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Build Your Own Blog And Create A Side Income

4 Steps To Build A Blog That Will Earn You Money From Home

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Build Your Own Blog And Create A Side Income

  1. 1. Build Your Own Blog And Create A Side Income
  2. 2. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
  3. 3. Are you blogging for fun or to build your business or create a side income ?
  4. 4. Are you one of the 3.9 million “lifestyle bloggers” who blog to support a flexible, family-friendly lifestyle?
  5. 5. Do you blog for money and fame or is it a way to express yourself?
  6. 6. Is your mission to help others, share your personal experiences or connect with a like-minded community?
  7. 7. If the answer to any of these is YES! then you need to build a blog and treat it as a business
  8. 8. If you treat your blog as a business you can achieve all of these
  9. 9. And get your blog to pay its way
  10. 10. What could be better than that?
  11. 11. Why Build Your Own Blog?
  12. 12. There are something like 181 million blogs in the world, up from 36 million only five years ago
  13. 13. According to stats from  81% of bloggers make less than $100 a year from their blogs  9% are lifestyle bloggers  8% earn enough to replace a salary and support their families  The remaining 2% make over $150k!
  14. 14. So, if you’d like to be in the 17% of bloggers who mean business with their blog and generate a profit keep watching
  15. 15. Remember, if you’re not making money from your blog, it’s not a business it’s a hobby
  16. 16. Follow these 4 Steps To Build A Blog That Will Earn You Money From Home
  17. 17. 1. Plan for Success
  18. 18. Firstly, understand why you’re blogging and what you’re trying to achieve
  19. 19. What does success look like for you?
  20. 20. Being clear on your goals and motives is crucial to success
  21. 21. Are you blogging to create a side income, to replace a salary or to create a luxury lifestyle?
  22. 22. Or do you want to make enough that you can work from home, be available to pick the kids up from school and enjoy the freedom and flexibility of being your own boss?
  23. 23. Perhaps your goal is to support a worthy cause or help others in your community
  24. 24. Whatever your “WHY” be clear on it
  25. 25. Who Are You Blogging For?
  26. 26. Be laser-focused and clear on the market you’re serving
  27. 27. Blogging as a business isn’t about you it’s about the market you serve
  28. 28. Having said that one of the great advantages of blogging is how you personalize your writing because people like to buy from people they “know, like and trust”
  29. 29. So, focus on how you serve your market, but inject your personality into your blog posts so you stand out
  30. 30. Having a clearly defined “niche” (a narrowly defined segment of the marketplace) will help you focus your marketing message, the topics you write about, your communication style and how you promote yourself and your blog
  31. 31. For example, blogging for work at home mums is very different to blogging for professional photographers or organic cheese makers
  32. 32. Blog Planning 101
  33. 33. Once you’re clear on why you’re blogging and who you’re blogging for create a simple 1-page plan
  34. 34. Write a plan for how often you will update your blog, how you will promote it and retain readers, and whether you will feature photographs or video
  35. 35. Test out different strategies, see what your competition are doing and ask your readers  Do they want daily blog posts or one long weekly indepth post?  Will your blog posts be a mixture of information to promotion (80/20?)  How will you keep your blog fresh, relevant and exciting?  How will you engage your readers and keep them coming back?
  36. 36. 2. Act like a CEO
  37. 37. Now that you’re running a business, you must act like the CEO
  38. 38. Take your blogging seriously
  39. 39. Blog regularly, be professional and be consistent with your message, your style, your brand and your topics
  40. 40. Avoid obvious spelling mistakes and use professional-looking, relevant photographs
  41. 41. Get Organized
  42. 42. Create an editorial calendar and feature a different topic or tips and tricks each month
  43. 43. Plan your posts in advance and use the WordPress scheduling feature to queue up content if you’re going away
  44. 44. Or just to streamline your workflow
  45. 45. Expand Your Reach
  46. 46. Connect with other bloggers and key influencers in your field
  47. 47. Get to know them and remember that what used to be seen as competition is more likely potential collaboration
  48. 48. See who else is serving your market that you could partner with and look for ways to work together for mutual benefit
  49. 49. Perhaps consider running joint webinars or Google hangouts with others providing complementary services to your potential customers
  50. 50. 3. Smart Marketing
  51. 51. Too many bloggers spend all of their time writing posts and almost no time marketing
  52. 52. Once you’ve got a good base, say 50 posts, the search engines will start to index your site and you should start to focus more time on promotion than writing
  53. 53. Keep blogging consistently but perhaps write fewer, longer posts (one long post a week say, rather than 2-3 shorter posts) and spend the rest of the time promoting your blog
  54. 54. Get Noticed (In The Right Way)
  55. 55. Promoting your blog is about omnipresence and standing out
  56. 56. Test out a combination of promotional strategies and social media platforms and see which works best for you
  57. 57. Syndicate your news feeds, link to social media, and engage (with readers, and with other bloggers and influencers in your field)
  58. 58. It’s all about getting noticed, but in the right way
  59. 59. Use plug-in’s and apps to optimize your blog for the search engines, and automate the syndication of your content
  60. 60. For example, there are WordPress plug-ins that automatically distribute new blog posts to hundreds of social media and bookmarking sites
  61. 61. And others that automatically send new posts to your email list and RSS feed
  62. 62. Be Chocolate With Sprinkles
  63. 63. How can you stand out? Stand for something. Don’t be “vanilla”, bland and another “me too” blog
  64. 64. Stand for something you feel strongly about or take your own angle
  65. 65. A great example is Natalie Sisson who’s branded herself as “The Suitcase Entrepreneur”
  66. 66. 4. Generate Income From Your blog
  67. 67. Now to the crux of business blogging – how to create a side income?
  68. 68. As part of the planning process, consider three critical questions (ideally before you start your blog)  How will you get paid?  How much will you earn?  How can you get paid more than once?
  69. 69. Make Money Blogging
  70. 70. There are two major business models for creating income from your blog
  71. 71. The first and most common way is to sell advertising to companies and brands who want to reach your blog’s readers
  72. 72. The more readers you have the more advertising and sponsorship income you can generate
  73. 73. The second is to use your blog to promote your business or to sell services and products
  74. 74. You can sell other people’s products and keep a percentage of the profits (known as affiliate marketing) or sell your own products and keep 100% of the profits
  75. 75. Of course, with the latter, you’ve got to create high quality products to sell so I’d recommend you start as an affiliate and then move to creating your own products once your business is established
  76. 76. If you the detailed skinny on more money making opportunities for your blog, check out my “Make Money Blogging” email course
  77. 77. It’s delivered direct to your inbox and you can start straight away
  78. 78. Make Your Blog A Business
  79. 79. To make a profit from your blog take a consistent, integrated approach and you’ll see it grow into a business you can be proud of and that will sustain you financially for years to come
  80. 80. If it seems overwhelming, start by doing something (however small) every day to promote your blog
  81. 81. You’ll soon see results if you stick at it
  82. 82. Now you know how to build a blog and earn money from home, leave a comment below and let me know the ONE action you commit to take today to get started….. (I love it when you share!)
  83. 83. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars