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SXSW 2016

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A great rundown of South by Southwest 2016 and all the fantastic things happening there

Publicado en: Marketing, Móvil
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SXSW 2016

  1. 1. SXSW 2016
  2. 2. 30 Years Old, is SXSWi Still Relevant? As the conference has shifted and evolved over the years, the question of whether SXSW is still worth the hype, the answer is YES. 30 years ago Hugh Forrest came up with an idea to have a place where innovators, entrepreneurs and leaders come to share ideas and push boundaries. 30 years later, it has become the “toast” of innovation. SXSW Interactive used to be the bad stepchild of music but now it’s heart of the project. SXSW Edu, Sports, and Music spawn off of interactive. The path of convergence has lifted interactive to the forefront of the weeklong activities. The FDG team looks at SXSW to gain insight on what is relevant: Here is our take of what went down... Hugh Forrest, director of SXSW Interactive, says that the brand takeover of the festival is "reflective of the current environment we live in and the current landscape we live in”
  3. 3. SXSW Benefits SXSW provides immediate intellectual stimulation that can happen at any moment with over 50 country representative to create an environment of exchange that is unparalleled. ● The networking possibilities are endless and incredibly valuable ● The people make SXSW unique with every year bringing new, different, and worthwhile experiences for festival goers ● It is a place to gain insight on the latest trends from the best thought leaders and tell your story ● It is also a good place for startups to get some ground on their work and the digital community to make essential connections ● SXSW strengthens the ecosystem and gives brands the opportunity to grow
  4. 4. SXSWEdu Keynote Speakers March 7-10, 2016
  5. 5. Temple Grandin Grandin is a Professor of Livestock Behavior & Welfare at Colorado State University There are three basic ways that people think differently when solving problems: • Photo realistic, visual, pattern mathematical, which is the way most engineers think, and word verbal thinking When projects are being designed, people with different ways of thinking complement each other.
  6. 6. Ayah Bdeir In Conversation with Sean Cavanagh Bdeir is the Founder & CEO of littleBits and Cavanagh is the editor of Education Week Bdeir discussed the role of maker education in classrooms, libraries and makerspaces. Using examples of students solving real world problems using littleBits and other maker tools, Bdeir argued that maker education should push beyond career preparation and strive to create active and creative citizens of the world.
  7. 7. Jane McGonigal Director of Games Research & Development, Institute for the Future • McGonigal is best known for her work as a pioneering game designer and author of the bestselling books Reality is Broken and SuperBetter and has also spent the past decade working as a futurist. She taught us how to think and learn like a futurist • The key is to keep a focus on what is coming and behave accordingly
  8. 8. College Success: Is there an App for That 9% of students from low-income communities earn a bachelor’s degree by their mid-20s vs 77% of wealthy students. Beyond 12, launched in 2010, has coached over 7,000 college students using near-peer, virtual coaches and an analytics platform. • While its current model works, the organization aspires to serve 250,000+ students annually With the help of visionary funders like Google, the Michael and Susan Dell Foundation, Tipping Point Community, and the creative minds at IDEO, Beyond 12 is re-imagining college coaching to scale its student impact, and create a human-centered design model for the field.
  9. 9. March 11-15, 2016 SXSW Interactive March 11-15, 2016
  10. 10. Pre-Festival Predictions: What’s In/What’s Out
  11. 11. Out with Emojis, In with Snapchat Filters Geofilters took over the digital world of SXSW this year with companies leveraging the filter's geotargeting capability. Attendees were able to share what they were up to with a filter connected to what they were experiencing in real time. Some of the best filters at SXSW 2016 include Vans, Mr. Robot (our favorite), Spotify, and Samsung. Filters Continued
  12. 12. Snapchat Filters Continued
  13. 13. Japanese roboticist Hiroshi Ishiguro brought along several foot-high robots he calls “consumers” and a full-scale, lifelike, android resembling himself. • The Ishiguro android held two unassisted conversations – one in English, another in Japanese – that seemed to have the spontaneity and inflection of a human interaction Out with Human Intelligence, In with AI Robotics and artificial intelligence have seized media and consumer interest. Social roboticist Cynthia Breazeal from MIT talked about emotive computing and introduced an emotive AI called Jibo, one of the most advanced robots on display at SXSW this year.
