1. The Language ofThe Language of
AdvertisingAdvertising
The psychology ofThe psychology of
spending…spending…
2. ColorColor
Companies have spent years andCompanies have spent years and
research money figuring out whatresearch money figuring out what
appeals to consumers.appeals to consumers.
They have learned that certain colorsThey have learned that certain colors
make us feel certain ways.make us feel certain ways.
3. REDRED
Red is a hot colorRed is a hot color
It makes people excitedIt makes people excited
It stimulates your metabolismIt stimulates your metabolism
It encourages you to eat moreIt encourages you to eat more
5. ORANGEORANGE
A hot-warm colorA hot-warm color
Stimulates appetiteStimulates appetite
It increases oxygen to your brainIt increases oxygen to your brain
We associate orange with healthWe associate orange with health
Some foods use orange packaging toSome foods use orange packaging to
make it seem like they are healthiermake it seem like they are healthier
than they really are!than they really are!
7. YELLOWYELLOW
Yellow gives the feeling of joy,Yellow gives the feeling of joy,
intellect, and energyintellect, and energy
It is encouraged for packagingIt is encouraged for packaging
childrenchildren’’s toys and recreational itemss toys and recreational items
It is not a good color to use whenIt is not a good color to use when
selling to men – it is not professionalselling to men – it is not professional
or serious enoughor serious enough
9. GREENGREEN
Green means safetyGreen means safety
It is used to attract attention toIt is used to attract attention to
safety labels on medicinessafety labels on medicines
It is also used to market productsIt is also used to market products
that are not harmful to thethat are not harmful to the
environmentenvironment
11. BLUEBLUE
Blue is associated with cleanliness,Blue is associated with cleanliness,
power, dependability, and stabilitypower, dependability, and stability
It slows the appetiteIt slows the appetite
It generates calmIt generates calm
It is a good color to market to menIt is a good color to market to men
It is not a good color to advertiseIt is not a good color to advertise
foodfood
Many uniforms are blue (police,Many uniforms are blue (police,
postal workers, security guards)postal workers, security guards)
13. PURPLEPURPLE
Purple means royaltyPurple means royalty
It has the power of blue, but theIt has the power of blue, but the
energy of redenergy of red
It means wealth and femininityIt means wealth and femininity
Bright purple is the most popularBright purple is the most popular
color for young childrencolor for young children
15. WHITEWHITE
White is goodness, purity, innocence,White is goodness, purity, innocence,
and ease of useand ease of use
It is a good color for medicineIt is a good color for medicine
packagespackages
It is a good color to promote high-It is a good color to promote high-
tech devices (ease of use)tech devices (ease of use)
Often associated with low-fat foodsOften associated with low-fat foods
and dairy productsand dairy products
17. BLACKBLACK
Black means power, elegance, andBlack means power, elegance, and
sophisticationsophistication
It is popular for alcoholic beveragesIt is popular for alcoholic beverages
as it implies the mature nightlifeas it implies the mature nightlife
associated with nightclubsassociated with nightclubs
20. TechniquesTechniques
Nostalgia: back to theNostalgia: back to the ““good olgood ol’’ daysdays””
Bandwagon/Peer Approval: be cool like allBandwagon/Peer Approval: be cool like all
your friends OR you wonyour friends OR you won’’t be cool unless…t be cool unless…
Escape: our product is so wonderful itEscape: our product is so wonderful it
helps you get away from it allhelps you get away from it all
Humor: funny advertisements catch noticeHumor: funny advertisements catch notice
Comparison: Shows flaws inComparison: Shows flaws in ““the otherthe other
guyguy””
21. Techniques continuedTechniques continued
Beauty Appeal: we are attracted toBeauty Appeal: we are attracted to
beautiful things and peoplebeautiful things and people
Celebrity Endorsement: if we buyCelebrity Endorsement: if we buy
something from a famous person we like,something from a famous person we like,
we could be just like themwe could be just like them
Statistics: people likeStatistics: people like ““factsfacts”” even if thereeven if there
is no proof for theseis no proof for these ““factsfacts””
Sense Appeal: things shown that appeal toSense Appeal: things shown that appeal to
our five sensesour five senses
Testimonial: ITestimonial: I’’m important and I use it, som important and I use it, so
should youshould you
22. Techniques continuedTechniques continued
Symbols like the flag colorsSymbols like the flag colors
ColorsColors
RepetitionRepetition
Name callingName calling
Use of an animal or kidUse of an animal or kid
Green- eco friendlyGreen- eco friendly
MusicMusic
23. See if you can come upSee if you can come up
with the advertisingwith the advertising
technique used.technique used.