1. Volume 2: Issue 2
Is Your Landing Page Captivating or Agitating?
Simple changes to the various elements
of your landing page can help you
engage your visitors, direct them to act
and in turn, convert more leads.
Images & Video:
Visual cues help make your point clear
but overuse can distract visitors away
from the actual call to action.
• Avoid using stock photos.
• Use a picture that shows your product
or someone using your product.
• Product images should have an option
to "view larger image".
• Videos should be of high quality with
great sound.
• Place your client's logos and trust
insignias in a visible location above the
scroll line to build trust.
Text:
Copy can make or break your landing
page. A text-heavy landing page will
have your visitors running the other
way.
• Be specific. Make your call to action
clear.
• Adopt a newspaper writing style. Use
Bullets and Subheadings.
• Avoid fluff. Is your offer clear?
• Use scenarios that allow visitors to
"imagine" and "consider" how your About Us:
product or service can help them resolve
a problem. MMI Solutions is committed to helping
companies increase sales and improve
• Place contact information on the upper marketing ROI by automating the selling
right hand corner of the landing page. process in a way that reflects today's new
buying trends.
• The most important information should
be above the scroll line. Our team's diverse background in
printing, IT and integrated marketing
• Create urgency! uniquely qualifies us to create a system
that would typically be too expensive and
complex for most companies to develop
Forms: on their own.
Filling out forms seems like a task to
some and asking someone for their
home address to download a case study We provide a "lights out" system that
is a bit much. automatically and affordably:
• Keep required information to a • Builds awareness and
minimum. What do you really need? credibility with buyers and
influencers.
• Use visual cues to clarify what
information you need (i.e. date of birth - • Helps salespeople
Month/Date/4 digit year). maximize their time and
effectiveness by providing
• Minimize number of clicks to complete critical intelligence and
the action. prospect DNA to determine
when a prospect is ready to
• Avoid using a "Submit" button. Have buy.
button state what they are getting - i.e.
"Download White Paper" or "Join Today". • Empowers salespeople to
close deals faster and more
• Clearly state what happens after form efficiently, using our Sales
is submitted - will they receive an email Campaign Portal- a unique
or phone call? web-based interface that
adds value at each critical
stage of the sales cycle.