  14. 14. Out with Gamergate, In with Apple vs FBI The heavily politicized standoff has pitted one of the world's most powerful companies against the top law- enforcement agency in the country. • Positioned the tech industry and privacy advocates against the federal government and national security stalwarts John Oliver’s Last Week Tonight segment aired the Sunday of the festival and got people at SXSW talking about the issue of privacy and what a “master key” could mean for Americans.
  15. 15. Speakers and Panels
  16. 16. Obama Keynote Speech Interviewed by Evan Smith ● Founder of The Texas Tribune ● Did not shy away from asking the questions President Obama did not necessarily want to answer Topics Covered ● Government Services and Technology ● Voting ● Technological Divide ● Apple/FBI Privacy Situation
  17. 17. POTUS: Government Services and Technology The President spoke about new efforts to make government services easier through technology: ● FAFSA made easier and more electronic ● Social Security can now be applied for online ● Allows government to tackle big problems in new ways ● Need to use Big Data to make civic participation easier ● Things like increasing voting rates Making sure community organizations— activists—can get together
  18. 18. POTUS: Call to Action in Tech World The big theme was Obama’s pitch for the crowd to help him—or more accurately, his successor—find technological solutions to many of the problems that make people’s interactions with government difficult. On the subject of voting, the President was blunt: after calling for increased use of technology to make the voting process more streamlined, he pointed out that the United States is the only advanced democracy in the world that makes it harder for people to vote: ● “The United States take enormous pride in the fact that they’re the world’s oldest consistent democracy but… it’s much easier for people to order pizza or organize a trip than it is to take part in the most important part of democracy.”
  19. 19. POTUS: The Balance of Privacy and Safety The issue of security took up nearly a third of the discussion ● Nodding at the current fight between Apple and the FBI, President Obama noted there are legitimate concerns on both sides of the debate He told the crowd we accept there needs to be a balance between privacy and security in many other areas of our lives, citing drunk-driver checkpoints and warrant-enabled searched of private residences as examples. The danger, he warned, is that if nothing is done now to provide law enforcement access to critical private data while protecting privacy, it’s likely that the issue will be handled badly in the future.
  20. 20. Keynote Speaker Michelle Obama She shared the stage with Missy Elliott, Diane Warren, Sophia Bush and Queen Latifah for a broad discussion of music, activism, and diversity. Michelle Obama spoke at SXSW Music, hosting a keynote to discuss Let Girls Learn, a White House initiative dedicated to educating girls around the world. The campaign, #62MillionGirls on social media, is intended to help the 62 million girls around the world who are prevented from getting an education.
  21. 21. “We’re Not Gonna Take It: Ad Blocking and User Revolt” Presenters: ● Ben Williams, Head of Operations at Adblock Plus ● Lewis Dvorkin, Chief Productions Officer at Forbes Media ● Marjorie Gray, Digital Brand Manager at Dish ● Rob Griffin, Chief Innovation Officer at Almighty The panel prompted us to ask the questions: ● Are ad-blocking users “stealing” content without paying in ad views? ● Is it the publishers and advertisers’ own fault? ● Most importantly, how is this problem to be solved? Media consumers don’t like the ad-cluttered user experience
  22. 22. “Visual Media Strategies for Nonprofits” Presenter • Marcia Stepanek, New Media Directory/Faculty Member at Columbia University The presentation was a four-hour workshop to help nonprofits learn to build a cutting-edge visual media strategy to make, share and curate better stories. These stories could be anything from infographics to maps to videos, a series of photographs. The workshop concluded with a lesson on distributing these stories effectively cross- channels, using the latest mobile apps and media platforms.
