The Rail Revenue Day held the speech of Thomas Drexler, Global Head of Amadeus Rail & Ground travel in how technology is changing the rail industry, learn how technology is the key to the profitability of the railways and is helping to boost ancillary revenue, improve customer satisfaction and reduce costs.

1. Thomas Drexler, Global Head of
Amadeus Rail & Ground Travel
Digital,
cloud-based,
open.
How is technology
changing the rail industry?
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2. Technology is powering all
customers touchpoints
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3. 3
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Digitalisation: a window to the world, a window to new sales
channels

4. 4
AWARENESS
The new digitalised customer journey
CONSIDERATION
PURCHASE
SERVICE
LOYALTY

5. 5
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The answer
The real magic happens when brands provide a seamless customer experience,
anywhere, anytime by using technology

6. 6
The Internet of Things (IoT)
Cloud Based Technologies
Living Services
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Today’s technology, shaping the future of travel

7. 7
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What is it?

8. 8
?
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The next wave in the digitalisation of EVERYTHING
?
?
?

9. Exciting disruptive
opportunities for Railways
9
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The Internet of Things
Connected
people
4 BILLION
Revenue
Opportunity
$4 TRILLION Apps
25+
MILLION
GBs of Data
50
TRILLION
Scenario 2020 Source: IDC Research, Inc.

10. 10
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The Internet of Things
in motion
improvement
PASSENGER
EXPERIENCE
improvement
SAFETY efficiency
OPERATIONAL

11. 11
Cost Savings
Greater Accessibility
Better security
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Are you in the cloud?

12. 12
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Thinking cloud-based
Connecting devices, systems, processes and people in new ways

13. 13
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Making the move to
Cloud
improvement
PUNCTUALITY
Saving
TIME costs
SAVING

14. 14
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How will business use the IoT?
With the era of Living Services

15. 15
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Wearables, Hearables
Towards a more personalised journey

16. 16
Blippar Amazon Neuro Sky
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Who is doing it already?
Retail & Education

17. 17
Disney World Lufthansa
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Who is doing it already?
SNCF IDCab
Travel World

18. How are railways embracing
technology innovation:
major trends
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19. ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
#1 Personalisation
Offering your customers a service when and in the way they want to receive it

20. 20
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#2 Artificial Intelligence (AI)
The impact on travel distribution: the next entry point for the customer

21. 21
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#3 Virtual & Augmented Reality
A huge potential behind technology

22. 22
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#4 Open Data
Harnessing the power of collaboration to offer a more intuitive customer experience

23. 23
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#5 Collaborative Economy
The future of global travel is multimodal

24. How can technology increase
profitability?
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25. Technology is a powerful enabler to create a
more rewarding journey, for both travellers and
railways.
25
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26. 26
Improving customer satisfaction
Reducing costs
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Technology, your key to profitability
Boosting ancillary revenue

27. Thank you!
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