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• Welcome to the first Mobiletech pulse report. Mobiletech pulse is report
designed to highlight the trends in the mobile web. Its mostly based on data
from Scandinavia, but we believe that readers will find this information equally in
most mobile markets around the world.
• Highlights: 40% of internet traffic to iPhone is originating from WLAN – it
illustrates the trend of people using their mobile to surf the web even when a
laptop or PC might be hand.
• iPhone continues to be the standout device for mobile internet traffic. If you
include the iPhone application traffic ,it accounts for half of all mobile internet
traffic (i.e. excluding mobile broadband). The combination of an iPhone app and
an iPhone optimised mobile site seems to have a positive impact on traffic.
• 10pm seems to be the golden hour for mobile internet browsing.
• iPhone has an average of 4.2 page views per session as opposed to non iPhone’s
with a page view of 3.6
• Tabloid online newspapers and TV broadcasters dominate mobile web browsing
statistics in Norway. With VG leading the charge with 131,000 unique weekly
visitors with a 31% increase from February to June 2009
• In thirteen weeks, Norwegian mobile internet has grown 28%. For the top 12
sites in Norway.
Handset data April 2009
Device make and brand
Apple iPhone • Measured by page views per
Apple iPhoneApplication handset.
• Apple seems to be the perfect
SonyEricsson W890i • Note that iPhone applications
8% SonyEricsson P1i
also generates traffic
Nokia N95 8GB
• Shows feature phones leading
Device Browsers the charge
1% • Advanced browsers generates
3% 2% Safari
more internet traffic. (safari
• Only measures mobile sites
10% Access Netfront/3.3
Hour of day and day of week
Traffic per day
• Traffic peaks at mid
week. Friday lowest
• Traffic peak around
9pm. Steady growth
Page views per hour
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
TNS Gallup 2009
Unique Users Norway
80000 Aftenposten Mobil
40000 1881 Mobil
20000 Finn Mobil
TNS Gallup 2009
Page Impressions Norway
800000 1881 Mobil
600000 DN Mobil
400000 Nettavisen Mobil
About the Report
Mobiletech is a Norwegian company with offices in Oslo, Stockholm, Copenhagen
and Washington. Mobiletech provides solutions and software for the mobile web.
Including products for creation and rendering of device optimised sites, messaging
systems and mobile metrics systems.
About Mobiletech Mobile Pulse
The information presented in this report is based on operational data collected
from Mobiletechs various systems. The data is not representative for the market as
a whole as the traffic data comes from customers of Mobiletech only. Data in this
report is mostly originated from Sweden, Norway and Denmark and provides the Web:
most complete and independent overview of the state of the mobile internet in the http://mobiletech.no/
Nordics. Twitter for latest updates:
Mobiletech does not claim that the information contained in this report will be Report prepared by
representative of the mobile internet as a whole or of any particular country or Nick, firstname.lastname@example.org
market. The methodology used to analyse the data is not scientific and Mobiletech Jon Arne, email@example.com
may ay any time change the method , classification and presentation, as well as the
data base, without further notice. Mobiletech can not be held responsible for any If you are interested in more
errors in the data base, method or presentation. Mobiletech does not warrant or information and in-depth
assume any legal liability or responsibility for the accuracy, completeness, or reports, please contact us at
usefulness of any information disclosed. firstname.lastname@example.org
Feel free to use the material in this report in any way you like provided that it is
clear, by reference, that Mobiletech is the source of the information.