  23. 23. “The Eyes of Robots and Murderers” Presenters: ● Andrew Jarecki: American Film Director and Co-founder of Moviefone ● JJ Abrams: Founder and President of Bad Robot Productions The presentation was a conversation between the two presenters about the relevance of the human factor in digital communications. Advances in digital storytelling tools have enhanced storytellers’ ability to create but also pose the risk of overtaking the story and losing the viewer in CGI. They also unveiled unseen clips and introduced KnowMe, a new mobile video platform for authentic self-expression.
  24. 24. “We the People: Using Tech to Solve Big Challenges” Presenters: • Aden Van Noppen: Advisor to the Us CTO, Executive Office Of The President • Clarence Wardell: US Digital Service, The White House • Haley Van Dyck: Deputy Administrator, US Digital Service • Megan Smith: US Chief Technology Officer, White House Office Of Science & Technology Specifically, the team will look at: ● Data-driven justice and building trust ● Digital government and the Obama administration ● Accelerating opportunity creation In this session, presenters discussed efforts to drive change at the Federal level, as well as innovations taking place in communities around the country.
  25. 25. Anthony Bourdain as Interviewed by Nathan Thornburgh Bourdain became a partner in Roads & Kingdoms, a digital media startup and gave insight on his success. • Not caring what people think of his work is his business philosophy • Don’t worry what other people might think of you or the content you put out there Bourdain’s ability to ignore if his content might bother people is proof that it can ultimately lead to success
  26. 26. Kevin Plank Under Armor Under Armor Principles to Making Profit 1. Make great products 2. Tell a great story 3. Service the business 4. Build a great team Plank believes loving your business is at the heart of success. He gave us expert advice on how to achieve in business and lead your brand in the right direction: • Everything needs a tangible benefit with the first obligation to stay in business • Start with being an expert in your terrain • There is nothing static about a brand: it ebbs, flows, and evolves constantly focuses on the consumer’s wants and needs. • A good director will give you perspective: Here’s what I heard, here’s what I think, here’s what we’re going to do. • Never stand when you can sit.
  27. 27. Brand Innovator: Mark Cuban Mark Cuban is a strong believer that effort is the one thing you can control in business. At SXSW he stresses this philosophy; it’s a grind, but it is important not to lose track of that. Cuban discouraged entrepreneurs from mimicking ideas that already exist, such as trying to be the next Uber. True entrepreneurs learn by researching similar business concepts that have failed ● “Look where the bullets hit the companies that might have been there before you and look to see what went out of business. Assume somebody’s done it before and failed.”
  28. 28. Feel Like You’re Missing Out? There’s a VR for That
  29. 29. Storytelling Takes the Stage Old dogs – analog brands – are testing new tricks for news and storytelling with digital tools. USA Today announced that it was developing “the first branded news experience presented in virtual reality,” which it’s calling ‘Vrtually.’ ● Its VR newscast will debut this spring with regularly scheduled segments and advertising units available in VR. Other media brands experimenting with VR journalism include: ● The New York Times ● The United Nations ● The Washington Post ● Time Inc.’s Sports Illustrated
  30. 30. Virtual Reality is Everywhere at SX Interactive Panels were on tap to discuss everything from Cinematic VR, virtual football, and VR storytelling to city planning using social VR. Additionally, there were various branded installations such as the Samsung Gear VR Lounge and the McDonald’s Loft. Marketers must pay attention to Gear VR as it will quickly become one of the most accessible forms of VR for consumers.
  31. 31. Entrim 4D by Samsung Samsung released their new VR accessory designed to combat the problem of motion sickness in VR users. Entrim 4D sends electrical messages through electrode-equipped headphones to a nerve in the user's ear. The idea, eventually, is to use the same technology to create a sensation of rotational motion and make the user feel like they are moving along with their virtual reality.
