2. Is social in spirit
Is distributed and diverse
Is ‘mashable’ and extremely open to integration
Is often unpredictable, and sometimes even
hostile
In short, is a fertile ground for possibilities, and
at the same time, full of challenges
3. Viral marketing - marketing techniques that use pre-
existing social networks to produce increases in brand awareness or
to achieve other marketing objectives (such as product sales)
through self-replicating viral processes, analogous to the spread
of pathological and computer viruses.
It can be word-of-mouth delivered or enhanced by the network
effects of the Internet.
Viral promotions may take the form of video clips,
interactive Flash games, advergames, ebooks, brandable software,
images, or even text messages.
4. Total : 3.3 Million users
Male : female -- 66:33
Age-wise Breakdown
Age Bracket Active Users
13-17 279,020
18-24 1,525,800
25-34 1,237,020
35-54 326,840
55+ 50,880
12 month growth % in India – 354.8%
(one of the fastest growing countries in terms of Facebook users)
* Source : Facebook Metrics, insidefacebook.com
5.
6. See what my friends are up to: 86%
Sent a message to someone: 79%
Posted/updated my profile: 70%
Looked at profiles of people I didn’t know: 65%
Searched for someone that I used to know: 59%
Send a friend/connection request: 53%
Listened to music: 47%
Read a blog or journal: 51%
Wrote on someone’s profile page (e.g. wrote on a wall, posted a testimonial): 55%
Watched a video: 40%
Base: US online adult social networking site users, Source: North American Technographics Media And Marketing Online
Survey, Q3 2007
7. Advertising
Banner Ads
Contextual//NewsFeed/Flyer Ads
Social Ads
Marketing
Facebook & MySpace Pages and Sponsored Groups
Causes
Word of Mouth/Interaction
Applications
Widgets
Intelligence
Profiles and Network information
Public Groups
Polls & Research
8. Social Media as well as social networking
sites enable the Promotion aspect,
especially the Word of Mouth part of it.
Subsequently, the Word-of-Mouth and
‘connectedness’ component enables the
5th P of Marketing Participation.
9. Customer community and relationship
development
Support campaigns reaching social
network users
Increasing the value and extend the “shelf
life” of events
Differentiate your service through your
customer connections
12. Create a page for your employees
Use for peer recruitment
Share event & corporate info
Open Discussions on your products
Gather Feedbacks
Invite other users to join
Go Viral (Applications) to pull users