Enviar búsqueda
Cargar
Topic 2 ch2 - adaptation & selection of words
•
Descargar como PPT, PDF
•
22 recomendaciones
•
9,576 vistas
MD NURUL ISLAM SOHEL
Seguir
BusCom
Leer menos
Leer más
Empresariales
Educación
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 23
Descargar ahora
Recomendados
Adaptation and the selection of Words
Adaptation and the selection of Words
Jubayer Alam Shoikat
Business Communications Chapter 3 notes
Business Communications Chapter 3 notes
cwood
Business Communications Chapter 4 notes
Business Communications Chapter 4 notes
cwood
Preparing infromative-and-influential-business-reports
Preparing infromative-and-influential-business-reports
Mohammed Huda
International human resource management ihrm
International human resource management ihrm
koshyligo
The Foundations of Group Behavior
The Foundations of Group Behavior
Gregar Donaven Valdehueza
O.b. c 8 motivation - from concepts to applications
O.b. c 8 motivation - from concepts to applications
Dr.Rajesh Kamath
Organisational development techniques & applications
Organisational development techniques & applications
Krishna Kanth
Recomendados
Adaptation and the selection of Words
Adaptation and the selection of Words
Jubayer Alam Shoikat
Business Communications Chapter 3 notes
Business Communications Chapter 3 notes
cwood
Business Communications Chapter 4 notes
Business Communications Chapter 4 notes
cwood
Preparing infromative-and-influential-business-reports
Preparing infromative-and-influential-business-reports
Mohammed Huda
International human resource management ihrm
International human resource management ihrm
koshyligo
The Foundations of Group Behavior
The Foundations of Group Behavior
Gregar Donaven Valdehueza
O.b. c 8 motivation - from concepts to applications
O.b. c 8 motivation - from concepts to applications
Dr.Rajesh Kamath
Organisational development techniques & applications
Organisational development techniques & applications
Krishna Kanth
Organizational Change and Stress Management
Organizational Change and Stress Management
Balaji Nageswara
Decision making bias and errors
Decision making bias and errors
humaapkeliye
Ch 1 introduction to management and organizations
Ch 1 introduction to management and organizations
Nardin A
MANAGING RESISTANCE TO CHANGE
MANAGING RESISTANCE TO CHANGE
Ajeesh Mk
Industrial relation
Industrial relation
Dr. Saswat Barpanda
Cross cultural issues in global hrm
Cross cultural issues in global hrm
Amit Mittal
Chapter 7 repatriation
Chapter 7 repatriation
Preeti Bhaskar
Session 10 international ob
Session 10 international ob
Delwin Arikatt
Persuasive message
Persuasive message
Roshan Paudel
The Performance Appraisal System.
The Performance Appraisal System.
Binit Das
Ihrm vs. hrm
Ihrm vs. hrm
SANDESH GHOSAL
Comparison Of American And Japanese Management Model
Comparison Of American And Japanese Management Model
Vivek Goyal
Unit- 2. Performance Management Process
Unit- 2. Performance Management Process
Preeti Bhaskar
Approaches to industrial relations - industrial relations - Manu Melwin Joy
Approaches to industrial relations - industrial relations - Manu Melwin Joy
manumelwin
Managerial communication unit-2
Managerial communication unit-2
SANJAY KANAGALA
Modern techniques of recruitment
Modern techniques of recruitment
i dont work, i make people work.
Approaches to strategic hrm - strategic human resource management - Manu Me...
Approaches to strategic hrm - strategic human resource management - Manu Me...
manumelwin
Organizational behavior by Robbins and Judge 17th edition chapter 14 Conflict...
Organizational behavior by Robbins and Judge 17th edition chapter 14 Conflict...