  32. 32. Virtual Beer Experience For their big activation, Anheuser-Busch transformed Austin's Ironwood Hall into the Budweiser Beer Garage. A big attraction to the activation (besides the beer) was the 4-D Immersive Reality Budweiser Brewery Tour. ● Attendees strap on a VR headset and are transported to Anheuser-Busch's St. Louis facility where they go on a multi-sensory journey, getting to see, hear, smell—and finally taste—how Budweiser is made.
  33. 33. Google VR Happy Hour and Fiber Space Google held two VR activations The first, VR Happy Hour, was a chance for festival goers to try out a new 360 photo booth then watch a Tilt Brush (app for 3D painting in virtual reality) demo. The second, Google Fiber Space, allowed users to demo — essentially play with — Google VR as well as build Google's Next Big Thing in the Cloud studio.
  34. 34. Samsung Gear VR Lounge The activation allowed users to try out the Samsung Gear VR while seated in a 4D motion simulated chair for a fully immersive virtual reality experience. Users were able to virtually ride two of Six Flags Signature Roller Coasters. ● Twisted Colossus: a dual rollercoaster with plenty of twists and turns ● Tatsu: a hanging roller coaster complete with a breathtaking sky view
  35. 35. NASA NASA has been at SXSW hoping to inform people that the National Aeronautics Space Administration is alive and well. They set up an activation with virtual reality films and other displays (20-foot-by-30-foot booth with a 30-foot inflatable depiction of the SLS rocket) to show the future of crewed shuttle missions. The activation featured two VR setups: • The first was an Oculus Rift VR piece that allowed viewers to ride to the top of the 300 foot tall SLS • The second was a Google Cardboards setup walking users around Mars
  36. 36. The New York Time and VR News In a panel titled "New York Times Reality Through VR-Tinted Glasses" The New York Times' CEO, Mark Thompson, and new media columnist, Jim Rutenberg, discussed how VR is changing the way news publishers can fully immerse the "reader" in a story. The Times has already committed to putting money into a full slate of VR films in 2016. The panel educated journalists and anyone interested in the possibilities of VR (read: us) for news organizations and marketers.
  37. 37. Startups Making a Splash
  38. 38. Gnack Gnack helps brands and agencies programmatically purchase user-generated content from Snapchat and Instagram influencers and micro influencers (people with 10,000 followers on a given platform). Snapchat and Instagram stars log into their Facebook accounts and the system will automatically analyze their social profile and further pair them with brands. Brands enter a parameters including: ● Campaign objectives ● Price they are willing to pay ● Target demographics ● Preferred hashtags ● Desired number of influencers
  39. 39. Hooch This membership cocktail app seemed to be in every nook and cranny of SXSW, promoting their launch to the Austin market. Members get one drink a day at hundreds of venues for $9.99 per month (less than the price of one cocktail in most cities). It is currently live in NY, LA, Miami, Dallas, and now Austin (with amazing expansion cities coming in a matter of weeks. This app is a no-brainer if you like to try new bars and restaurants and the advertising opportunities run the gamut from obvious endemic liquor/retail applications to more integrated plays for urban adults with discretionary income.
  40. 40. Ditty An app that sings your text as a song of your choosing then overlays images and videos over your singing text, making your message into a video. As a brand, you could use your iconic jingle or imagery and allow fans of your brands to interact in unique ways. Users have to pay to unlock premium songs but have some limited access for free.
  41. 41. Recess RECESS Music + Ideas Festival took place on college campuses across the nation. They have also been able to spot musical up-and-comers for their tour from Calvin Harris to Chain Smokers. At SXSW this year, they launched an online destination for the 18- 25 year olds that flock to their events.
  42. 42. Dynamite! The app provides users with video face masks and audio filters that allow people to craft uniquely personal stories and seamlessly share them across social channels. You can mask yourself with anyone from athletes to superheroes and even use custom masks you create as well. A unique feature is that users can utilize multiple masks per video.
