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ACCELERATING OUR FUTURE
12:00
12:30
Media Manager & Innovation
Mondelez
LUCIANA
ETCHEVERRY
acelerando
nuestro
futuro
ADN
digital
mo
Digital no es un medio
MODO de OPERAR
3x
24
• mobile
• video
• e-comm
• Ads
EN QUE CREEMOS
learning by doing
colaboración
open door
todos podemos emprender
http://www.digitalaccelerator-mdlz.com/
4 PAISES
10 MARCAS
12 START UP
12 betas 2015
usd 30k c/u
3-5 escala LATAM 2016
d
I am atI am at
ECOSISTEMA
ARGENTINA
1.Tang – I am at
2.Oreo – Winclap/Etermax
3.Cerealitas - Flimper
MEXICO
1.Trident – Hyper
2. Halls – Mofilm
3.Tang – Brandme/Histbook
BRASIL
1.Lacta – VTX/Inloco
2.Trident - Spotify
3.Club Social - Mofilm
FINALISTAS
www.digitalaccelerator-mdlz.com
QUE ESTAMOS
APRENDIENDO
escalar desde el 1er beta: iterar
intra o entre preneur:
Que importa?
el tiempo es parte de la
estrategia
TWITTER SAMPLING
MOBILE APP - Etermax + Win Clap
GAME
SCREENS
PROMO
SCREENS
 Fully Oreo branded.
 Potential reach of 11Million people in Argentina and 165 Million worldwide.
 10K Rewards (Oreo Kits ) will be given to players as part of the action.
Trivia Main Screen Gameplay Screen Question Screen Result Screen Reward
L
@luetcheve
luciana.etcheverry@mdlz.com

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