TABLE OF CONTENTS
1. Overview of the current consumer behaviour
2. SOME vs. Media
3. New Business Models and innovation
4. Greenwashing
5. Green Finland
6. Role of a governmental organisation
7. Citizens as promoters + Export
8. Start-Up Frequency + Export
9. Content = Currency
10. Bioeconomy as a tool
Photography: KaWaKey
1. Overview of the current consumer behaviour
Photography: KaWaKey