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The digital world we live in is effecting radical change in the habits and behaviors of all people, and all organizations of all types must learn to adapt quickly in order to provide experiences that are compelling and drive long-term engagement. Even amid tight budgets and small teams, certain approaches can help museums meet these expectations in the most effective ways. This requires having a long-term Digital Strategic Plan.
This session discussed activities, tactics and outcomes of conducting Digital Strategy Planning within the museum content and was a panel session at the Museum Computer Network 2014 conference in Dallas, Nov. 22.
On the Panel are Mike Osswald, VP of Experience Innovation at Hanson Inc., an Ohio-based full-service digital agency; Anne Bennett , CIO, Toledo Museum of Art; Rich Cherry, Deputy Director, The Broad Art Foundation; and Douglas Hegley, Director of Media & Technology, Minneapolis Institute of Arts.
The video (audio) of this session can be heard here: https://www.youtube.com/watch?v=m6y_HET4DIs