Fabiha Shahzad
Recruitment and selection
Recruitment and selection
Shooger
workforce diversity
workforce diversity
kumudu737sjp
Adapting to business communication
Adapting to business communication
Dr. Michael Edmondson
Lesikar's Business communication presentation
Lesikar's Business communication presentation
Picard Bangladesh Limited
Más contenido relacionado
La actualidad más candente
Organizational Change and Stress Management
Organizational Change and Stress Management
Balaji Nageswara
Decision making bias and errors
Decision making bias and errors
humaapkeliye
Ch 1 introduction to management and organizations
Ch 1 introduction to management and organizations
Nardin A
MANAGING RESISTANCE TO CHANGE
MANAGING RESISTANCE TO CHANGE
Ajeesh Mk
Industrial relation
Industrial relation
Dr. Saswat Barpanda
Cross cultural issues in global hrm
Cross cultural issues in global hrm
Amit Mittal
Chapter 7 repatriation
Chapter 7 repatriation
Preeti Bhaskar
Session 10 international ob
Session 10 international ob
Delwin Arikatt
Persuasive message
Persuasive message
Roshan Paudel
The Performance Appraisal System.
The Performance Appraisal System.
Binit Das
Ihrm vs. hrm
Ihrm vs. hrm
SANDESH GHOSAL
Comparison Of American And Japanese Management Model
Comparison Of American And Japanese Management Model
Vivek Goyal
Unit- 2. Performance Management Process
Unit- 2. Performance Management Process
Preeti Bhaskar
Approaches to industrial relations - industrial relations - Manu Melwin Joy
Approaches to industrial relations - industrial relations - Manu Melwin Joy
manumelwin
Managerial communication unit-2
Managerial communication unit-2
SANJAY KANAGALA
Modern techniques of recruitment
Modern techniques of recruitment
i dont work, i make people work.
Approaches to strategic hrm - strategic human resource management - Manu Me...
Approaches to strategic hrm - strategic human resource management - Manu Me...
manumelwin
Organizational behavior by Robbins and Judge 17th edition chapter 14 Conflict...
Organizational behavior by Robbins and Judge 17th edition chapter 14 Conflict...
Fabiha Shahzad
Recruitment and selection
Recruitment and selection
Shooger
workforce diversity
workforce diversity
kumudu737sjp
La actualidad más candente
(20)
Organizational Change and Stress Management
Organizational Change and Stress Management
Decision making bias and errors
Decision making bias and errors
Ch 1 introduction to management and organizations
Ch 1 introduction to management and organizations
MANAGING RESISTANCE TO CHANGE
MANAGING RESISTANCE TO CHANGE
Industrial relation
Industrial relation
Cross cultural issues in global hrm
Cross cultural issues in global hrm
Chapter 7 repatriation
Chapter 7 repatriation
Session 10 international ob
Session 10 international ob
Persuasive message
Persuasive message
The Performance Appraisal System.
The Performance Appraisal System.
Ihrm vs. hrm
Ihrm vs. hrm
Comparison Of American And Japanese Management Model
Comparison Of American And Japanese Management Model
Unit- 2. Performance Management Process
Unit- 2. Performance Management Process
Approaches to industrial relations - industrial relations - Manu Melwin Joy
Approaches to industrial relations - industrial relations - Manu Melwin Joy
Managerial communication unit-2
Managerial communication unit-2
Modern techniques of recruitment
Modern techniques of recruitment
Approaches to strategic hrm - strategic human resource management - Manu Me...
Approaches to strategic hrm - strategic human resource management - Manu Me...
Organizational behavior by Robbins and Judge 17th edition chapter 14 Conflict...
Organizational behavior by Robbins and Judge 17th edition chapter 14 Conflict...
