This document provides guidance for presenting on IBM Tivoli Live - monitoring services. It offers flexible and affordable IT infrastructure monitoring through a software as a service model based on IBM's Tivoli software. The presentation outlines how the solution helps organizations improve service delivery and reduce costs by providing proactive monitoring, alerts and performance reporting without additional investments. It also notes IBM's experience in software as a service and benefits such as lower total cost of ownership compared to traditional systems.

1. © 2009 IBM Corporation
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PRESENTER GUIDANCE: contents, programs, target markets,
CVM stages. DELETE BEFORE PRESENTING
 Contents: An overview of how IBM Tivoli® Live – monitoring services offers flexible,
affordable, configurable and self-service remote IT monitoring and performance
services—based on industry-leading Tivoli software—to meet your business needs.
 Planned content review date: May 2010
 Target markets: Cross-industry organizations with more than 100 employees
 Audiences within target markets: Chief information officer, chief technology officer,
vice president of IT, director of IT
 Client Value Method (CVM) selling stages: Stage 2 (Explore opportunity) and Stage
3 (Describe capabilities)
Links work in slide show mode.

2. © 2009 IBM Corporation
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PRESENTER GUIDANCE: pre-qualification questions, additional
resources. DELETE BEFORE PRESENTING
 Client pre-qualification questions to help customize your presentation:
– Are you sure your business applications are supporting your business?
– Do you want to reduce your capital expenses and IT management costs?
– Can you quickly diagnose and fix problems before they impact your business?
 Additional resources:
– IBM Server Services on ibm.com and SalesOne
– PartnerWorld Support Desk at 1-800-426-9990 or, for worldwide support numbers,
go to: http://www-1.ibm.com/partnerworld/pwhome.nsf/weblook/cpw_index.html
Links work in slide show mode.

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PRESENTER GUIDANCE: Slide notes for introductions, agenda,
and client references. DELETE BEFORE PRESENTING
 Slide notes (best practices):
– Introductions (optional): Fill in the table on the Introductions slide with names and contact
information for client meeting participants and IBM or IBM Business Partner presenters.
– Agenda: Remember to edit this slide after you customize this deck to incorporate
additions, deletions, and changes in order of topics.
– References: If client reference slides are included in this presentation, check the current
status with the IBM account contacts before using the slides.
• For the slide titled “A mid-size food service company increases operational efficiency
by leveraging monitoring services from IBM.”: Please contact the primary contact listed
in the reference entry for approval to use this slide externally. Reference URL:
http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?
infotype=CR&subtype=NA&htmlfid=0GLOS-7CMQ2D&appname=crmd.
 IBM presenters: Find appropriate contacts in the IBM client reference database.
• IBM Business Partner presenters: Add your company's references or search for
references in the PartnerWorld client reference database at
http://partners.boulder.ibm.com/src/partnerrefs.nsf/HomePage?OpenForm]
Links work in slide show mode.

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PRESENTER GUIDANCE: Slide notes for dependencies, next
steps, and thank you. DELETE BEFORE PRESENTING
 Slide notes (best practices): (continued)
– Considerations and dependencies (optional): Compatibility is a very big issue for business and
technical managers. Answer the question: “Will this offering work with my existing [operating
system, network, application suite, hardware, and processes]?” Include:
• Culture changes and executive sponsorships needed to achieve innovation
or transformation.
• Upcoming releases that may provide additional functionality.
• “Lessons learned” by IBM and clients on the best way to implement the solution/offering,
using experiences from other clients, if available.
• Infrastructure changes or pre-requisites needed for successful implementation.
– Next steps (optional): Provide your client with an outline of actions you want them to agree to
next. For example, a workshop, an account assessment, an IBM solution center visit, to contact
an approved client reference, a demo, a trial, etc.
• For more information, please contact Roger Woods at rjwoods@us.ibm.com
– Thank you (optional): Insert public sources of information to help clients further research your
offering, and provide your contact information (SAM fills in automatically).
Links work in slide show mode.

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PRESENTER GUIDANCE: Slide notes for trademarks and legal
notes. DELETE BEFORE PRESENTING
 Slide notes (best practices): (continued)
– Trademarks and notes (required): After tailoring your presentation, you can determine what
changes to make to the Trademarks and notes page provided.
• IBM presenters must consult IBM Legal guidelines.
• IBM Business Partners and ISVs should comply with trademark, copyright and attribution
conventions and laws as well as their own company policies.
 Entire presentation notes:
– If you customize an IBM presentation, you must comply with all applicable legal standards for
your country.
Links work in slide show mode.

