choose you must follow some
basic rules
● Thank the customer
● Take their permission before using
● Give due credits

31. Instagram Direct

32. Instagram direct
.
Every business page has many categories of followers;
While some of your followers may be very active, some
may be interested only in a particular category of your
products.
Instagram Direct is the
preferred way to share
content relevant to such
small groups of followers.

33. Co-marketing

34. Co-Marketing
Many brands on Instagram team up with similar
businesses to promote products and services together.
These partnerships are basically an example of 50/50
value exchange.
For example, food a brand focused on healthy food
option can feature health or fitness enthusiasts
enjoying their food.

35. Shoutouts
The principle is simple,
partner up with a fellow
business page and agree
to promote each other for
a specified amount of
time.
Small businesses can make good use of shoutouts to
fellow Instagrammers.

36. Takeovers

37. TAKEOVER
An Instagram takeover is
the process of requesting
someone to take over your
Instagram account
temporarily and share
content with your
audience.

38. An Instagram takeover allows brands, individuals and influencers to
collaborate and cross-promote content. They can boost awareness,
engagement, or conversion for your brand.

39. Instagram Takeovers
can be of two types
● Partial TakeOver
● Complete Take Over
Nature of Posts During
the Takeover
● Intagram feed
● Instagram stories
● Instagram Live
TYPES OF TAKEOVER

40. UGC

41. Contests and UGC
Content shared by consumers, customers, and clients that features
your product or service.
UGC is a great way to build brand authority among your audience
and market your products.
Finding UGC on Instagram
Head over to the search page on the app and look for various
hashtags that are usually associated with your brand, your brand
name, tagline or any other branded hashtags that you may have
used in your posts.

42. Contests and UGC
Contests are a good
way to generate UGC.
They are effective at
driving engagement
and expanding your
customer base.

43. Contests and UGC
•Follow, like or share
to win
•Selfie contests
•In-store contests

44. Contests and UGC

45. Influencer Marketing

46. Influencer Marketing
Influencer marketing can help
you to connect with people
with an established following
and get exposed to their
audience.

48. How To Find The Right Influencer ?How To Find The Right Influencer ?
● Check on their location vis- a -vis the
location of your restaurant.
● Check the number of people following
them and the level of engagement on their
posts.
● Consider how active they are or when did
they make their last post.
● Take into account whether they would be
interested in writing about your restaurant.

49. Connecting with a Influencer
1. Connect with them on their blog, twitter or Instagram handle.
2. Build a relationship by commenting or responding to their
posts.
3. In due course, introduce the idea of visiting your restaurant.
Discuss the terms and Nature of Posts
It is usually not a good idea to pay a food blogger for writing
about your restaurant, as this may prompt them to add an
advertorial disclaimer to the posts about your restaurant. You
would gain much more by inviting them as your guest and
creating a special experience for them.

50. Monitor What’s Working
➢Which Instagram posts
get the most engagement?
➢What kind of stories are
more popular?
➢What kind of contests
perform best?
➢Which hashtags perform
the best?

51. Connect With US
• Try Kritiq for three months- Absolutely
free
• Contact us for a demo
marketing@mkonnekt.com
Connect with us in case of any queries.
Ph: 619-566-6358 (619 -KONNEKT)
Email: marketing@mkonnekt.com
www.mkonnekt.com
Thanks For Your Time.