  43. 43. Apps That Were on Our Radar
  44. 44. Mobcrush Mobcrush is a mobile game streaming platform that enables anyone with a mobile device to start streaming live gameplay to a vibrant community of gamers, influencers and developers with just a tap. Mobcrush is currently in open beta, with a full launch coming soon to Android, iOS, Web, Mac and PC.
  45. 45. Hum On! by Samsung Hum On! scores, arranges, and shares melodies hummed by the user. The app transcribes the melodies into musical notations and then plays it back according to the user's selected style (R&B, classical, or rock) in just a few minutes. Users can then share their songs on social media or use them for their own purposes.
  46. 46. Waffle by Samsung Samsung released their new social media content-sharing application. The user interface that resembles the grid on a waffle and can be customized by users. The app lets users create a new feed of expandable content or add to existing related content.
  47. 47. Down to Lunch Down To Lunch, a new phone app created to make scheduling lunch dates and other social gatherings easier. The app itself is a button that users press when they are available to eat or, in more recent versions, to meet up to hang out with friends. It instantly notifies all users' friends on the app that he or she wants to meet to eat, and friends who are interested text back.
  48. 48. Gotta Go! Gotta Go! is your free excuse-to-leave generator, made by comedian Chelsea Handler. If you find yourself in an awkward conversation or anytime you need an excuse to leave, Gotta Go will send you a text with something urgent. Everything is customizable, from the type of excuse to the time and frequency of when your phone starts buzzing.
  49. 49. Peach A blank canvas for posting anything from images, links, GIFs, to 6-second clips (fun fact: the app was created by the founder of Vine). If you’re not sure what to post, the app will ask you some questions so you can post your answers • Example: “What is your favorite food?” All of it goes to your Home where people can like your stuff and comment on it. No “direct” messaging here, all out in the open like Twitter.
  50. 50. The List App The List App is a new way to create and discover lists about anything and everything • Share your experiences, opinions, and expertise and enjoy lists from friends and the leading voices in TV & film, music, food, sports, news, fashion, comedy and more in a vibrant and positive community. You can follow people, get notified when they create and add to a list, and even “request a list” from other people.
  51. 51. Robots and Artificial Intelligence
  52. 52. Robots Replacing Humans? During a keynote conversation, Rodney Brooks, Chairman of Rethink Robotics and former director of the MIT Artificial Intelligence Lab, predicted that the future of Uber and Lyft is in robotics. The next big breakthrough, he predicted, would be evolving from robotic floor cleaners to eldercare • His main reasoning was that the global population is aging and young people simply won’t want to care for geriatric citizens, which will necessitate robots capable of performing those tasks In fact, he described the next generation of self-driving cars as “eldercare robots,” because they will help older people retain their mobility and autonomy.
  53. 53. Robotic Innovation and the Importance of Patents Pepper, the robot from SoftBank, made an appearance at a panel hosted by Mashable chief correspondent Lance Ulanoff and featured Rodolphe Gelin, EVP and chief scientific officer at Aldebaran, SoftBank Robotics The Innovation Alliance and Save the Inventor created a patched- together towering robot and asked people to take their photo with the robot and tweet on Twitter with the hashtag #PatentsMatter, bringing awareness to U.S. patents • The organization also wants to promote innovation in the U.S. to help America's economy flourish and thrive
  54. 54. Lifelike Robots Engagement Japanese roboticist Hiroshi Ishiguro presented lifelike android resembling himself called Geminoid. The Ishiguro android held two unassisted conversations – one in English, another in Japanese – that seemed to have the spontaneity and inflection of a human interaction. The robotics group at SXSW also included the Telenoid, which looks neither lifelike nor particularly robotic. In experiments by Ishiguro and fellow researchers, the Telenoid helped to draw out some dementia patients who were wary of interaction with human- like robots.
  55. 55. Artificial Intelligence As artificial intelligence systems gain more control over users’ information, it is important that there is a common understanding between companies, users, and the systems of how data is being collected and used. Robots replaced blue collar jobs in the Industrial Revolution, and now it seems that white collar jobs are next. The three expert panelists, however, claimed that AI was simply better at connecting the dots, and actually doing something with those connected dots should be left to the humans.