6. © 2009 IBM Corporation
IBM Tivoli Live – monitoring services
Improve service delivery and reduce IT costs through an
affordable, flexible IT monitoring service
[Presenter Name] - [Presenter Title]
[Presentation Date]

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Introductions
Company Name and title Contact information
e-mail
phone
e-mail
phone
e-mail
phone
e-mail
phone
e-mail
phone
e-mail
phone

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Agenda
 Current market or industry situation
 Needs and challenges
 How IBM Tivoli Live – monitoring services addresses your needs and
challenges
 Offering description
 Why IBM?
 Considerations and dependencies
 Next steps

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Executive Summary
 Organizations need to proactively deal with their IT performance and availability
challenges, but cannot afford the high costs of investing in and maintaining monitoring
hardware and software.
 You face the lack of centralized infrastructure monitoring capabilities, in-house service
management expertise and rising costs of IT infrastructure support.
 IBM Tivoli® Live, based on industry-leading Tivoli software, offers you flexible and
affordable infrastructure monitoring capabilities, without additional investments.
 By providing proactive monitoring, alerts and dynamic performance and capacity
reporting for your IT infrastructure, our solution helps you manage the performance and
availability of critical IT assets.
 IBM is a market leader in true software as a service and cloud offerings, with the ability to
deliver high quality while reducing costs.

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As your IT infrastructure grows in size and complexity, successfully
meeting your business goals can become increasingly difficult.
Businesses are under pressure to:
 Deliver greater business value and affordable services
at reduced expense
 Manage the expectations of end users
 Identify and fix problems quickly in complex multi-vendor
environments
While having to deal with:
 Increasing bottlenecks, impacted performance and
potential outages
 The need to find new and innovative ways to reduce
costs while maintaining—or even improving—service
delivery levels
 Reduced flexibility that increases time-to-market

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Traditional systems management solutions are proving ineffective in
dealing with infrastructure growth and new technologies.
This can result in:
 Limited or no visibility of the health and performance of the
infrastructure
– Increased delays, poor performance and potential outages
 Escalating costs to support your IT infrastructure
– Need more resources and capital to manage
existing environment
– High cost to purchase, implement and maintain monitoring
hardware and software

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Organizations are increasingly looking to cloud computing to
optimize their expanding server environments.
Software as a Service is a cloud-based technology that enables you to:
 Ensure continuous IT availability and performance
 Pay only for what you actually need
 Avoid investing in additional hardware, software or
administrative staff
 Start small, at a low cost, and grow as you use more capability

13. © 2009 IBM Corporation
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IBM Tivoli Live – monitoring services is a Software as a
Service solution designed to help reduce costs and improve
infrastructure management.
IBM Tivoli® Live can help you:
 Effectively manage your applications, heterogeneous operating system platforms
and databases
– Flexible and configurable service options to deploy only what you need
– Customize the solution according to your unique requirements
 Reduce your total cost of ownership and accelerate your return on investment
– Virtually eliminates the need for additional or upfront capital expenses
– Pay-for-use model enables predictive budget planning
 Rapidly assess the health and performance of your IT environment
– Proactive alerts, dynamic reporting and event notification
– Secure, easy-to-use Web interface for quick access to information

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We provide a security-rich monitoring service that is hosted in a
global IBM delivery center.
Customer
IBM Tivoli®
Monitoring
Agentless
InternetInternet
IBM Tivoli Live monitoring
 Advanced virtualization
 Dynamic reporting engine
 Internet portal server
 Data warehouse
 Internet-based connectivity
for infrastructure monitoring,
performance and capacity reporting
 No virtual private network
is required
 All traffic is outbound from your
network—no traffic is initiated into
your environment
 Delivery architecture through
virtualization enables your data to be
physically separated and secured

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IBM Tivoli® Live – monitoring services is flexible, scalable and
configurable, allowing you to start small and add on as needed.
You can choose any one or a combination of the following services:
Touchless
monitoring
Basic health and
availability monitoring
Agent-less
Internet portal
Event notifications
Self-install collector
Distributed
monitoring
Monitoring for
mission-critical
environments
Self-install agents
Internet portal
Event notifications
No additional infrastructure
Performance
services
Historical and
trend analysis
Self-install agents
Internet portal

