Media Management Consultancy Intro1
Denunciar
Compartir
•5 recomendaciones•1,301 vistas
![Media Management Consultancy Improving media Efficiency Building Expertise and Education Improving Marketing Effectiveness Author: Robert Johnson [email_address] Mob. +45 20 16 60 40](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-1-2048.jpg?cb=1667953905)
![Premise ,[object Object],[object Object]](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-2-2048.jpg?cb=1667953905)
![Mission ,[object Object]](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-3-2048.jpg?cb=1667953905)
![Objective and Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-4-2048.jpg?cb=1667953905)
![Services Offered Sales Share of Value Share of Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Challenges Marketing Challenges Communication Brainstorm ,[object Object],[object Object],[object Object],[object Object],Marketing Strategy And Communication Platform](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-6-2048.jpg?cb=1667953905)
![Services Offered Brief Strategy Plans ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-7-2048.jpg?cb=1667953905)
![Services Offered Campaign Execution Campaign Learning , Scoring, Evaluation Future Needs/Action ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-8-2048.jpg?cb=1667953905)
![Services Offered Service Team Matching and guidance ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-9-2048.jpg?cb=1667953905)
![About the Author ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-11-2048.jpg?cb=1667953905)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CV – Robert Johnson Humlebæk, Denmark Mobile: +45 20 16 60 40 Online/Offline marketing performance optimizer](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-12-2048.jpg?cb=1667953905)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CV – Robert Johnson Humlebæk, Denmark Mobile: +45 20 16 60 40 Online/Offline marketing performance optimizer](https://image.slidesharecdn.com/mediamanagementconsultancyintro1-090303162626-phpapp01/75/media-management-consultancy-intro1-13-2048.jpg?cb=1667953905)
Media Management Consultancy Intro1
•5 recomendaciones•1,301 vistas
Denunciar
Compartir
Descargar para leer sin conexión
A company introduction for proposing an internal media management concept within a corporation or with an outsourced partner. Describes the concept, mission, benefits, process and yearly timing of activities for a media management function within the marketing department.
Más contenido relacionado
La actualidad más candente
La actualidad más candente(20)
Similar a Media Management Consultancy Intro1
Similar a Media Management Consultancy Intro1(20)
Último
Último(20)
Media Management Consultancy Intro1
- 1. Media Management Consultancy Improving media Efficiency Building Expertise and Education Improving Marketing Effectiveness Author: Robert Johnson [email_address] Mob. +45 20 16 60 40
- 5. Where Media Management fits in Procurement Media Agency Communication Partners Building Bridges Marketing Media Management Consultancy
- 10. Timing of Function and Responsibility Example Function January February March April May June July August September October November December Media Performance Benchmark Re view Brief Content Guidance Strategy support Communication Benchmark Formation Negotiation Support Service Evaluation Service Team Guidance Media Performance Check
- 14. Types of services performed Marketing value assesment E-commerce flow Traffic flow Path to purchase Sales performance Marketing performance Media performance Campaign performance KPI evaluation Search engine marketing SEM Search engine optimization SEO Display advertising Banner production Tracking set-up Digital workshops Sponsorships Dashboards KPI matrix Balance scorecard Dashboards Report formats Briefs Media plans Marketing plans Strategic planning Tactical planning Marketing mix Media mix Site strategy Campaign strategy Channel strategy Brand studies Consumer studies Competitive Sales modeling Value assessment E-commerce flow Channel analysis Marketing contribution Media contribution Online tracking Research Development Implement Evaluate/ Recommend