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INTERNSHIP PROGRESS REPORTPRESENTATION

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My Opinion Thus Far• Different than I thought• Lots of hands on experience• Learning a lot• Figuring out I’m not as good at some things as I thought• Getting better at many skills I considered myself to already have

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Skills I’ve Been Improving:• Multi-tasking skills• Time management skills• Computer skills (Excel, Outlook)• Social media skills (Twitter)• Note taking• Research

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What I’ve Learned• Marketing is not just getting your name out there to as many people as possible in an attention-grabbing way.-It’s getting the right messages out to the right audiences, so what you say “resonates.”

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What I’ve Learned (continued…)• Social media practices:-The time of day that you post matters-Where to insert links in posts-Importance of hash tags on Twitter• Webpage practices:-How to incorporate tags-Blog is the best way to drive traffic to site (by always putting in new content).• Marketing tactics:-Touchpoint Calendars-Press Releases-Speaking Engagements-Web pages-Social media-Direct mailers

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What I’ve Learned (continued…)• A lot of random information about different companies, industries, and economic opportunities.-Roofing (Division 7)-Online staff scheduling (eWeb Schedule)-Nonprofits (Proctor)-Utica Shale

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Experience I Still Want• Writing press releases• Copywriting• More interaction with clients (still feel kind of uncomfortable and want to overcome that)

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I Still Want to Learn…• The how and why of the marketing process.(I see it in action, but I’d like it to be explained)Examples:“This is why we do this…”“This is how we go about doing that…”

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My Biggest Surprises• B2B Marketing is not “sexy.”-Very methodical and formulaic.-Not slogans and funny ads, it’s touch point calendars, informational direct mailers, etc• How much detail goes into everything.-Wording (Example: “Ground-zero.”)-Design

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My Personal Review-Working hard, putting in lots of hours, meeting all deadlines, turning out quality work, always on time (if not early), can-do mentality, but…STILL ROOM FOR IMPROVEMENT:Have more potential than just meeting expectations and doing projects that are assigned to me.I plan to:-Get faster at the work I’m given-Go from a “can-do” to a “go getter” mentality-Use my talent to shine on several projects I wish to take on in my down time (marketing MW, MW social media, creative work for Candle Lab)

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• Feedback?-What I’m doing Your Input: right…-What I’m doing wrong…• Advice?-What you wish someone would have told you when you first started here…