Valuations put a price tag of $40 billion on the ride sharing service UBER. Uber is not without its critics. Many governments and media outlets are trying to shut the service down or regulate it out of business. But, there are a few facts you can't deny. At one point, UBER was adding 20,000 new drivers A DAY. There are now more UBER drivers in New York than yellow cabs! Add to that UBER's pledge to enlist 1 million female drivers by 2020 and you have a PR powder keg ready to blow. In this new presentation I share the 5 key factors fueling UBER's growth.

1. FACTORS DRIVING
THE GROWTH OF
5

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Why UBER
all of a sudden?

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$335 Billion?

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$335 BILLION!

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…of which UBER is the biggest player

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UBER COMPARISON VALUATION
Nearly 10x next biggest private tech company valuation

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UBER > Facebook?

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or > Facebook + Google + Yahoo ?

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Yes, there is a lot
of hype…

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but some facts
are difficult to
ignore…

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Old industries are being caught napping…

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“Uber is adding 20,000
drivers a month”
- Harvard Business Review

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Progressive brands are getting on board…

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Brands realize partnership makes sense

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So, what’s fueling
UBER?

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Here are the 5 drivers
behind its remarkable
growth

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#1 LOUDSPEAKERS
vs TELEPHONES

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LOUDSPEAKER MODEL TELEPHONE MODEL

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“I had this idea of looking at a
smartphone as a remote
control for real life, and this
was the best example I had
ever seen”
- VC Matt Cohler

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LOUDSPEAKER MODEL TELEPHONE MODEL

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Telephone models are more effective

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"Business has spent
centuries making
buying really easy.
We’re just at the
beginning of making
sharing easy”
- Neal Gorenflo,
Cofounder Shareable

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#2 MILLENNIALS

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Millennials: young people born between 1983 and 2003
Source:
TotalYouthResearch.com

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Millennials are now in charge…

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Mobile Millennials Changing Business
CHANGE
Access Experience
Mobile Customer
Experience
The Sharing
Economy
AutoHealth Retail Finance Travel
Millennial
customer
expectations
Mobile
enabled
disruption
Vertical
sectors
affected
Lookup
Culture
Source:
TotalYouthResearch.com

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#3 PAIN POINTS

31. “You need to
understand the pain
points, the
transportation
culture and the
transportation
systems that exist in
every city and start
making some educated
guesses”
- Travis Kalanick,
CEO Uber
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32. US Driving License Ownership
by Age 1983-2008
SOURCE: UMTRI
16 17 18 19 20-24 25-29
86%
81%
74%
66%
50%
30%
94%
90%87%
80%
69%
45%
1983 2008
LICENSES FALL
Less Millennials
are getting
licenses than
previous
generations. The
change is biggest
in younger
Millennials
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Source:
TotalYouthResearch.com

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Accept that the concept of ownership may be changing
and the future lies in access and sharing.

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Millennials like Uber because it makes the experience as
close to owning a car, without the costly overhead.

35. http://www.google.com/trends/explore#q=car%20insurance
www.TotalYouthResearch.com
Data on Google searches for “car insurance” shows a
steady decline.
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36. http://www.google.com/trends/explore#q=carsharing
www.TotalYouthResearch.com
Yet, Google searches for “carsharing” continues to
increase.
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“We want to get to the
point that using
Uber is cheaper than
owning a car”
- Kalanick

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#4 SHARED
EXPERIENCE

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The experience of driving and sharing a car becomes
more important than the ownership of it.
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is much less important than
the nature of
the content
the act of sharing itself
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Source:
TotalYouthResearch.com

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“You meet
great,
interesting
people. You
have great
stories.”
- Shelby
Clark,
founder
RelayRides

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STORYTELLER
Every Millennial is a
how are you going to help them
tell their story?
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Source:
TotalYouthResearch.com

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#5 EMPOWERMENT

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“The reality is,
that most people
want to help
each other”
Andrew Batey -
Head of
Marketing,
Spinster

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Can Uber unlock people shut out from the market?

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Can Uber give locals what they want?

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these ideas are exactly
why some people
don’t like it…

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Sometimes media…

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but mostly governments…

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and they want it regulated…

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and they’re realizing that might be impossible

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“When you are a
disrupter you are
going to have a lot
of people
throwing arrows”
- David Plouffe,
mastermind behind
Obama 2008 campaign

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Uber may well fail…

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but the model will
live on…

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LOUDSPEAKER MODEL TELEPHONE MODEL

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LOUDSPEAKER MODEL TELEPHONE MODEL

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LOUDSPEAKER MODEL TELEPHONE MODEL

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LOUDSPEAKER MODEL TELEPHONE MODEL

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LOUDSPEAKER MODEL TELEPHONE MODEL

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LOUDSPEAKER MODEL TELEPHONE MODEL

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LOUDSPEAKER MODEL TELEPHONE MODEL
?

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“Professionals are no
longer needed for the
bare purpose of the mass
distribution of
information and the
shaping of opinion.”
- Larry Sanger
(cofounder Wikipedia)

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67. Build a Brand Worth Talking About
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