Mondelez is accelerating innovation through its Digital Accelerator program. The program partners with startups across four countries and twelve brands to develop digital solutions. It has worked with twelve startups so far, providing each $30,000 to develop betas scaling to Latin America in 2016. Examples of partnerships include an Oreo-branded mobile game developed by Etermax and Win Clap in Argentina with potential reach of 11 million people. The presentation emphasizes an approach of learning by doing, collaboration, and openness to new ideas from within or outside the organization.