Ever wanted to create a podcast for your business but didn’t know where to start? This seminar will cover why podcasting is a significant and viable part of a social media marketing plan for your business and brand. We will discuss how to choose a podcast topic, niching, and the various podcast formats: interview, solo, or co-hosting. The discussion will then move to how to create the podcast. We will share information about podcast artwork, equipment selection, recording, editing, media hosts, and publishing. In conclusion, we will share tips on how to grow the podcast audience, including leveraging the audience of guests, being a guest on other podcasts, and using other social media outlets to promote the show. Presented at MN Blogger Conference 2016

1. Podcasting 101 for Bloggers:
How to Build Your Brand with
Your Voice

3.  Back at the Lodge Podcast
 @ladysportman (Twitter &
Instagram)
 BulletProof Communications, LLC
 michelle@bulletproofcomm.com

4. Goals & Wins
Goal: To evaluate whether you should have a
podcast, and whether it will serve your business
Takeaways:
• Interview style & tips
• Level of investment
• Tech talk
• Process & Editing
• Show ideas

5. What I Listen To…

6. Why Should YOU Podcast?
• People have unclaimed time
• Connect with your tribe and let them ‘hear’ you
• Authority in subject

7. What Are Your Intentions?
• What is your ultimate goal?
• List the first 20 eps of your show (helps to
create editorial calendar/Evernote)
• Do you have time for this?
• What is format? + Guest? Just You? You +
Partner(s)?

8. Interview Tips
• Avoid saying “um” “like” – only way to avoid
this is practice
• Avoid talking about yourself – its about the
guest
• Have a few q’s on index card – let interview be
flexible
• LISTEN to guest

9. Finding Topics
• What are your biggest traffic draws on your
website? Which post draws the most people?
• Browse FAQ sections on your topic
• Amazon – read reviews
• Customer/client emails
• Potential Guests
– book authors LOVE podcasts
– VPs, CMO’s at major corporations

10. Types of Episodes
• Informational
– Give something to improve people’s lives
• Interviews
– Talk to someone that might enhance understand
of the space you serve
Podcast itself is almost never the main
business

11. Getting Started
• Recording software
• Recording hardware
• Editing software
• RSS Feed
• Submit to distribution
sites (iTunes etc)

12. Recording Software & Hardware
• iPhone – for reals
• Mics – Blue Yeti (Tiki and Snowflake), ElectroVoice
635 (the hammer) Heli Sound PR20, lavaliere mics
(SmartLav+), my Zoom mic.
– Pop filter and wind guard
• Digital recorder: Marantz PMD661 MKII, AvidPro,
Garage Band
• Skype – Call Recorder for Skype (Ecamm), or
Pamela.Biz for Windows.

13. Editing Software
• Garage Band (Mac, recommended)
• Avid Pro
• Audacity (PC or Mac)

14. Editing Process
• Intro/outro
• Theme Music (need copyright free music –
BenSound or AudioJungle)
• Jingles for bumpers (if you have ads or breaks)
• Edit as you see fit – can remove ‘Ums’ or just
leave it all in.

15. RSS Feed/Hosting/Storage
• Libsyn - $15/month for 250 mb
• Rainmaker
• Bluebrry
• Will need file storage – use Dropbox

16. Submitting Podcast
• Show name & synopsis
• Logo creation – be careful of sizing
• Submit to iTunes (for iPhone users) Stitcher
(for Android Users)
– must have an iTunes Store account and Apple ID.
– test your podcast first
– validate your podcast
– and finally, submit your podcast

17. Rookie Mistakes
• Copying others (John Lee
Dumas)
• Saying ‘hey everyone’ –
address ONE
• Going too long – know when
to cut
• Learn from top-shelf
interviewers i.e. Larry King,
Oprah, Walters

18. Monetize Your Podcast
• Sponsorships
• Sell podcasts (series i.e.
meditation)
• Affiliate Marketing
(ShareaSale.Co)
• Charge for Guests
• Sell your own stuff!!

19. Questions?