Personal Branding | Stand Out From The Crowd

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Moataz Yasser

Be Remarkable. Learn how to stand out in the market crowd. How to be unique among your competitors.

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Personal Branding
Stand Out From The Crowd

Personal Branding!!
What Does
It Mean?!
2

Personal + Branding= Your Promise of Value

Promise of Value Examples
Steve Jobs: Inspiration Barack Obama: Hope

You
Opportunities
With Personal Branding

‘‘Be Yourself Because Everyone
Else is Already Taken
Stop!!

Third Exercise:
Personal Branding Canvas

1 2
3
4 5
6
7
89
Personal Branding Canvas
9 Blocks

Personal Branding Canvas
Blocks Description

Always Remember
The One Rule!!
‘‘Be Yourself
Because
Everyone Else
is Already
Taken

For More Tips About Personal Branding and Career Advice
Follow Us

Personal Branding Coach
Moataz Yasser
Thanks All
Helping Young Professionals To Stand Out From The Competition

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The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless. The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand. What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.

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Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding." Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media. The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo. "Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities. About The Halo Group, Inc. The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###

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Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think. Please copy and paste the following URL to see germane videos for this SlideShare: 1.Branding Identity: https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ 2. Brand Voice: https://www.youtube.com/watch?v=tM7Wn5gLEtc 3. Brand Values: https://www.youtube.com/watch?v=BSVemBt9vjs 4. Brand Personality: https://www.youtube.com/watch?v=e2YRUohgadY 5. Visuals https://www.youtube.com/watch?v=cHbJ0fkqI6I 6. USP - Unique Selling Proposition https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s

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This is the presentation I used in the conference "Personal Branding: a winning job-search strategy" the 11th of December 2014 at the University of La Rioja. It explores personal branding as a key element of the job-search, establishing guidelines for developing a personal brand and a Personal Branding Action Plan. To download the presentation, as well as exercises for developing your personal brand and taking charge of your career, visit www.isabelalbeldaros.com/personalbranding .

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Step 1: Read this blog:https://www.linkedin.com/pulse/how-starbucks-personal-brands-from-invisible-dawn/ Step 2: Use this SlideShare to complete the exercise. Note: This SlideShare is only intended for Working Professionals or Business Owners who wish to be wildly successful in their careers and want to accelerate their growth. It is not however intended for the average, run of the mill, or the comfortably complacent. Therefore, if you aren't interested in massive career advancement, this article is not for you. Additionally, in this SlideShare, I will focus on two types of scenarios, those who live in constant fear of layoffs and stalled business growth or those who are working rigorously in their respective fields yet aren't receiving the results to match those efforts. As a Personal Branding Expert for the Global Market Place, consisting of both the Corporate and Entrepreneurial sectors, it is my mission to revolutionize how professionals use the power of their Personal Brands to achieve accelerated success in their careers.

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Personal Branding | Stand Out From The Crowd

1. Personal Branding Stand Out From The Crowd

2. 31 2 Why Personal Branding How

3. 31 2 Why Personal Branding How

5. Job Competition

6. Expert, but no job

7. No difference

8. Interviews. Nothing New

9. To Be Known!!

10.

11. Stop!! That’s Enough

12. Personal Branding To Stand Out

13. 31 2 Why Personal Branding How

14. Personal Branding!! What Does It Mean?! 2

15. Is a Promise of Value

16.

17. Brands Has a Value

18. The First Thing Comes To Your Mind!!

19. Here In Egypt It’s Like This VS

20. Personal + Branding= Your Promise of Value

21. Show Your Value To Be Known

22. Promise of Value Examples Steve Jobs: Inspiration Barack Obama: Hope

23.

24. You Opportunities With Personal Branding

25. 31 2 Why Personal Branding How

26. ‘‘Be Yourself Because Everyone Else is Already Taken Stop!!

27. 3 Exercises to Build Your Personal Brand

28. Why I Need It? First Exercise

29. Who You Are!! Second Exercise

30. Third Exercise: Personal Branding Canvas

31. Personal Branding Canvas!! Why?!

32. Personal Branding Canvas Process!!

33. 1 2 3 4 5 6 7 89 Personal Branding Canvas 9 Blocks

34. Personal Branding Canvas 3 sections

35. Personal Branding Canvas Blocks Description

36. Personality, professional history education, interests, passions, Values and vision. Services That You Offer It seeks to solve customer problems and satisfy customer needs with value propositions. it's how you want others to feel about you. Your Target Audience - Your Customers Resume, Portfolio, track record, Certiﬁcations, training, learning results Roles in associations and activities. Through which Channels do you will reach your Audience. In which do you want to invest or must you invest to successfully Brand yourself? Visibility, awareness, recognition & memorability

37. Teacher

38.

39. Things to Keep in mind!!

40. Discuss The Canvas With Your Customers

41. Update Your Canvas

42. Don’t Panic If You Messed Up!!

43. Always Remember The One Rule!! ‘‘Be Yourself Because Everyone Else is Already Taken

44. For More Tips About Personal Branding and Career Advice Follow Us

45. Personal Branding Coach Moataz Yasser Thanks All Helping Young Professionals To Stand Out From The Competition

Personal Branding | Stand Out From The Crowd

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