Prezentare sustinuta de Dan Virtopeanu cu ocazia lansarii platformei ugc web&mobile Clip in Touch.

1. WEB & MOBILE
UGC Platform

2. Mobile Web in Romania
Aplicatii
Mobisite-uri:
 Sport: m.prosport.ro,
m.gsp.ro
 Stiri:realitatea.mobi,
m.zf.ro
 Portaluri: Orange
World, Vodafone Live

3. Content personalization for mobile web and
messaging
 Companie stabilita in ISRAEL
 Servicii lansate in Asia : China si India
 Urmeaza Europa de Vest
 Acum si in Romania

4.  Mai multi utilizatori de telefonie mobila decat de internet
 Mai multe conexiuni la internet mobil decat la internet fix
 Piata de mobile marketing este in plina dezvoltare
 UGC autohton are succes: Trilulilu

5.  24.5 mil cartele
active
 5.5 mil telefoane noi
 17,2% au acces la
internet mobil
 130 mil afisari
utilizatori .ro in retele
internationale
 344 pag/utilizator,
58% crestere Opera
 m.prosport.ro si
m.gsp.ro top 10 site

7. Eldan Productions – The Clip in Touch Invitation
Customer challenge Clip in Touch Solution Customer results
•Create hype and buzz in the •Innovative content personalization •1400 customers received a
market with a unique and solution personal invitation
personalized invitation •Unique multimedia invitation •Very quick and high response
•Reach a large customer database •Simple interface allowing easy rate: 200 entries in half an hour
(marketing and marcom customization for large recipient from distribution
managers from leading base •A week after distribution – 580
companies) while keeping it •Leveraging the effectiveness of customers registered
personal
personalized correspondence •41% response rate compare to
•Increase response rate and
26% in the last event.
registration

8. Selected comments on Clip in Touch invitation
• Daniel Cohen, CEO of Eldan Productions: Selected Invitees Comments:
• “Eldan productions’ success of  “Never saw such invitation” H. Israel
using Clip inTouch’s B2B solution Aircraft Industry
demonstrates the enormous value it can
provide any company wishing to reach a
large user base in a unique and  “The coolest of all invitations ever –
engaging manner. No doubt that the we’ll be there” Z. Israel Airport Authority
quick and high response rate resulted
from the highly unique invitation. So  “Great Invite!!” R. HP Indigo
many people were surprised and
flattered at the same time by the
personalized invitation, and we are  “Thumbs up for the unique invitation. Of
talking about an audience who is not course I’ll attend” R. Ynet News Portal.
easily surprised. We never expected
such a massive response rate, and had
to shut down the registration.”

9. Creative Web and Mobile
Advertising Campaign Solutions
 Buzz, viral si angajament direct brand-
consumator
 Microsite UGC
 Campanii de promovare prin clipuri create
chiar de consumatori
 Mesaje video personalizate pentru campanii
de comunicare 1 la 1

10. Make it mobile
 UGC mobil
 Campanii sms marketing
 Call center
 Numere verzi
 Campanii integrate web-mobil
 Advergames PC & mobil
 Bluetooth
 Cupoane mobile