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Page  The Only Base Newspaper Price Circular   To be eco-friendly, Commissary Specials is printed on recycled paper.
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page  7Eleven 84 Lumber AAFES Aldi Foods America's Tire Arby's Bank of America  Ben Bridge Jewelers Best Buy  Bi-Lo supermarket Big Lots  BJ Wholesale Club Captain D's Charge Jewelry and Electronics Colortyme  Cresent Jewelers Dillard's Domino's  ECPI  Exxon  Factory 2 U Discount Farm Fresh Freedom Electronics Freight Liquidators  GI Joes Giant Food  Goody's H&R Block  Hardees Harris & Charge Jewelers Harris Teeter  Harris/Gottscalks HEB Grocery Stores Home Depot Hooters  JC Penney KFC  Kroger Long's Drugs Lowe's  Marine Corps Exchanges Marshalls McDonald's  McKay's Food  Retail Chains Advertising in Base Newspapers Michael’s Money Max   Mrs. Winners NEXCOM Ntelos  Outback Steakhouse  Pep Boys Pizza Hut Proffitt's RentACenter REX Rite Aid  Roomstore  Rugged Warehouse  Save A Lot Shoneys Shucks USA Discounters  Wal-Mart Walgreens  Winn-Dixie Supermarket
Page  Military Base Newspapers The Key Delivery Vehicle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Circulation  Summary - 2009 2,000 circulars placed in each store: 755,275 82,000 98,000 575,275 Broadcast email to  MilitaryShoppers.com  registrants: Base Paper Circulation: 50%  of  DeCA  Conus Sales
Page  THE AGE-OLD QUESTION: Does my advertising work? PROVING THE CONNECTION BETWEEN SALES AND ADVERTISING
Analysis of Commissary Sales Data (Empower IT) Page  Military Media Inc. purchases data from Empower IT: Purpose: To determine effect on unit sales  from advertising in Commissary Specials,  the base newspaper pricing circular. First Time  any military medium has  tied sales directly to advertising. Studies prove products advertised in  Commissary Specials  base newspaper  circular experienced  significant increases in sales lifts throughout the duration of  the display period.
Page  Rate Card for the Commissary Specials Circular Program (effective with DeCA Period #1 – 2009) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page  New Service : Per Item Coupon Program Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Per DP Period Rate: $2,600 per item includes all graphics
Page  Advertising in the  New Product Showcase  is the best way to create initial demand for your new product introduction in DeCA stores. HUGE CIRCULATION  in three different media channels                 DISTRIBUTION                        CIRCULATION IN-HOME (Military Base Newspapers)  575,275 IN-STORE (Commissaries)  82,000 INTERACTIVE (Broadcast Email)  98,000    (signed up to receive)     TOTAL CIRCULATION 755,275 Ensure Success for your new product sales by  advertising in the New Product Showcase. Create Demand For Your New Product Introductions
Page  TRADE: Store managers  know  the  power of the base newspaper.  This program will help you  increase your display  rate at store level (especially  secondary acceptance). CONSUMER: When you advertise in  Commissary Specials,  you  will   increase your consumer sales!  The Empower IT research  proves  it. HOW  CAN  COMMISSARY  SPECIALS INCREASE  YOUR  DeCA  SALES?
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page  Commissary Specials Take action and get started right away!

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Commissary Specials Media Kit

  • 1. Page The Only Base Newspaper Price Circular To be eco-friendly, Commissary Specials is printed on recycled paper.
  • 2.
  • 3. Page 7Eleven 84 Lumber AAFES Aldi Foods America's Tire Arby's Bank of America Ben Bridge Jewelers Best Buy Bi-Lo supermarket Big Lots BJ Wholesale Club Captain D's Charge Jewelry and Electronics Colortyme Cresent Jewelers Dillard's Domino's ECPI Exxon Factory 2 U Discount Farm Fresh Freedom Electronics Freight Liquidators GI Joes Giant Food Goody's H&R Block Hardees Harris & Charge Jewelers Harris Teeter Harris/Gottscalks HEB Grocery Stores Home Depot Hooters JC Penney KFC Kroger Long's Drugs Lowe's Marine Corps Exchanges Marshalls McDonald's McKay's Food Retail Chains Advertising in Base Newspapers Michael’s Money Max Mrs. Winners NEXCOM Ntelos Outback Steakhouse Pep Boys Pizza Hut Proffitt's RentACenter REX Rite Aid Roomstore Rugged Warehouse Save A Lot Shoneys Shucks USA Discounters Wal-Mart Walgreens Winn-Dixie Supermarket
  • 4.
  • 5.
  • 6. Page THE AGE-OLD QUESTION: Does my advertising work? PROVING THE CONNECTION BETWEEN SALES AND ADVERTISING
  • 7. Analysis of Commissary Sales Data (Empower IT) Page Military Media Inc. purchases data from Empower IT: Purpose: To determine effect on unit sales from advertising in Commissary Specials, the base newspaper pricing circular. First Time any military medium has tied sales directly to advertising. Studies prove products advertised in Commissary Specials base newspaper circular experienced significant increases in sales lifts throughout the duration of the display period.
  • 8.
  • 9.
  • 10. Page Advertising in the New Product Showcase is the best way to create initial demand for your new product introduction in DeCA stores. HUGE CIRCULATION in three different media channels                 DISTRIBUTION                      CIRCULATION IN-HOME (Military Base Newspapers) 575,275 IN-STORE (Commissaries) 82,000 INTERACTIVE (Broadcast Email) 98,000 (signed up to receive)   TOTAL CIRCULATION 755,275 Ensure Success for your new product sales by advertising in the New Product Showcase. Create Demand For Your New Product Introductions
  • 11. Page TRADE: Store managers know the power of the base newspaper. This program will help you increase your display rate at store level (especially secondary acceptance). CONSUMER: When you advertise in Commissary Specials, you will increase your consumer sales! The Empower IT research proves it. HOW CAN COMMISSARY SPECIALS INCREASE YOUR DeCA SALES?
  • 12.

Editor's Notes

  1. 06/18/09
  2. 06/18/09
  3. 06/18/09
  4. 06/18/09
  5. 06/18/09