Recruitment and selection
Recruitment and selection
workforce diversity
workforce diversity
Destacado
Adapting to business communication
Adapting to business communication
Dr. Michael Edmondson
Lesikar's Business communication presentation
Lesikar's Business communication presentation
Picard Bangladesh Limited
Lesikar's Business Communication
Lesikar's Business Communication
Picard Bangladesh Limited
Business Communication
Business Communication
Laura Mohiuddin
Business Communication
Business Communication
Jagannath University
Chapter 1,2,3,4 notes
Chapter 1,2,3,4 notes
Aruna M
Adaptation and selections of words
Adaptation and selections of words
shirin_m312
Managerial communication
Managerial communication
Musabbir Rahim
Business Communication
Business Communication
Himanshu Dutt
Chapter 1 Communication in the workplace
Chapter 1 Communication in the workplace
rifat_wasif
Module 9: Overcoming Psychological Barriers/A Changing Mindset
Module 9: Overcoming Psychological Barriers/A Changing Mindset
Michael DeBlis III, Esq., LLM
Written communication base document
Written communication base document
Srinivas Associates
Ch 5
Ch 5
Jayati Poddar
Understanding Logical Argumentation, Structure, and Reasoning
Understanding Logical Argumentation, Structure, and Reasoning
mrbelprez
Chapter 15 Conumer Influence
Chapter 15 Conumer Influence
Avinash Kumar
Ch03 (improving writing techniques)
Ch03 (improving writing techniques)
Sadiq Ur Rehman
Basic Purposes Of Business Writing
Basic Purposes Of Business Writing
Ruby Soho
Lecture 01
Lecture 01
emailtoshahed
Communicating Effectively in Organizations - Communication Process, Barriers...
Communicating Effectively in Organizations - Communication Process, Barriers...
Al - Qurmoshi Institute of Business Management, Hyderabad
Type & Process of Communication
Type & Process of Communication
Roshaya Zakaria
Destacado
(20)
Adapting to business communication
Adapting to business communication
Lesikar's Business communication presentation
Lesikar's Business communication presentation
Lesikar's Business Communication
Lesikar's Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Chapter 1,2,3,4 notes
Chapter 1,2,3,4 notes
Adaptation and selections of words
Adaptation and selections of words
Managerial communication
Managerial communication
Business Communication
Business Communication
Chapter 1 Communication in the workplace
Chapter 1 Communication in the workplace
Module 9: Overcoming Psychological Barriers/A Changing Mindset
Module 9: Overcoming Psychological Barriers/A Changing Mindset
Written communication base document
Written communication base document
Ch 5
Ch 5
Understanding Logical Argumentation, Structure, and Reasoning
Understanding Logical Argumentation, Structure, and Reasoning
Chapter 15 Conumer Influence
Chapter 15 Conumer Influence
Ch03 (improving writing techniques)
Ch03 (improving writing techniques)
Basic Purposes Of Business Writing
Basic Purposes Of Business Writing
Lecture 01
Lecture 01
Communicating Effectively in Organizations - Communication Process, Barriers...
Communicating Effectively in Organizations - Communication Process, Barriers...
Type & Process of Communication
Type & Process of Communication
Similar a Topic 2 ch2 - adaptation & selection of words
Chapter 4.pptx
Chapter 4.pptx
MohammedRasel9
Lecture 2 individual differences & behaviors
Lecture 2 individual differences & behaviors
Zainab Khan
Splunk4Leaders: How to Supercharge your Decision Making Capability
Splunk4Leaders: How to Supercharge your Decision Making Capability
Splunk
SPPTChap004.pptx/BUSINESS COMMUNICATIONS
SPPTChap004.pptx/BUSINESS COMMUNICATIONS
SrikantKapoor1
Insurance Coverage Proposal PowerPoint Presentation Slides
Insurance Coverage Proposal PowerPoint Presentation Slides
SlideTeam
Chap009.ppt
Chap009.ppt
mohamed615751
Decision Theory
Decision Theory
Kristine Lungay
Responding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your Candidates
Glassdoor
General Liability, Umbrella/Excess Coverage, Commercial Auto-Workers’ Compens...
General Liability, Umbrella/Excess Coverage, Commercial Auto-Workers’ Compens...
