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Christina Ting | Jenny Cheng | Michael Chen Golden Bear Consulting Leading New Opportunities for Growth
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current | Objective | Options | Recommendation | Impact | Timeline
Company Background Current Markets ,[object Object],[object Object],[object Object],[object Object],Financial Services Healthcare Government Higher Education Staffing Current business model supports diversity of work Current   | Objective | Options | Recommendation | Timeline | Impact US: 80 Consultants EGS: 80 Consultants ESI: 80 Developers PR: 9 Consultants
Exeter’s SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Exeter’s strong business model and credibility allows for large potential of growth Current   | Objective | Options | Recommendation | Timeline | Impact
Current Issues and Objectives Objective: Increase Exeter growth rate and consulting capabilities Current   |  Objective  | Options | Recommendation | Timeline | Impact Economic downturn ,[object Object],[object Object],Client  selection ,[object Object],Capacity constraint ,[object Object],[object Object]
Options and Alternatives Best growth strategy is to expand an existing sector and enter a new sector market  In line with Exeter values Potential for growth Enter into new sector market Expand into new countries Hire new senior consultants Ease of implementation Risk Developing larger projects help achieve revenue growth Opportunity for Exeter to provide services to new clients Several competitors specialize internationally Limited growth Expand through existing clients and referrals within industry Large barriers to entry Stays in existing sectors Difficulty in entering new market, but mitigated by sales team Quality of consultants not guaranteed Competition; Exeter cannot excel in new demands Competition; Exeter cannot excel in new demands Minimal risk given current success Exeter seeks growth potential in current markets New countries provide new clients Increased manpower at high cost Historical market expansion shows growth Poor Good Expand existing sector Current   | Objective |  Options  | Recommendation | Timeline | Impact
Overarching Vision New Sector Opportunities Global  Expansion Internal Restructuring Enter into untapped sectors with large growth potential Capitalize on the increase in worldwide   IT consulting spending Revise implementation of business model to lead to efficiency in projects Expansion Plans Expansion opportunities allow Exeter to surpass projected goals  Current   | Objective | Options |  Recommendation  | Timeline | Impact
Recommendation Exeter should expand its educational practice both domestically and internationally, and create an energy sector to begin servicing renewable energy companies  Executive Summary Strategy leads Exeter to expand on sectors with global and innovative potentials Current   | Objective | Options |  Recommendation  | Timeline | Impact
Recommendation ,[object Object],[object Object],[object Object],Delivered Results Current   | Objective | Options |  Recommendation  | Timeline | Impact Proposed strategy expected to surpass growth goals and lead Exeter on profitable path
Recommendation Capture new projects Education Domestic International Expand into India universities ,[object Object],[object Object],Energy + Staffing Changes ,[object Object],[object Object],[object Object],Exeter should expand their Education sector, create a new Energy sector, supported  through internal restructuring  Other Sectors ,[object Object],+ Supported By Current   | Objective | Options |  Recommendation  | Timeline | Impact NPV: $361.18 Million NPV: $180.61 Million NPV: $466.08 Million
Education Expansion Domestic Global ,[object Object],[object Object],[object Object],[object Object],Current   | Objective | Options |  Recommendation  | Timeline | Impact Education expansion achieved by expanding domestically, and entering India market
Education:  Domestic Strategy ,[object Object],[object Object],[object Object],Strategy ,[object Object],[object Object],[object Object],Current   | Objective | Options |  Recommendation  | Timeline | Impact Utilize experience with prestigious universities to expand to 50% of top 100 schools in US
Education:  Global Expansion Strategy Number of Universities Presence in the Region Education Expenditures   (as % of GDP) Total Education Expenditures   (in Millions) Why India? Current   | Objective | Options |  Recommendation  | Timeline | Impact Global expansion into India higher education is the easiest and best opportunity for growth  6.5% 8.5% 6.1% 3.0% $192,790 $13,761 $129,930 $97,530 Yes No No No 8225 59 130 2236
Education:  Global Expansion Strategy Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Educational Statistics 2004-2005.MHRD 2007 Current   | Objective | Options |  Recommendation  | Timeline | Impact Utilize current ESI presence to penetrate top Indian colleges and universities
Energy Expansion ,[object Object],(2)   Obama’s “New Energy for America” Plan ,[object Object],[object Object],[object Object],Why Renewable Energy? Current   | Objective | Options |  Recommendation  | Timeline | Impact Renewable Energy sector proven to be a lucrative new opportunity, less averse to economy
