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Who Owns the Future of
M-Commerce?
iPhone vs. Android
Figuring out how to allocate your
mobile web development
resources feels like
guesswork most of the time:
Should you be focusing your
efforts on optimizing for iPhone
customers or Android
customers first?
It’s a hard question.
But when in doubt,
turn to the data!
!
M-Commerce Traffic (2013 - 2015)
Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
M-Commerce Traffic (2013 - 2015)
Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
(Let’s take a look at how
m-commerce traffic has changed
over the past three years.)
!
0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Traffic
0.1%
32.9%
56%
0
15
30
45
60
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Traffic
In terms of annual traffic growth, !
it’s quickly becoming a two horse race…
…traffic from other
smartphones is
barely growing at all.
32.9%
56%
0.1%
M-Commerce Traffic
2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%
59%
3%
41%
56%
*projected
M-Commerce Traffic
2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%
59%
3%
41%
56%
No doubt about it, Android is rapidly
chipping away at iPhone traffic.
+8% growth in three
years!
*projected
M-Commerce Traffic
2013 2014 2015
Android
iPhone
Other
6%
33%
61%
4%
37%
59%
3%
41%
56%
No doubt about it, Android is rapidly
chipping away at iPhone traffic.
But what about revenue? Which
customers are spending more over
time?
+8% growth in three
years!
*projected
M-Commerce Revenue (2013-2015)
Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
M-Commerce Revenue
2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
*projected
M-Commerce Revenue
2013 2014 2015
Android
iPhone
Other
6%
25%
69%
4%
32%
64%
3%
38%
59%
It’s clear that iPhone users still spend the
most money, but there is shift in revenue
growth coming from Android devices!
*projected
0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%
244.2%
86.1%
0
75
150
225
300
iPhones Android Smartphones Other Smartphones
% Growth
Current Annual Growth Rate of
M-Commerce Revenue
32.9%
56%
244.2%
86.1%
As Android devices continue to proliferate, so too will the
amount of revenue coming from these smartphones…
• Your safest bet is to focus short-term mobile
optimization efforts for iPhone customers.
• In the longer term (2016 and beyond), it’s likely that
Android customers will become more valuable, and
you’ll need to adjust your optimization strategies.
• But don’t forget - there’s more to this story! Be sure
to check your own analytics to get the most
accurate picture of your current situation!
Key Takeaways
www.mobify.com
Mobify is a mobile commerce platform used by leading brands and retailers
to drive hundreds of millions of dollars in mobile revenue every year.

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Who Owns the Future of Mobile Commerce: iPhone vs. Android Smartphones?

  • 1. Who Owns the Future of M-Commerce? iPhone vs. Android
  • 2. Figuring out how to allocate your mobile web development resources feels like guesswork most of the time: Should you be focusing your efforts on optimizing for iPhone customers or Android customers first?
  • 3. It’s a hard question. But when in doubt, turn to the data! !
  • 4. M-Commerce Traffic (2013 - 2015) Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
  • 5. M-Commerce Traffic (2013 - 2015) Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers (Let’s take a look at how m-commerce traffic has changed over the past three years.) !
  • 6. 0 15 30 45 60 iPhones Android Smartphones Other Smartphones % Growth Current Annual Growth Rate of M-Commerce Traffic 0.1% 32.9% 56%
  • 7. 0 15 30 45 60 iPhones Android Smartphones Other Smartphones % Growth Current Annual Growth Rate of M-Commerce Traffic In terms of annual traffic growth, ! it’s quickly becoming a two horse race… …traffic from other smartphones is barely growing at all. 32.9% 56% 0.1%
  • 8. M-Commerce Traffic 2013 2014 2015 Android iPhone Other 6% 33% 61% 4% 37% 59% 3% 41% 56% *projected
  • 9. M-Commerce Traffic 2013 2014 2015 Android iPhone Other 6% 33% 61% 4% 37% 59% 3% 41% 56% No doubt about it, Android is rapidly chipping away at iPhone traffic. +8% growth in three years! *projected
  • 10. M-Commerce Traffic 2013 2014 2015 Android iPhone Other 6% 33% 61% 4% 37% 59% 3% 41% 56% No doubt about it, Android is rapidly chipping away at iPhone traffic. But what about revenue? Which customers are spending more over time? +8% growth in three years! *projected
  • 11. M-Commerce Revenue (2013-2015) Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers
  • 12. M-Commerce Revenue 2013 2014 2015 Android iPhone Other 6% 25% 69% 4% 32% 64% 3% 38% 59% *projected
  • 13. M-Commerce Revenue 2013 2014 2015 Android iPhone Other 6% 25% 69% 4% 32% 64% 3% 38% 59% It’s clear that iPhone users still spend the most money, but there is shift in revenue growth coming from Android devices! *projected
  • 14. 0 75 150 225 300 iPhones Android Smartphones Other Smartphones % Growth Current Annual Growth Rate of M-Commerce Revenue 32.9% 56% 244.2% 86.1%
  • 15. 0 75 150 225 300 iPhones Android Smartphones Other Smartphones % Growth Current Annual Growth Rate of M-Commerce Revenue 32.9% 56% 244.2% 86.1% As Android devices continue to proliferate, so too will the amount of revenue coming from these smartphones…
  • 16. • Your safest bet is to focus short-term mobile optimization efforts for iPhone customers. • In the longer term (2016 and beyond), it’s likely that Android customers will become more valuable, and you’ll need to adjust your optimization strategies. • But don’t forget - there’s more to this story! Be sure to check your own analytics to get the most accurate picture of your current situation! Key Takeaways
  • 17. www.mobify.com Mobify is a mobile commerce platform used by leading brands and retailers to drive hundreds of millions of dollars in mobile revenue every year.