  56. 56. AI & Big Data Kris Hammond, a “Narrative Scientist” and professor, is working on a program that will analyze big data and deliver the results to you. • Hammond believes humans are far more inclined to engage with data if it resonates with them o As storytelling is an integral part of the human experience, they chose that method • This could improve company campaigns and meetings, allowing people to focus on actually creating a product with the data instead of focusing on the data collection itself.
  57. 57. Public Policy of AI Rayid Ghani, director of the Center for Data Science and Public Policy, was the more cautious voice at SXSW. He stressed that while customized ads and programming are great, researchers need to consider the ethical issues of AI. We may be susceptible to AI segregating certain groups of people when it comes to loan applications, political views, or even medical care. Rayid stressed that it is the role of the researcher to always question the machine on how it reached those decisions.
  58. 58. AI & Education Dr. Doug Lenat with Cycorp discussed how AI can be used to improve the human experience, from governments to households to education. We now know that humans learn information more efficiently when they need to teach it to others. Dr. Lenat is working on AI that is always slightly more confused than the student, so the student is consequently learning and becoming more confident in their own knowledge through teaching their AI counterpart.
  59. 59. Marketing Trends Surfacing at SX 2016
  60. 60. Social Media to Social Messaging The focus of many panels is discussing the shift that’s happening with consumers moving from social media to social messaging. • This includes the rise of the conversational user experience as well as the next multibillion-dollar opportunity: marketing in messaging. Platforms such as Twitter are integrating features normally associated with the more private Snapchat platform. Facebook views Messenger as a primary commerce driver moving forward
  61. 61. Dark Social Dark social is the sharing activity that is somewhat invisible to traditional analytics. It’s the culmination of referrals and sharing of content that originates from instant messages, emails containing links, and, most recently, the rise of ephemeral social communication platforms such as Snapchat, WeChat, and WhatsApp. Marketers need to start thinking about dark social and its role as part of their customer experience.
  62. 62. New Ad Formats BuzzFeed unveiled Swarm, a new ad format to create mass awareness of an event to gather a swarm of people. • The format allows advertisers to launch a campaign across all of BuzzFeed’s social accounts: Facebook, Snapchat Discover, YouTube, Vine, Instagram and Tumblr. AdBlock Plus indicated they will be releasing a new revenue model for publishers. • Speculation surrounds the idea that publishers could be able to pay to get their ads unblocked.
  63. 63. Activations, Events, and Parties
  64. 64. FDG’s SXSW Squad With a team from 5 countries and 7 states, FDG’s global baller team was able to truly experience dozens of events, takeover the W hotel, and even provide interactive fun at the mashable party. Swag Collection
  65. 65. American Greetings Activation The greeting card company decided it would disrupt the tech focus of SXSW with a wholly analog activation and promote why paper still matters. The event included: • Engaging in paper-based crafts like do-it- yourself printmaking and pop-up cards • Learn about lettering techniques from an American Greetings' artist, • Get a selfie stitched with thread by fashion designer Michael-Birch Pierce • Fill in a coloring-book mural by Kelsey Montague • Create an analog GIF and then record a video to share on social
  66. 66. The activation included: • The DJI Phantom 4 Hologram Experience o Users were converted to a hologram and flew a hologram drone with their arms • A chance to win a brand new Phantom4 drone • Make history and be part of the largest crowdsourced drone mosaic with DJI • Test fly a drone DJI Phantom 4 Lounge
  67. 67. USA Network's Mr. Robot returned to Austin after premiering the show there last year to get fans excited for the upcoming second season. The activation includes • 100-foot Ferris wheel designed to look like Coney Island's famed Wonder Wheel • F Society hacker den on Coney Island The activation was designed in part to spark conversation on social media. Mr. Robot Activation
  68. 68. Disney erected a 20-foot tall TIE Fighter to promote The Force Awakens. The display was a pleasant surprise for festival-goers as Disney had kept the construction of the giant TIE Fighter a relative secret. Star War Activation The activation was right near “SouthBites”, a collection of food trucks, so that hungry passersby could stop to take a picture with the space ship.