Financial Poise
Ch 5 Cost-Volume-Profit Relationships.pdf
Ch 5 Cost-Volume-Profit Relationships.pdf
khawlamuseabd
Hierarchy
Hierarchy
Mianlside
Responding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your Candidates
Glassdoor
8 mark watson gandy legal
8 mark watson gandy legal
CCR-interactive
Becoming A High Frequency Enterprise
Becoming A High Frequency Enterprise
Amazon Web Services
Human Resource Insurance Proposal PowerPoint Presentation Slides
Human Resource Insurance Proposal PowerPoint Presentation Slides
SlideTeam
Williams09
Williams09
Institute of Management Studies UOP
Commercial Insurance Proposal PowerPoint Presentation Slides
Commercial Insurance Proposal PowerPoint Presentation Slides
SlideTeam
Whbm09
Whbm09
PMAS UIIT Rawalpindi
Whbm09
Whbm09
Shakeel Ahmed
Chap009 notes
Chap009 notes
Fatima Ehsan
Similar a Topic 2 ch2 - adaptation & selection of words
(20)
Chapter 4.pptx
Chapter 4.pptx
Lecture 2 individual differences & behaviors
Lecture 2 individual differences & behaviors
Splunk4Leaders: How to Supercharge your Decision Making Capability
Splunk4Leaders: How to Supercharge your Decision Making Capability
SPPTChap004.pptx/BUSINESS COMMUNICATIONS
SPPTChap004.pptx/BUSINESS COMMUNICATIONS
Insurance Coverage Proposal PowerPoint Presentation Slides
Insurance Coverage Proposal PowerPoint Presentation Slides
Chap009.ppt
Chap009.ppt
Decision Theory
Decision Theory
Responding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your Candidates
General Liability, Umbrella/Excess Coverage, Commercial Auto-Workers’ Compens...
General Liability, Umbrella/Excess Coverage, Commercial Auto-Workers’ Compens...
Ch 5 Cost-Volume-Profit Relationships.pdf
Ch 5 Cost-Volume-Profit Relationships.pdf
Hierarchy
Hierarchy
Responding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your Candidates
8 mark watson gandy legal
8 mark watson gandy legal
Becoming A High Frequency Enterprise
Becoming A High Frequency Enterprise
Human Resource Insurance Proposal PowerPoint Presentation Slides
Human Resource Insurance Proposal PowerPoint Presentation Slides
Williams09
Williams09
Commercial Insurance Proposal PowerPoint Presentation Slides
Commercial Insurance Proposal PowerPoint Presentation Slides
Whbm09
Whbm09
Whbm09
Whbm09
Chap009 notes
Chap009 notes
Último
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
Shruti Mittal
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
One Monitar
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
JamesConcepcion7
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
Shaun Heinrichs
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
Chris Skinner
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Anamaria Contreras
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
WhittensFineJewelry1
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
Operational Excellence Consulting
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
elijahj01012
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
SOFTTECHHUB
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
HajeJanKamps
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
GOKUL JS
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
DallasHaselhorst
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Bhavana Pujan Kendra
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
NZSG
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Rbc Rbcua
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
ssuserf63bd7
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
mbikashkanyari
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
Peter Horsten
Último
(20)
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
Topic 2 ch2 - adaptation & selection of words
1.
Lesikar’s Basic Business Communication
EIGHTH EDITION ©The McGraw-Hill Companies, Inc., 1999Irwin/McGraw-Hill CHAPTER 2 Adaptation and the Selection of Words
2.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-2 Need for AdaptationNeed for Adaptation (fitting the message to your readers)(fitting the message to your readers) Visualize your readers how they think what they know their education level etc. Then write for them How to do it:
3.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-3 How to Adapt to Multiple ReadersHow to Adapt to Multiple Readers Write for the bottom level Usually this means simplifying the message Thus the following suggestions stress simplification
4.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-4 Use short, familiar words.Use short, familiar words. DON’T In effect, it was hypothesized that certain physical data categories including housing types and densities, land use, characteristics, and ecological location constitute a scaleable content area. This could be called a continuum of residential desirability. Likewise, it was hypothesized that several social data categories, describing the same census tracts, and referring generally to to the social stratification system of the city, would also be scaleable. This scale could be called a continuum of socioeconomic status. Thirdly, it was hypothesized that there would be a high positive correlation between the scale types on each continuum.
