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Social media presentation
- 1. Social Media Technology Miranda Bassage ChristelleBataille Lisa Fried Taylor Tremblay
- 2. Can you guess? Every ___ seconds, someone new joins LinkedIn. The fastest growing demographic on Twitter is the ____ year age bracket. __% of marketers use social media for business YouTube reaches more U.S. adults in the ___ year age bracket than any cable network More than __% of Facebook users log into their account every day.
- 3. Positives/Negatives of SM How can retailers use social media in a way that will benefit their business? How can retailers use social media in a way that will negatively affect their business?
- 4. Facebook
- 8. Tips for Facebook • Use FB Insights to determine what is/isn’t working. • Post frequently, but don’t be annoying. • Have a dialogue. • Make your content “shareable.” • Stay on topic. • Try out sponsored stories.
- 9. YouTube
- 11. Tips for YouTube • Start with great content. • Don’t expect to go viral. • Leverage other social media platforms through YouTube. • Review YouTube Insights. • Enter tags carefully, use low competition words.
- 12. Twitter
- 13. Promoted Tweets
- 15. Twitter Fails Back in 2011 during the protests in Egypt, Kenneth Cole decided to make light of the situation by posting this insensitive tweet. During the Aurora shooting, Celeb Boutique tweeted this because they saw “Aurora” trending. While it was a genuine mistake, it does not take much effort to check why a hashtag is trending.
- 16. Tips for Twitter • Create your own voice. • Post “shareable” content. • #Don’t #go #overboard #with #the #hashtags. • Engage your audience. • Drive users to your website or store.
- 17. Instagram
- 18. Promoted Photos
- 20. Tips for Instagram • Balance fun images with images from your business. • Follow your followers back. • Utilize photo contests with a specified hashtag. • Don’t forget about the video feature – but don’t go overboard!
- 21. Pinterest
- 23. Tips for Pinterest • Add a “pin it” button to your website photos. • Focus on quality not quantity. • Remember that content is searchable – use keywords or hashtags. • Only post high quality photos. • Know when your target is pinning.
- 24. LinkedIn
- 26. Tips for LinkedIn • Keep it professional. • Make connections. • Post job openings. • Join relevant groups. • Post information such as products/services.
- 27. Top Things You Need To Know 1. Social media is social. 2. All social media is not the same. 3. Pick your channels. 4. Vary your posts. 5. Don’t be afraid to let go. 6. Double and triple check before posting!
- 28. Brainstorming Project Assume that you’re working as a social media marketer for one of these brands. Who’s your target market and how are you going to reach them? Which social media channels will you use and what will you post to foster engagement? • Urban Outfitters • Nordstrom • Banana Republic • Walmart
- 29. Works Cited • https://www.youtube.com/watch?v=0TYy_3786bo • https://www.youtube.com/watch?v=0TYy_3786bo • https://www.youtube.com/watch?v=haTHa_M9pJY • http://www.buzzfeed.com/ariellecalderon/19-companies-that-made-huge-social-media-fails • http://nitrogr.am/blog/most-innovative-instagram-contests-2013/ • http://mashable.com/2013/03/28/buick-pinterest-car-concept/ • http://www.adweek.com/news/technology/pinterest-readies-its-big-ad-business-roll-out- 156485 • http://mashable.com/2013/10/14/creative-marketing-linkedin/ • http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink- your-strategy
Notas del editor
- *Introduce ourselves*All videos are CLICK TO PLAY
- TAYLOR -do you mind doing this? I think we can also discuss the common misconception that we supposedly know everything about social media while on this slide too because there isn’t really anything to put on a separate slide.LinkedIn – twoTwitter – 55-64YouTube - 18–34 Facebook – 95%Last one – 93%
- CHRISTELLE -
- MANDY – like/comment/share/friend; paid advertising forms
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- MANDY - The goal was to reach 10,000 fans by the end of 2010; page currently has over 220,000 likes;80% of new likes from this campaign were 24 or younger
- MANDY – sponsored stories: if someone writes something about your company/checks in, you can sponsor that persons post and it will continually show up on the newsfeed of that persons friends. Use Uber example.
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- CHRISTELLE- talk about the different aspects of Twitter (likes, retweets, hashtags, followers, tagging a person/company). Also, touch upon the types of tweets there are, here’s a link regarding this: http://dashburst.com/types-of-tweets/
- CHRISTELLE – these are the tweets that companies PAY for. They show up as “promoted tweets” and are targeted toward a specific demographic or toward people who like/tweet something specific. For example, Pepsi may choose to promote their tweet to people who use the hashtag #soda.
- CHRISTELLE – watch the video and summarize before/explain why this was beneficial to loves. (They realized that a lot of people in their target didn’t have a car, so this was a way to get them involved with the brand) Here’s a link to an article: https://www.youtube.com/watch?v=haTHa_M9pJY
- CHRISTELLE – explain why these tweets aren’t good!
- CHRISTELLEEstablish your brand voice and keep it consistentPost things that people will retweet or likeOnly use meaningful hashtags, don’t use them on every word… it’s annoying.Make sure that your audience is engaged. If they ask you a question or tweet something at you – make sure to respond!Using social media is pointless if you aren’t creating business with it. Always lead back to the source of the $$$$
- LISA – overview of Instagram capabilities (like, comment, follow, hashtag, tag users). How are companies using Instagram?
- LISA – Michael Kors was the first company to promote an Instagram photo. These are the photos that companies PAY for. They show up as “promoted” and are targeted toward a specific demographic or toward people who like/post about something specific. The TJMaxx photo is not paid for but it shows the hashtag #maxxinista that I know you are talking about.
- LISA - Many companies have done campaigns similar to this Ford one. Watch the video so you can talk about it with the class.
- This makes your instagram more engaging and lighthearted and means you’re more likely to retain followers. But be sure to make posts relevant to your brand and brand values.Following your followers back creates a closer relationship, you never know, you could learn from them!Creating photo contests gets users engaged. Using a unique hashtag spreads awareness for your business and makes it easy to find submissions. Use FB to promote the contest.Using videos is a great way to create interesting content, but don’t use them too often.
- TAYLOR: Cover the basics of Pinterest/what companies can use it form. Here’s the link about the new paid ads: http://www.adweek.com/news/technology/pinterest-readies-its-big-ad-business-roll-out-156485
- TAYLOR: here’s the link regarding this: http://mashable.com/2013/03/28/buick-pinterest-car-concept/ (you can change this if you have something better, I just thought this was cool)
- TAYLOR
- TAYLOR – cover the basics; how is LinkedIn beneficial to companies and individuals?
- TAYLOR – left this page in case you have something else to add
- TAYLOR
- MANDY - http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-marketing/Social media isn’t about broadcasting – have conversation!You can’t post the same thing to every source!You don’t have to be on EVERY social media site, start where your customers areDon’t just post one thing! Post text, photos, videos, interesting content, etcCompanies are often afraid that negative things will be said about them, this is okay. It’s better than being left out.Even though we can delete, someone will have seen your post.
- LISA