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the digital
frontier
REPORT
4
ASIATECH RESEARCH
The Digital Frontier
#asiamatters ASIATECHRESEARCH
Graham D Brown
Report Author
Thanks for reading my #asiamatters Report
“The Digital Frontier...
download them free from www.AsiaTechResearch.com
#asiamatters
Get All 4 Reports in this Series
ASIATECHRESEARCH
There are more people living inside that red circle than outside it
#asiamatters
Asia’s Digital Frontier
ASIATECHRESEARCH
#asiamatters ASIATECHRESEARCH
Asia’s digital frontier is evolving fast, but
not all markets at the same velocity.
There ar...
These two regions are driving the bulk of growth in Asia’s internet economy
#asiamatters
It’s a tale of 2 key drivers…
ASI...
#asiamatters
1. China
ASIATECHRESEARCH
48% of GDP and 415 million new jobs in next 20 years
#asiamatters
China’s Digital Economy Explodes
ASIATECHRESEARCH
China’...
E-Commerce in China is happening on a scaleThe West has never seen
#asiamatters
Chinese E-Commerce Delivers…
ASIATECHRESEA...
China continues to dominate, and its share of trade is growing
#asiamatters
China: >50% of World E-Commerce
ASIATECHRESEAR...
#asiamatters ASIATECHRESEARCH
China has leapfrogged the rest of the
world in E-Commerce volume.With
fewer legacy retailers...
ChineseVideo Market grows 1000% in 6 years
#asiamatters
Online Video in China
ASIATECHRESEARCH
BillionsofRMB
0
20
40
60
80...
#asiamatters
2. Southeast Asia
ASIATECHRESEARCH
Even the world’s smartest internet company underestimated Southeast Asia
#asiamatters
Southeast Asia digital adds $3 trill...
#asiamatters ASIATECHRESEARCH
Key to the growth of Southeast Asia’s
digital frontier is the movement of Risk
Capital out o...
Future growth will only be accelerated by the shift of Risk Capital out of China
#asiamatters
Southeast Asia beats expecta...
2 Categories account for >2/3rd of Southeast Asian transactions
#asiamatters
Travel and E-Commerce drive SEAsia
ASIATECHRE...
There are more people living inside that red circle than outside it
#asiamatters
E-Commerce in Southeast Asia
ASIATECHRESE...
There are more people living inside that red circle than outside it
#asiamatters
E-Commerce Southeast Asia 2025
ASIATECHRE...
#asiamatters
Mobile First
ASIATECHRESEARCH
Millions of 4G Mobile Connections 2015-2020E
#asiamatters
Half the World’s 4G Mobile Connections
ASIATECHRESEARCH
13%
21%
...
Heaviest users in Southeast Asia
#asiamatters
Asia leads Mobile Social Media
ASIATECHRESEARCH
SouthEast Asia
China
USA
UK
...
Young Indians amongst the highest users of mobile-only internet
#asiamatters
India leads Mobile First
ASIATECHRESEARCH
Ind...
Middle Classes drive social media usage in developing economies
#asiamatters
The Middle Classes and Social Media
ASIATECHR...
#asiamatters
New Retail Frontiers
ASIATECHRESEARCH
Invests US$2.9 bn in massive tech-fuelled supermarket chain
#asiamatters
AliBaba Drives Innovation
ASIATECHRESEARCH
There ...
% Annual Retail Sales Growth 2015-2018 by Regio
#asiamatters
Asia Drives Global Retail Sales
ASIATECHRESEARCH
APAC LATAM M...
7Fresh stores feature these self-steering carts that follow you around
#asiamatters
JD Retail Innovation
ASIATECHRESEARCH
#asiamatters
Emerging Leisure Class
ASIATECHRESEARCH
#asiamatters ASIATECHRESEARCH
To really understand the impact of Asia
on the digital world. we must first look
at the main ...
#asiamatters ASIATECHRESEARCH
If China pursues the structural
reforms and technological
upgrading needed to maintain
rapid...
#asiamatters
China will have 5x as many Middle Class
Households as the US by 2020
ASIATECHRESEARCH
MiddleClassHouseholds(m...
E-Commerce,Travel and Lifestyle key beneficiaries of growth
#asiamatters
Middle Classes drive Mobile
ASIATECHRESEARCH
Almost all of the next billion middle class consumers will come from Asia
#asiamatters
Asian Middle Classes are Exploding
...
#asiamatters ASIATECHRESEARCH
The vast majority
(88 %) of the next billion
people in the middle class
will be Asian.
- Bro...
% compound annual growth rate (CAGR) 2001-2016
#asiamatters
Annual Retail Sales Growth
ASIATECHRESEARCH
China
Vietnam
Mala...
#asiamatters ASIATECHRESEARCH
 In my grandfather’s day, setting
up a business is about survival,
and today it is about imp...
2018 revenues more than USA and Europe combined
#asiamatters
China leads online fashion sales
ASIATECHRESEARCH
FashionSale...
Source: China Daily 2016
#asiamatters
China has 100 million registered pets
ASIATECHRESEARCH
Market doubles in 5 years
#asiamatters
Digital Travel Sales in APAC
ASIATECHRESEARCH
2014 2015 2016 2017 2018 2019
$242.6b...
A major beneficiary of the growing Asian middle classes
#asiamatters
Online Travel Southeast Asia
ASIATECHRESEARCH
MarketV...
Asians are increasingly seeking travel experiences within Asia
#asiamatters
Middle Class + Sector Competition
ASIATECHRESE...
Total compound annual growth 2016-2021 %
#asiamatters
FMCG Market Growth
ASIATECHRESEARCH
Myanmar
Vietnam
Indonesia
China
...
#asiamatters ASIATECHRESEARCH
Graham D Brown
Report Author
Thanks for reading my #asiamatters Report
“The Digital Frontier...
download them free from www.AsiaTechResearch.com
#asiamatters
Get All 4 Reports in this Series
ASIATECHRESEARCH
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% Annual Retail Sales Growth 2015-2018 by Regio
#asiamatters
Asia Drives Global Retail Sales
ASIATECHRESEARCH
APAC LATAM MENA NAM EUR WORLD
3.4%
0.9%
2.6%
4.3%
3.8%
4.9%
3.3%
1%
2.5%
4.6%
3.4%
4.8%
3.2%
0.9%
2.4%
3.9%
3.4%
4.8%
+2.9%
+0.8%
+2.5%
+2.9%
+2.4%
+4.6%
2015 2016
2017 2018
SOURCE: ECONOMIST INTELLIGENCE UNIT 2015

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