5.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-5 Use short, familiar words.Use short, familiar words. One can tell from an aerial photograph where rich and poor people live. The rich live in big houses set far apart. The poor live in small houses set close together. DO
6.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-6 Prefer the short, familiar word to the long,Prefer the short, familiar word to the long, unfamiliar word.unfamiliar word. Shorten Do About Find out Begin Much Decide Harmful Abbreviate Accomplish Approximately Ascertain Commence Considerable Determine Detrimental Long, Unfamiliar Words Short, Familiar Words
7.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-7 Prefer the short, familiar word to thePrefer the short, familiar word to the long, unfamiliar word.long, unfamiliar word. Duplicate Elevation Equivalent Fabricate Furnish Indeterminate Indicate Ineffectual Long, Unfamiliar Words Short, Familiar Words Copy Height Equal Build Give Vague Show Useless
8.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-8 Prefer the short, familiar word to thePrefer the short, familiar word to the long, unfamiliar word.long, unfamiliar word. Interrupt Minimal Modification Proceed Supersede Ultimate Visualize Verification Long, Unfamiliar Words Short, Familiar Words Hinder Smallest Change Go Replace Last Picture Proof
9.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-9 Use Technical Language with CautionUse Technical Language with Caution Social Security’s technical language found to beSocial Security’s technical language found to be misunderstood by outsiders:misunderstood by outsiders: Has worked long enough (under Social Security) to become insured. Family insurance payments A job covered by Social Security Worker who has died To apply for insurance payments Workers past 65 Has sufficient quarters of coverage to acquire an insured status. Survivors’ benefits Covered employment Deceased wage earner To file a claim Aged workers Technical Language Improved Version
10.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-10 Prefer the concrete to the abstract.Prefer the concrete to the abstract. Our research shows that 87 percent of those using the technique are successful. Your department may hire three new stock clerks. We will ship the Moss No. 41 desk sets you ordered October 12 by Arrow freight on October 15. Each of the branch managers will received a 15 percent pay raise. This process requires a constant temperature of 10 degrees centigrade. We have found that this technique is successful. Your department may hire some new employees. We will ship your order soon. Each of the branch managers will receive a substantial pay raise. This procedure requires a constant low temperature. Abstract Concrete
11.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-11 Prefer the active to the passive.Prefer the active to the passive. I believe they padded the bill. The president read your report. The treasurer prepares the profit and loss statement each month. We suggest that you clean the element in warm, soapy water. Mr. Wong wants you to bring this matter to the attention of the manager. It is believed that the bill was padded. Your report was read by the president. The profit and loss statement is prepared by the treasurer each month. It is suggested that you clean the element in warm, soapy water. It is desired that every effort be made to have this matter brought to the attention of the manager. Passive Active
12.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-12 Prefer strong verbs to verbs camouflagedPrefer strong verbs to verbs camouflaged as nouns.as nouns. . . . classify . . . . . . compute . . . . . . explore . . . . . . inform . . . . . . negotiate . . . . . . observe . . . . . . represent . . . . . . make a classification . . . . . . make a computation . . . . . . conduct an exploration . . . . . . provide information . . . . . . engage in negotiation . . . . . . make an observation . . . . . . provide representation . . . Camouflaged Verb Strong Verb
13.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-13 Prefer strong verbs to verbs camouflagedPrefer strong verbs to verbs camouflaged as nouns.as nouns. We canceled the order on the 12th. The change eliminated the deficit. Ms. Brown manages this office. The safety officer distributed the special equipment. Cancellation of the order was made on the 12th. Elimination of the deficit was brought about by the change. The management of this office is conducted by Ms. Brown. Distribution of the special equipment was accomplished by the safety officer. Camouflaged Verb Strong Verb
14.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-14 Choose the precise word.Choose the precise word. 1 The committee (comprises) (constitutes) representatives from all four sales districts. 2 This building site cost a large (sum) (amount) of money. 3 She was (notorious) (noted) for her concern for the poor. 4 We found no evidence that would (cause) (enable) us to support him. 5 The management of this store is independent (of) (from) the main office.
