Michael Schneider is the CEO and Co-founder of Mobile Roadie. The document discusses whether the promises of mobile have been fulfilled, such as using location data for businesses, convenience for consumers, mobile advertising, and mobile commerce replacing desktop. While some promises have challenges, like location data not always being real-time or granular enough, connectivity issues, and high mobile shopping cart abandonment, the document argues there is still hope as mobile adoption and technologies continue to evolve.

1. Michael Schneider
CEO / Co-Founder
Mobile Roadie
Is mobile’s big
promise a farce?

3. 2,500+ Live Apps
40MM+ Downloads

4. Is mobile’s big
promise a farce?

5. What is mobile’s
promise?

6. • Location: businesses use location data to sell.
• Convenience: consumers get what they want
when they want it.
• Advertising: advertisers spend big on mobile.
• mCommerce: consumers will spend real $$$ on
mobile.
• Desktop: leave it in the dust.
Mobile’s Promise

7. Location
• Location data not real
time enough
• Not everyone giving
permission
• You have the data,
now what?

8. Convenience
• Connectivity

9. Convenience
• Connectivity

10. Convenience
• Connectivity

11. Convenience
• Connectivity
• On demand only
available in
major cities

12. Advertising
• 12% time spent
on mobile
• 3% ad spend

13. mCommerce
• 68% of consumers
have tried to buy on
mobile
• Over 66% give up

14. mCommerce
• 68% of consumers
have tried to buy on
mobile
• Over 66% give up
• Data entry a barrier

15. Desktop

16. There’s hope.

17. Location

20. 74 percent of smartphone users
in the United States are
accessing their mobile device's
location-based services

23. Convenience

29. Advertising

30. Evolution of mobile advertising

34. mCommerce

38. • Card.io
mCommerce

39. • Card.io
mCommerce

40. • Card.io
• Google Wallet
mCommerce

41. • Card.io
• Google Wallet
• Facebook?
mCommerce

42. Desktop

46. Mobile’s just
getting started.

47. Questions?
@msfd