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Mobiletech Pulse April 2009

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First of's reports on the status of mobile internet in the Scandinavian market.

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Mobiletech Pulse April 2009

  1. 1. Mobiletech Pulse April 2008
  2. 2. Introduction • Welcome to the first Mobiletech pulse report. Mobiletech pulse is report designed to highlight the trends in the mobile web. Its mostly based on data from Scandinavia, but we believe that readers will find this information equally in most mobile markets around the world. • Highlights: 40% of internet traffic to iPhone is originating from WLAN – it illustrates the trend of people using their mobile to surf the web even when a laptop or PC might be hand. • iPhone continues to be the standout device for mobile internet traffic. If you include the iPhone application traffic ,it accounts for half of all mobile internet traffic (i.e. excluding mobile broadband). The combination of an iPhone app and an iPhone optimised mobile site seems to have a positive impact on traffic. • 10pm seems to be the golden hour for mobile internet browsing. • iPhone has an average of 4.2 page views per session as opposed to non iPhone’s with a page view of 3.6 • Tabloid online newspapers and TV broadcasters dominate mobile web browsing statistics in Norway. With VG leading the charge with 131,000 unique weekly visitors with a 31% increase from February to June 2009 • In thirteen weeks, Norwegian mobile internet has grown 28%. For the top 12 sites in Norway.
  3. 3. Handset data April 2009 Device make and brand Apple iPhone • Measured by page views per 6% 6% Apple iPhoneApplication handset. 6% 39% SonyEricsson K810i Nokia E71 • Apple seems to be the perfect 7% SonyEricsson K530i internet device. 7% SonyEricsson W890i • Note that iPhone applications 8% SonyEricsson P1i also generates traffic Nokia N95 8GB • Shows feature phones leading 10% 11% SonyEricsson K800i 2% Device Browsers the charge 1% • Advanced browsers generates 3% 2% Safari 4% Access Netfront/3.4 more internet traffic. (safari Access Netfront/3.0 includes iPhone) 8% 40% Nokia • Only measures mobile sites 10% Access Netfront/3.3 Opera/8,65 13% Microsoft Mobile 17% Explorer/7.11
  4. 4. Hour of day and day of week (snapshot) Traffic per day • Traffic peaks at mid week. Friday lowest traffic. • Traffic peak around 9pm. Steady growth Page views per hour from 2pm 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
  5. 5. TNS Gallup 2009 Unique Users Norway 140000 120000 VG Mobil 100000 Dagbladet Mobil TV2 Mobil 80000 Aftenposten Mobil Axis Title NRK Mobil Gule Sider 60000 Nettavisen Mobil DN Mobil 40000 1881 Mobil Dinside Mobil Seher Mobil 20000 Finn Mobil 0
  6. 6. TNS Gallup 2009 Page Impressions Norway 2000000 1800000 1600000 VG Mobil 1400000 Dagbladet Mobil TV2 Mobil Weekly Impressions 1200000 AftenpostenMobil NRK Mobil 1000000 Gule Sider 800000 1881 Mobil Dinside Mobil 600000 DN Mobil Finn Mobil 400000 Nettavisen Mobil Seher Mobil 200000 0
  7. 7. TNS Gallup Page Impression Growth Norway Total Page Impressions TNS Gallup Top 12 sites 2009 4500000 4000000 3500000 3000000 2500000 2000000 1500000 1000000 500000 0 Week6 Week7 Week8 Week9 Week10 Week11 Week12 Week13 Week14 Week15 Week16 Week17 Week18 Week19
  8. 8. About the Report About Mobiletech Mobiletech is a Norwegian company with offices in Oslo, Stockholm, Copenhagen and Washington. Mobiletech provides solutions and software for the mobile web. Including products for creation and rendering of device optimised sites, messaging systems and mobile metrics systems. About Mobiletech Mobile Pulse The information presented in this report is based on operational data collected from Mobiletechs various systems. The data is not representative for the market as a whole as the traffic data comes from customers of Mobiletech only. Data in this report is mostly originated from Sweden, Norway and Denmark and provides the Web: most complete and independent overview of the state of the mobile internet in the Nordics. Twitter for latest updates: Disclaimer Mobiletech does not claim that the information contained in this report will be Report prepared by representative of the mobile internet as a whole or of any particular country or Nick, market. The methodology used to analyse the data is not scientific and Mobiletech Jon Arne, may ay any time change the method , classification and presentation, as well as the data base, without further notice. Mobiletech can not be held responsible for any If you are interested in more errors in the data base, method or presentation. Mobiletech does not warrant or information and in-depth assume any legal liability or responsibility for the accuracy, completeness, or reports, please contact us at usefulness of any information disclosed. Redistribution Feel free to use the material in this report in any way you like provided that it is clear, by reference, that Mobiletech is the source of the information.