15.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-15 Choose the precise word.Choose the precise word. 1 She (claimed) (maintained) (said) that she was ill. 2 He is angry (about) (with) the loss. 3 I will try (to) (and) correct the error. 4 I differ (with) (from) you on this conclusion. 5 If he is late, I will not wait (for) (on) him longer than ten minutes. 6 She has an interest (in) (for) technical writing.
16.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-16 Suggestions for NondiscriminatorySuggestions for Nondiscriminatory WritingWriting 1 rewording to eliminate the offending word, 2 making the reference plural, and 3 substituting a neutral expression (he or she, he/she, s/he, you, one, person).` Avoid sexist pronouns by
17.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-17 Reword to eliminate the offending word.Reword to eliminate the offending word. Sexist Nonsexist We will reimburse any employee for travel expenses paid. A customer who pays promptly is placed on our preferred list. A physician should treat patients with respect. We will reimburse any employee who paid his travel expenses. If a customer pays promptly, he is placed on our preferred list. A physician should treat his patients with respect.
18.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-18 Substitute a neutral expression.Substitute a neutral expression. If a customer pays promptly, he or she is placed on our preferred list. When an unauthorized employee enters the security area, he/she is subject to dismissal. A supervisor is not responsible for such losses if s/he is not negligent. When service is needed, one has the right to ask for it. If a customer pays promptly, he is placed on our preferred list. When an unauthorized employee enters the security area, he is subject to dismissal. A supervisor is not responsible for such losses if he is not negligent. When a customer needs service, it is her right to ask for it. Sexist Nonsexist
19.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-19 Make the reference plural.Make the reference plural. If customers pay promptly, they are placed on our preferred list. When unauthorized employees enter the security area, they are subject to dismissal. Supervisors are not responsible for such losses if they are not negligent. When customers need service, they have the right to ask for it. If a customer pays promptly, he is placed on our preferred list. When an unauthorized employee enters the security area, he is subject to dismissal. A supervisor is not responsible for such losses if he is not negligent. When a customer needs service, it is her right to ask for it. Sexist Nonsexist
20.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-20 Avoid words with a masculine origin.Avoid words with a masculine origin. manufactured, of human origin personnel, workers representative, member of Congress business executive, businessperson letter carrier, mail carrier police officer fire fighter fisher camera operator man-made manpower congressman businessman mailman policeman fireman fisherman cameraman Sexist Nonsexist
21.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-21 Masculine-sounding Words--No MasculineMasculine-sounding Words--No Masculine OriginOrigin manufacture management history manipulate mannequin manicure mandolin histrionic histamine
22.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-22 Avoid words that lower women’s status.Avoid words that lower women’s status. my girl lady doctor authoress actress poetess sculptress my secretary doctor author actor poet sculptor Instead of Use
23.
©The McGraw-Hill Companies,
Inc., 1999Irwin/McGraw-Hill 2-23 Generally avoid words that stereotype byGenerally avoid words that stereotype by Race a hard-working African-American an honest Sicilian Age golden ager youngster Disability deaf and dumb crippled
Notas del editor
3
4
5
6
7
9
10
8
11
12
13
14
15
16
17
18
19
Descargar ahora