Authority Rainmaker 2015 Quotes & Highlights

Quotes & Highlights
C O P Y B L O G G E R
A U T H O R I T Y R A I N M A K E R 2 0 1 5
#authority2015
Coverage by
@KaneJamison

Daniel
@DanielPink
P I N K #authority2015
Selling – your product, your
service, your content, your idea,
yourself – has changed more in
the past 10 years than in the
previous 100.

Daniel
@DanielPink
P I N K #authority2015
Sales is no longer Alec Baldwin
shouting “Always Be Closing.”
Our new sales principles are:
Attunement – put yourself in your
prospect’s shoes.
Buoyancy – stay afloat in an ocean of
rejection.
Clarity – help your customers find their
problem, not just solve it.

People share interactive content
about twice as much as passive
content.
Interactive content opens up a
new opportunity between free
open content, and traditional
gated content.Scott
@chiefmartec
B R I N K E R
More coverage at
TechnologyAdvice.com
#authority2015

Pamela
@pamelaiwilson
W I L S O N
More coverage at
2 of the biggest customer
questions your website needs to
answer:
1. Can I trust you?
2. What do I do next?
#authority2015

Sonia
@soniasimone
S I M O N E
More coverage at
Good marketing helps connect
customers with the outcome or
transformation they’re already
looking for.
#authority2015

Ann
@MarketingProfs
H A N D L E Y
More coverage at
Your brand voice is the starting
point for setting yourself apart,
and it’s not about what you say,
it’s about how you say it.
#authority2015

Jerod
@JerodMorris
M O R R I S
More coverage at
The 4 essential elements of an
audience experience (and a
great podcast) are:
1 – Authenticity
2 – Usefulness
3 – Sustainability
4 – Profitability
#authority2015

Bernadette
@bernadettejiwa
J I W A
More coverage at
Great content doesn’t interrupt, it
educates, inspires, challenges, and
helps people to grow.
If you want to get into your audience's
wallet, you have to get in their hearts.
#authority2015

Chris
@chrisbrogan
B R O G A N
More coverage at
Your email list is not something
you thrash until money comes
out. You exist to serve the
people on your list, and create
value for them.
#authority2015

Sally
@SallyHogshead
H O G S H E A D
More coverage at
You have 9 seconds before your
audience gets distracted. That’s
the attention span of a gold fish.
Being the best no longer matters
if no one knows notices or cares.
#authority2015

Sally
@SallyHogshead
H O G S H E A D
More coverage at
The world isn’t changed by
people who sort of care.
#authority2015

Danny
@dannysullivan
S U L L I V A N
More coverage at
SEO isn’t about “how do I get
keywords into Google,” it’s about
understanding how people search
for information and finding a way
to get in front of them.
#authority2015

Michael
@ipullrank
K I N G
More coverage at
The quick persona process? Take your email
list and run it through Full Contact,
Demographics Pro, and Facebook Audience
Insights. Take that data, break out the
segments you want to focus on, and write up
your persona profiles.
#authority2015

Joe
@JoePulizzi
P U L I Z Z I
More coverage at
It’s easy to find your content
sweet spot – but hardly anyone
“tilts” the content and finds their
own unique angle.
#authority2015

Sean
@seandsouza
D ’ S O U Z A
More coverage at
We’re selling on price, but buyers are
buying on value.
Price dominates when there is an
absence of information to demonstrate
increased value.
#authority2015

Joanna
@JoannaLord
L O R D
More coverage at
Success with testing looks
different to every organization.
You can’t just grab a framework
from other organizations that
do testing well.
#authority2015

Ryan
@ryandeiss
D E I S S
More coverage at
We built out an extensive 365-day drip
campaign and found that most people
stopped opening it after 2 weeks.
Now, we build lots of smaller triggered
campaigns, all of which are less than
10 days.
#authority2015

Henry
@henryrollins
R O L L I N S
More coverage at
DIY entrepreneurs will shape the
future of the world.
Be bold to the point of being
savage. Never put any distance
between you and what you do
because that's your integrity.
#authority2015

Thanks to the Copyblogger team and
all of the speakers for an excellent
conference.
You can find this complete
presentation at ContentHarmony.com,
and see tons of great podcast
coverage with all of the Authority
Rainmaker speakers at
TechnologyAdvice.com.
-Kane Jamison
Kane
@KaneJamison
J A M I S O N

Authority Rainmaker 2015 Quotes & Highlights

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Authority Rainmaker 2015 Quotes & Highlights