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By providing end-to-end coverage of your IT environment, we help
you proactively identify and rectify potential issues.
These include:
 “Touchless” monitoring
– Operating system (Windows®, Linux®, Unix®)
– Simple up and down status
– Quick time-to-value
 Distributed monitoring
– Operating systems (Windows®, Linux®, Unix®,
AIX®, HP-UX, Sun Solaris)
– Applications (SAP, IBM Domino® servers, IBM
Lotus Notes®, Microsoft® Active Director,
Microsoft® Exchange, Microsoft® IIS Server,
Microsoft® .NET, Sharepoint, Biztalk)
– Databases (DB2®, Sybase, Oracle, Microsoft®
SQL)
– Web servers (WebSphere®, Java J2EE application
servers)
– Virtual servers (VMWare, Citrix, Microsoft® Hyper-V)
– Microsoft® Windows® servers
 Performance services
– Historical analysis and reports on usage for capacity
planning and analysis
– Ability to leverage data from “Touchless” and
distributed monitoring or use a separate data
collection method
Measure, baseline and analyze the
service and transactions

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Our solution comes with advanced features to help you realize a
range of benefits.
Solution features Potential benefits
Internet-based service
 Cost reduction, rapid deployment
 Leveraging of existing investments
Competitive pricing  Subscription pricing model
Minimal investments
 Reduced total cost of ownership and capital investments
 Accelerated time to value
Speed to service  Real time, on demand
Self service
 Self-enablement of selected alert, dynamic reporting
 Support for customization with user-created situations and
reports

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IBM is a recognized industry leader in true Software as a Service
(SaaS) and cloud-based offerings.
We offer:
 Valuable SaaS insights and experience gained from
client engagements and in-house research
 World-class skills and capabilities in service delivery
and implementation
 Leading-edge, proven service management software
 Access to Tivoli® documentation and best practices
 A global reach combined with round-the-clock support

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A mid-size food service company increases operational efficiency by
leveraging monitoring services from IBM.
Business challenge:
The company’s existing infrastructure management software
was proving ineffective in managing their rapidly growing IT
environment, resulting in escalating costs, recurring downtimes
and lost productivity. They needed a SaaS-based, scalable
solution that was reasonably priced and did not require large
capital investments.
Solution:
IBM Tivoli® Live – monitoring services helped provide
comprehensive IT infrastructure health and performance
monitoring, reporting, alerting and management capabilities.
Benefits:
 Reduced costs, greater visibility and improved performance
 Affordable monthly subscription price and no licensing fee or
yearly contract
 No upfront capital expense or need to deploy additional
hardware and administrative staff
 Scalability—option to start small and add on as needed
Organizational profile:
 Over 1,700 employees
 100-plus servers, some
running mission critical
applications

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Considerations and dependencies

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Next steps

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Thank you for your time today.
For more information:
 Please visit our website
ibm.com/services/server
Contact:
 [Presenter Name]
 [Presenter Work Phone]
 [Presenter e-mail Address]

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Trademarks and notes
IBM Corporation 2009
 IBM, the IBM logo, the IBM Business Partner emblem, ibm.com, PartnerWorld, Tivoli, Domino, Lotus
Notes, System x, WebSphere, DB2, AIX, xSeries, pSeries, iSeries, zSeries, I5/OS and z/OS are
trademarks or registered trademarks of International Business Machines Corporation in the United
States, other countries, or both. If these and other IBM trademarked terms are marked on their first
occurrence in this information with the appropriate symbol (® or ™), these symbols indicate US
registered or common law trademarks owned by IBM at the time this information was published. Such
trademarks may also be registered or common law trademarks in other countries. A current list of IBM
trademarks is available on the Web at “Copyright and trademark information” at
www.ibm.com/legal/copytrade.shtml
 Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo,
Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel
SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux,
Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of
others as described under “Special attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-
special
 Other company, product and service names may be trademarks or service marks of others.
 References in this publication to IBM products or services do not imply that IBM intends to make them
available in all countries in which IBM operates
SSP03084-USEN-00

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Evaluation
Your feedback is extremely valuable to us. It is the only way we can improve our service to you.
On a scale of 1 – 5, where 5 is “extremely well” and 1 is “not at all,”…
 Presentation name:
____________________________________________________________________
 Presenter’s name:
____________________________________________________________________
 [_____] How well did this presentation answer your questions?
– What was most helpful?
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
___
– What was missing or was too brief?
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
___
 [_____] How much will this presentation contribute to your buying decision?
 Do you have any other suggestions for improving this presentation?