Exeter for Energy  Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus on Wind & Solar Power Companies Hire Industry Specialist Launch a Marketing Campaign Current   | Objective | Options |  Recommendation  | Timeline | Impact Enter Energy sector by targeting renewable energy, hiring a specialist, and marketing vision
Economic downturn ,[object Object],[object Object],Client  selection ,[object Object],Capacity constraint ,[object Object],[object Object]
HR Changes Credibility in all consultants New Staffing Training and New Team Structure New Title System Rename “Junior Consultant” Hire new consultants each year per growth rate Offer mid-level consultants to lead projects Offer larger teams at reduced cost  Dedicate training to younger consultants Impact Credibility + Long-term development = Full efficiency of entire company Exeter needs to adjust its staffing structure to ensure full efficiency of entire company Current   | Objective | Options |  Recommendation  | Timeline | Impact Investment in new hires
Economic downturn ,[object Object],[object Object],Client  selection ,[object Object],Capacity constraint ,[object Object],[object Object]
Offshoring Maintain blended team approach Expand upon developers in India relative to growth Currently: 10-20% of project work completed offsite Offshoring developers to India provides integration and supports Exeter’s initiatives Current   | Objective | Options |  Recommendation  | Timeline | Impact
4 Projects New Software Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assessment and Software ,[object Object],[object Object],[object Object],[object Object],System Development ,[object Object],[object Object],Type Advantages Disadvantages Large University Private University Consulting Firm New Software Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Selecting projects in-line with Exeter’s growth leads to future development  Current   | Objective | Options |  Recommendation  | Timeline | Impact
Economic downturn ,[object Object],[object Object],Client  selection ,[object Object],Capacity constraint ,[object Object],[object Object]
Implementation Timeline 2009   2010  2011  2012   2013 Education Energy HR Tulane and Large University Project Expand existing domestic projects India Expansion Develop new client base in US Research energy IT needs/training  Exeter for Energy campaign Implement projects Contract with new clients Rename titles On-the-job training Hire new staff Industry training Education, Energy, and Staffing goals to be implemented over 5-year period Current   | Objective | Options | Recommendation |  Timeline  | Impact
Costs The Bottom Line These costs will drive Exeter’s growth in both the short-term and long-term. ,[object Object],[object Object],[object Object],Current   | Objective | Options | Recommendation | Timeline |  Impact Global expansion into India higher education is the easiest and best opportunity for growth
Financials Selecting projects in-line with Exeter’s growth leads to future development  Gross Profit  |  Expansion Costs 2009   2010   2011   2012   2013 Current   | Objective | Options | Recommendation | Timeline |  Impact
Financials All projections show a higher EBIT than no change
Impact Analysis The Ultimate Impact With our recommendation, revenue growth rate will  more than triple  in year 2013, and NPV will exceed  $738 million . The Bottom Line These gains will drive Exeter’s growth in both the short-term and long-term. With recommended initiatives, Exeter is expected to gain substantial revenue growth  Current   | Objective | Options | Recommendation | Timeline |  Impact
Conclusion Expanding in education and energy allows Exeter to surpass growth goals Exeter surpasses goal Expansion Education Energy Human Resources Expand globally Broaden scope Ensure complete brand image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current   | Objective | Options | Recommendation | Timeline |  Impact ,[object Object],[object Object],[object Object]
[object Object]
Appendix Financials Expenditures Sheet Expenditure Assumptions Income Statement w/o Recommendation Income Statement w/ Recommendation NPV w/o Recommendation NPV w/ Recommendation NPV Education NPV Energy Best/ Expected/ Worst Case Scenarios India’s Higher Education System India’s Current IT Competitive Landscape Obama New Energy for America US Spending by Vertical Market Risks and Mitigation Resources
Financials
Expenditures Sheet
Expenditure Chart & Assumptions Assumptions ,[object Object],[object Object],[object Object],[object Object]
Income Statement Projection – without recommendation
NPV – without recommendation
Best / Expected / Worst case scenarios – with recommendations
Revenue & NPV Projections – Education
Revenue & NPV Projections – Energy
India’s Higher Education System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
India: Current IT Consulting Landscape Web 2.0/Online Businesses Financial Services High Tech   Presence in Education sector
Obama’s New Energy for America Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks & Mitigations Risks Mitigations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exeter Group Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
US Spending by Vertical Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object]

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MMICC 2009 - 3rd Place - UC Berkeley

  • 1. Christina Ting | Jenny Cheng | Michael Chen Golden Bear Consulting Leading New Opportunities for Growth
