In this PPT, we discuss the do's and don'ts of content marketing that you need to follow to obtain the best results.

1. Want to ace Content Marketing?

2. Here are some Dos and Don’ts!

3. Do’s

4. Do create a buyer persona – know who you are
selling to first

5. Do have a great plan and strategy before you
start off!

6. Do blog often – and consistently

7. Do write great headlines – don’t get too
wordy!

8. Do re-purpose old content

9. Do keep an eye on trending topics and write
about them

10. Do focus on your audience regardless of the
kind of content you produce

11. Do track and measure everything – use
analytics

12. Do promote your content

13. Do curate content – that works as well as
writing your own original material

14. Do explore the power of Influencers – they can
do a lot for your brand

15. Do respond to questions / comments /
feedback. ALWAYS!

16. Do develop content that makes humans and
search engines happy!

17. Don’ts

18. Don’t skim the surface – dig deep. Offer value!

19. Don’t forget old and evergreen subjects even if
you must write about current trending topics!

20. Don’t forget to include social sharing buttons

21. Don’t disregard email marketing – it can
enhance your content marketing efforts

22. Don’t forget images and videos.
Visuals and Infographics are
vital to Content Marketing

23. Don’t underestimate the power of snack-able
content! People like lists – they are easy to
consume!

24. www.xerago.com/blog/