This document provides guidance on how to build a blog and generate income from it. It recommends having a clear purpose and niche for the blog, treating it like a business by blogging regularly and professionally, and focusing on both content creation and promotion. Specific tips include creating an editorial calendar, partnering with other bloggers, using various promotional strategies on social media and elsewhere, and generating revenue through advertising, affiliate marketing, or selling own products/services. The overall message is that consistently applying business practices like planning, marketing, and monetization can allow a blog to become a profitable side business.
12. There are something like 181 million blogs
in the world, up from 36 million only five
years ago
13. According to stats from Blogger.org:
81% of bloggers make less than $100 a year
from their blogs
9% are lifestyle bloggers
8% earn enough to replace a salary and support
their families
The remaining 2% make over $150k!
14. So, if you’d like to be in the 17% of bloggers
who mean business with their blog and
generate a profit keep watching
15. Remember, if you’re not making money from
your blog, it’s not a business it’s a hobby
16. Follow these 4 Steps To Build A Blog
That Will Earn You Money From Home
20. Being clear on your goals and motives is
crucial to success
21. Are you blogging to create a side income, to
replace a salary or to create a luxury lifestyle?
22. Or do you want to make enough that you can
work from home, be available to pick the kids
up from school and enjoy the freedom and
flexibility of being your own boss?
23. Perhaps your goal is to support a worthy
cause or help others in your community
27. Blogging as a business isn’t about you it’s
about the market you serve
28. Having said that one of the great advantages of
blogging is how you personalize your writing
because people like to buy from people they
“know, like and trust”
29. So, focus on how you serve your market,
but inject your personality into your blog
posts so you stand out
30. Having a clearly defined “niche” (a narrowly
defined segment of the marketplace) will help
you focus your marketing message, the topics
you write about, your communication style and
how you promote yourself and your blog
31. For example, blogging for work at home mums
is very different to blogging for professional
photographers or organic cheese makers
33. Once you’re clear on why you’re blogging
and who you’re blogging for create a
simple 1-page plan
34. Write a plan for how often you will update
your blog, how you will promote it and
retain readers, and whether you will
feature photographs or video
35. Test out different strategies, see what your
competition are doing and ask your readers
Do they want daily blog posts or one long weekly indepth post?
Will your blog posts be a mixture of information to
promotion (80/20?)
How will you keep your blog fresh, relevant and
exciting?
How will you engage your readers and keep them
coming back?
51. Too many bloggers spend all of their time
writing posts and almost no time marketing
52. Once you’ve got a good base, say 50 posts,
the search engines will start to index your
site and you should start to focus more
time on promotion than writing
53. Keep blogging consistently but perhaps write
fewer, longer posts (one long post a week say,
rather than 2-3 shorter posts) and spend the
rest of the time promoting your blog
67. Now to the crux of business blogging –
how to create a side income?
68. As part of the planning process, consider three
critical questions
(ideally before you start your blog)
How will you get paid?
How much will you earn?
How can you get paid more than once?
70. There are two major business models for
creating income from your blog
71. The first and most common way is to sell
advertising to companies and brands who
want to reach your blog’s readers
72. The more readers you have the more
advertising and sponsorship income you
can generate
73. The second is to use your blog to promote
your business or to sell services and
products
74. You can sell other people’s products and
keep a percentage of the profits (known as
affiliate marketing) or sell your own
products and keep 100% of the profits
75. Of course, with the latter, you’ve got to
create high quality products to sell so I’d
recommend you start as an affiliate and
then move to creating your own products
once your business is established
76. If you the detailed skinny on more money
making opportunities for your blog, check out
my “Make Money Blogging” email course
79. To make a profit from your blog take a
consistent, integrated approach and you’ll
see it grow into a business you can be
proud of and that will sustain you
financially for years to come
80. If it seems overwhelming, start by doing
something (however small) every day to
promote your blog
82. Now you know how to build a blog and
earn money from home, leave a comment
below and let me know the ONE action you
commit to take today to get started…..
(I love it when you share!)
83. MMSpark.com Resources….
Freebies & Guides
12 Top Social Media Tips
Mmspark.com/mmfreebie
Information packed webinars
http://mmspark.com/webinars/