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Options and Alternatives Best growth strategy is to expand an existing sector and enter a new sector market In line with Exeter values Potential for growth Enter into new sector market Expand into new countries Hire new senior consultants Ease of implementation Risk Developing larger projects help achieve revenue growth Opportunity for Exeter to provide services to new clients Several competitors specialize internationally Limited growth Expand through existing clients and referrals within industry Large barriers to entry Stays in existing sectors Difficulty in entering new market, but mitigated by sales team Quality of consultants not guaranteed Competition; Exeter cannot excel in new demands Competition; Exeter cannot excel in new demands Minimal risk given current success Exeter seeks growth potential in current markets New countries provide new clients Increased manpower at high cost Historical market expansion shows growth Poor Good Expand existing sector Current | Objective | Options | Recommendation | Timeline | Impact
  • 7. Overarching Vision New Sector Opportunities Global Expansion Internal Restructuring Enter into untapped sectors with large growth potential Capitalize on the increase in worldwide IT consulting spending Revise implementation of business model to lead to efficiency in projects Expansion Plans Expansion opportunities allow Exeter to surpass projected goals Current | Objective | Options | Recommendation | Timeline | Impact
  • 8. Recommendation Exeter should expand its educational practice both domestically and internationally, and create an energy sector to begin servicing renewable energy companies Executive Summary Strategy leads Exeter to expand on sectors with global and innovative potentials Current | Objective | Options | Recommendation | Timeline | Impact
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Education: Global Expansion Strategy Number of Universities Presence in the Region Education Expenditures (as % of GDP) Total Education Expenditures (in Millions) Why India? Current | Objective | Options | Recommendation | Timeline | Impact Global expansion into India higher education is the easiest and best opportunity for growth 6.5% 8.5% 6.1% 3.0% $192,790 $13,761 $129,930 $97,530 Yes No No No 8225 59 130 2236
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. HR Changes Credibility in all consultants New Staffing Training and New Team Structure New Title System Rename “Junior Consultant” Hire new consultants each year per growth rate Offer mid-level consultants to lead projects Offer larger teams at reduced cost Dedicate training to younger consultants Impact Credibility + Long-term development = Full efficiency of entire company Exeter needs to adjust its staffing structure to ensure full efficiency of entire company Current | Objective | Options | Recommendation | Timeline | Impact Investment in new hires
  • 19.
  • 20. Offshoring Maintain blended team approach Expand upon developers in India relative to growth Currently: 10-20% of project work completed offsite Offshoring developers to India provides integration and supports Exeter’s initiatives Current | Objective | Options | Recommendation | Timeline | Impact
  • 21.
  • 22.
  • 23. Implementation Timeline 2009 2010 2011 2012 2013 Education Energy HR Tulane and Large University Project Expand existing domestic projects India Expansion Develop new client base in US Research energy IT needs/training Exeter for Energy campaign Implement projects Contract with new clients Rename titles On-the-job training Hire new staff Industry training Education, Energy, and Staffing goals to be implemented over 5-year period Current | Objective | Options | Recommendation | Timeline | Impact
  • 24.
  • 25. Financials Selecting projects in-line with Exeter’s growth leads to future development Gross Profit | Expansion Costs 2009 2010 2011 2012 2013 Current | Objective | Options | Recommendation | Timeline | Impact
  • 26. Financials All projections show a higher EBIT than no change
  • 27. Impact Analysis The Ultimate Impact With our recommendation, revenue growth rate will more than triple in year 2013, and NPV will exceed $738 million . The Bottom Line These gains will drive Exeter’s growth in both the short-term and long-term. With recommended initiatives, Exeter is expected to gain substantial revenue growth Current | Objective | Options | Recommendation | Timeline | Impact
  • 28.
  • 29.
  • 30. Appendix Financials Expenditures Sheet Expenditure Assumptions Income Statement w/o Recommendation Income Statement w/ Recommendation NPV w/o Recommendation NPV w/ Recommendation NPV Education NPV Energy Best/ Expected/ Worst Case Scenarios India’s Higher Education System India’s Current IT Competitive Landscape Obama New Energy for America US Spending by Vertical Market Risks and Mitigation Resources
  • 33.
  • 34. Income Statement Projection – without recommendation
  • 35. NPV – without recommendation
  • 36. Best / Expected / Worst case scenarios – with recommendations
  • 37. Revenue & NPV Projections – Education
  • 38. Revenue & NPV Projections – Energy
  • 39.
  • 40. India: Current IT Consulting Landscape Web 2.0/Online Businesses Financial Services High Tech Presence in Education sector
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.