5. Open Innovation
Technology
company
Not just IPR
-Trade secrets
-Comparative advantage
-Agility
-Headstart
Solution
-โฆ
vendor
vrijdag 24 april 2009
6. The ReMarketable concept
Strong presence in market
โข
Customer oriented, not
โข
technology oriented
Focus on technology
โข
Powerful technology
โข
Mature, Proven value in niche
โข
market
Generically applicable
โข
vrijdag 24 april 2009
7. Motives for the Solution Vendor
Competitive advantage
๏ฎ
New feature for own market
๏จ
New market opportunities
๏ฎ
By selling extra functionality to existing customers
๏จ
Mature technology
๏ฎ
Fast time to market through existing technology
๏จ
Build on the strength of market companies
๏ฎ
Focus on adding value to existing customers
๏จ
vrijdag 24 april 2009
8. Motives for Technology Provider
Opening New markets for existing technology
๏ฎ
Without the burden to conquer the market
๏จ
Focus on core strength
๏ฎ
Technology and current market
๏จ
Build on the strength of Technology companies
๏ฎ
Focus on adding value to existing technology
๏จ
vrijdag 24 april 2009
10. Strengths ReMarketable
Experience in creating partnerships
๏ฎ
This is OUR focus
๏จ
Risk sharing
๏ฎ
Creating a mutual interest
๏จ
Professional process
๏ฎ
Scan, Search, Select, Solidify
๏จ
Network
๏ฎ
ReMarketable has a wide network in technology and market
๏จ
companies
vrijdag 24 april 2009
11. Do it yourself?
Focus, focus, focus
๏ฎ
An unbiased view on the issues is important
๏ฎ
A tendency to focus on what was successful in
๏ฎ
the past
We deliver:
๏ฎ
Focus on creating partnerships
๏ฎ
๏ฎ Dedicated and experienced team
๏ฎ An unbiased view
vrijdag 24 april 2009
12. Who we are
Martijn Kriens / Jan Arends / Eddy Reimerink
๏ฎ
Business oriented with a creative twist
๏ฎ
Wide network in technology, markets and
๏ฎ
science
Long history and track record in business and
๏ฎ
technology
Commercial, Technological, Managerial and
๏ฎ
Entrepreneurial
vrijdag 24 april 2009
13. Remarketable process
1. Understand 1. Selection and 1. Contractual
technology research of potential agreements
2. Understand current markets 2. Setting up pilots and
market 2. Development of coaching to success
business case
vrijdag 24 april 2009
14. business model
Low risk for Technology company
๏ฎ
No โout-of-pocketโ
๏จ
Low risk for Market company
๏ฎ
Use of mature technology and no development costs
๏จ
High potential gain
๏ฎ
Extra turnover with low investment
๏จ
Clear and contractual agreement on:
๏ฎ
Market sectors to focus on
๏จ
๏จ Activities by ReMarketable and by Partners
Fee based on successful turnover
๏ฎ
vrijdag 24 april 2009
15. Trader performance
enhancement
An example of mature
technologies for existing
markets
vrijdag 24 april 2009
16. ReMarketable for traders
Trader performance
โข
enhancement system
Recruitment
โข
education
โข
risk management
โข
monitoring
โข
Behavioral analysis
โข
Hardware
โข
Software
โข
Professional services
โข
vrijdag 24 april 2009
17. The context
Situation:
๏ฎ Not all traders are equal
๏ฎ Workplace behaviour is related to
performance
๏ฎ Setup and procedures of workplace
is crucial as well as skills
๏ฎ Very little detailed research into
behavioural patterns on the trading
floor
=> Structural improvement in
performance and education is
possible
vrijdag 24 april 2009
18. Combination of multiple sources
Pocketโฉdataโฉinput
Physiologicalโฉdataโฉorโฉownโฉ
externalโฉdata
Screenโฉcaptures
Mul4pleโฉvideoโฉstreams
Eyeโฉtrackingโฉdata
vrijdag 24 april 2009
19. The solution
Technology Implementation approach
๏ฎ ๏ฎ
Eye tracker Installation of technology
๏จ
๏จ Sensors for physiological inputs Behavioural benchmarks
๏จ Video equipment Analyses of multiple traders
๏จ Software: Based on analyses:
Improved training program
Theme
๏ฎ
Enhanced selection criteria for
Observer XT
๏ฎ
recruitment
Face Reader
๏ฎ
Objective and repeatable
U-Log
๏ฎ
performance measurement
Improved working procedures
Risk management
vrijdag 24 april 2009
20. Added Value
Optimization of work processes by more
1.
detailed insight
Effective and efficient training
2.
Tracking en tracing for auditing purposes
3.
vrijdag 24 april 2009