  69. 69. Deloitte RAC Party At #ARCafterDark Deloitte Digital brought early concert performances from the world’s top indie bands. Deloitte Digital’s Interplay featured • Grammy-nominated artist RAC performed live sets inside a massive sound-light installation • Lab Oberhofer • Baio
  70. 70. Mashable House was bigger and better than ever because this year, we brought you to the future - to the Internet of the future. Mashable’s Austin, Texas digs, now a staple of the festival, serve as a way for the digital-only Mashable to interact with its readers and fans in the real world. • Roughly 7,000 guests showed up over three days Pepsi, Qualcomm, Amazon Launchpad, Las Vegas Convention and Visitors Authority, Facebook, Hasbro's Transformers, Quaker and HBO all had activations in the House. Mashable House
  71. 71. The night was filled with surprise giveaways and late-night snacks to get partiers in the mood for dancing. Featuring DJ sets from: • Brooklyn-based MICK • Former Northern State MC DJ Hesta Prynn MashBash Some celebrities to show up included: ● Anna Kendrick and Adam Devine from the Blockbuster Pitch Perfect ● The cast of HBO Silicon Valley ● Transformers, BB8, and VR also made features at the event
  72. 72. The New York Times Magazine took to SXSW to celebrate the inaugural “Music Issue” at Easy Tiger in Austin. The event featured music by DJ Chris Rose, the band Hard Proof, and a menu courtesy of Franklin Barbecue. NYT VR HQ The party also featured The Optimist Index, from OppenheimerFunds, where guests participated in an experience to find out how optimistic they are about the world we live in.
  73. 73. BuzzFeed #BFFClubhouse BuzzFeed hosted a party at the #BFFClubhouse featuring • BFF Illustrators doing caricatures • The Foodstagram set helping you take the best food photos ever imaginable • Emoji fortune telling • Vine booth • Limited edition BFF totes for the first 200 people • Custom swag when you sign up for Visa Checkout • Free food from East Side King when you demo Apple Pay with Visa • DJ TJ Mizell • Dark Horse Wine
  74. 74. Pandora Discovery Den Pandora hosted its fifth annual Discovery Den with incredible performances from a diverse group of 39 acts across dance, Americana, hip hop/R&B, and rock genres; our favorite was G Eazy. Tied the activation into content with exclusive 30 Years of SXSW mixtape featuring music from past performers, including: • Beastie Boys • Florence and the Machine • Katy Perry • Lil’ Wayne • Mumford & Sons
  75. 75. Funny or Die Funny or Die Junction took over an awesome east side venue this year for a two-day comedy and music event. Penguin Prison brought the music and celebrities along featuring: • Tracey Morgan • Ghostface Killah • Raekwon of Wu-Tang Clan
  76. 76. McDonald's has been rolling out futuristic kiosks in its stores that let you create your own custom burgers at the VIP Lounge. • The kiosks let you customize your burger with toppings like guacamole, bacon, and sriracha mayo. • To pay you just swipe your card at the bottom on the kiosk, no cashier required. McDonald's VIP Lounge & VR Designed for the HTC Vive, users can immerse themselves in a world where they paint the inside of a gigantic Happy Meal box with gobs of virtual reality paint ● McDonald's restaurants in Sweden are distributing Happy Meal boxes that can turn into a VR headset ● The "Happy Goggles," allows users to play a virtual reality skiing game
  77. 77. SXSW Interactive Although some people have doubted the value of attending South by Southwest Interactive this year, we are here to prove that this is still and forever will be the country’s best gathering of creative minds. Missing out on SX is one of the worst things a tech/creative/digital/smart person can do. The opportunities for intelligent communication are endless and the reason SX Interactive will never disappear!

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